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All Journal MIX : Jurnal Ilmiah Manajemen Jurnal Teknologi Dan Sistem Informasi Bisnis Bulletin of Counseling and Psychotherapy Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Jurnal Manajemen Stratejik dan Simulasi Bisnis Jurnal Pemberdayaan: Publikasi Hasil Pengabdian kepada Masyarakat (JPM ITTC ) Nasyatuna: Jurnal Pengabdian kepada Masyarakat JEBD
Leni Gustina
Universitas Putra Indonesia "YPTK" Padang
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh E-Commerce Terhadap Peningkatan Pendapatan Usaha Mikro Kecil Dan Menengah Di Kota Padang leni gustina; Welia Novita; Yohan Triadi
Jurnal Teknologi Dan Sistem Informasi Bisnis Vol 4 No 1 (2022): Januari 2022
Publisher : Prodi Sistem Informasi Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jteksis.v4i1.392

Abstract

The purpose of this study was to determine the effect of e-commerce on increasing revenue of BNI- assisted MSMEs in Padang City. The object of the research is MSMEs in Padang City, West Sumatra. The formulation of the research problem is: how is the influence of e-commerce on increasing the income of Micro, Small and Medium Enterprises in Padang City. The research hypothesis is: E-Commerce has a significant influence on increasing the income of MSMEs. The research approach is quantitative. The study population was 108 MSME units. The number of research samples was 52 MSMEs. Data collection using a questionnaire. Data analysis uses simple linear regression. The results of the study found: e-commerce has a significant effect on increasing revenue of MSMEs.
SOSIALISASI PEMASARAN PRODUK SECARA DIGITAL PADA MASA COVID 19 DI VE BORDIR DAN SULAMAN BUKITTINGGI Anatia Agusti; Leni Gustina; Rizalina Rizalina
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2022): volume 3 Nomor 1 Tahun 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v3i1.3473

Abstract

PKM ini diusulkan untuk melakukan kegiatan yang bersifat sosialisasi pemasaran produk secara digital pada masa covid 19. Dampak pandemi covid 19 sangat terasa di dunia bisnis dan ekonomi. Dalam waktu yang cukup singkat, pola pemasaran pun berubah terlebih ketika diberlakukan social distancing, serta pembatasan secara mikro. Para pelaku usaha harus putar otak untuk bisa memasarkan produk atau jasa mereka ke konsumen, sebagai strategi brand bertahan di tengah pandemi covid 19. Para pelaku bisnis mengoptimalkan pemasaran online dan digital branding sebagai sarana komunikasi dengan target konsumennya. Secara Umum, tahapan sosialisasi strategi pemasaran produk UMKM dengan secara digital di masa pademi covid 19 ini. dibagi ke dalam 4 (empat) tahapan, yaitu tahapan persiapan, tahap pelaksanaan, tahap evaluasi program dan tahapan pelaporan. Hasil dari sosialisasi ini menunjukan bertambahnya wawasan dan keinginan pelaku usaha untuk meningkatkan pemasaran secara digital.
Analisis Pengaruh Pendapatan Asli Daerah (PAD), Dana Alokasi Umum (DAU) Dan Dana Alokasi Khusus (DAK) Terhadap Efisiensi Belanja Daerah Pada Kabupaten Solok Selatan Hari Sriwijayanti; Leni Gustina; Nike Apriyanti
Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Vol 1 No 1 (2022): Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya - JPPISB
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (973.377 KB) | DOI: 10.47233/jppisb.v1i1.410

Abstract

This study applies to general, general allocation of funds, and special allocation funds for shopping districts in south solok district. The independent variables in this study are local revenue, general allocation fund, and special allocation fund. The dependent variable is.The population in this research is south Solok district. The sample used is report from district APBD south solok period 2011 -2015. HypothesisThis research was tested by using multiple regression. The results of this study indicate the presence.
SOSIALISASI PENTINGNYA STRATEGI MENABUNG SEBAGAI PENDORONG MOTIVASI BELAJAR UNTUK SISWA KELAS 1 SDIT NURUL IKHLAS Leni Gustina; Ullya Rahmi Aswin; Shinta Bella
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 3 No. 2 (2022): Volume 3 Nomor 2 Tahun 2022
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v3i2.5273

Abstract

PKM ini diusulkan untuk melakukan kegiatan yang bersifat sosialisasi dan edukasi di salah satu Sekolah Dasar Islam Terpadu Nurul Ikhlas di Kelurahan Air Tawar Timur yang berada di Kota Padang Provinsi Sumatera Barat. Kegiatan ini diusulkan untuk mensosialisasikan pentingnya menabung sedari kini sebagai pendorong motivasi belajar siswa. Ada banyak cara yang dapat dilakukan untuk menabung misalnya menyisihkan uang saku untuk ditabung, membatasi jajan supaya uang jajan dapat ditabung, membeli kebutuhan yang diperlukan, dan lain-lain. Meskipun demikian perilaku menabung susah diterapkan apabila tidak diajarkan sejak dini agar kelak ketika dewasa mudah untuk menerapkannya dalam kehidupan sehari-hari. Menabung adalah tindakan yang dianjurkan oleh Islam, karena dengan menabung berarti seorang muslim mempersiapkan diri untuk pelaksanaan perencanaan masa yang akan datang sekaligus untuk menghadapi hal-hal yang tidak diinginkan. Jadi kegiatan ini dilakukan untuk menanamkan perilaku menabung harus diajarkan ke anak sejak dini agar anak terbiasa mengelola keuangan pribadi, dapat memenuhi kebutuhan di masa yang akan datang, hidup hemat dan tidak boros, menghargai uang, memiliki perencanaan keuangan, dan membuat bangga orang tua. Oleh karena itu, perilaku menabung 3 memiliki peranan yang penting bagi siswa karena dapat mengatur keuangan siswa, menumbuhkan semangat siswa untuk menabung, dan siswa merasa senang.
Bagaimana Kelelahan Emosional Mempengaruhi Komitmen Serta Dampaknya Terhadap Kinerja Pegawai Kesehatan di Masa Pasca Pandemi Covid-19 Leni Gustina; Tonny Yuwanda; Shinta Bella
Bulletin of Counseling and Psychotherapy Vol. 4 No. 2 (2022): Bulletin of Counseling and Psychotherapy
Publisher : Kuras Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51214/bocp.v4i2.209

Abstract

Health workers are one of the human resources who have been heavily affected by the post-COVID-19 pandemic. In addition to physical health, emotional fatigue is also obtained by health workers. This study aims to examine the effect of leader member exchange, emotional exhaustion and the mediating role of organizational commitment on the performance of health workers. The sample selection technique used random sampling and obtained a sample of 59 respondents from health workers at Alahan Panjang Public Health Center, Solok. The data analysis technique used Structure Equation Model (SEM) - Partial Least Square (PLS). From the results of the study it can be concluded that LMX has no significant effect on emotional exhaustion, but LMX has a significant effect on organizational commitment. Emotional exhaustion has a significant effect on organizational commitment and emotional exhaustion also has a significant effect on employee performance and organizational commitment has a significant effect on performance. The mediating role of organizational commitment between emotional exhaustion and performance has a negative and insignificant effect.
Increasing Competitive Advantage Through Creativity and Innovative Behavior: The Moderating Role of Digital Leadership Tonny Yuwanda; Leni Gustina; Shinta Bella
MIX: JURNAL ILMIAH MANAJEMEN Vol 13, No 1 (2023): MIX: JURNAL ILMIAH MANAJEMEN
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jurnal_mix.2023.v13i1.005

Abstract

 Objectives: This study aims to investigate the importance of strategy to increase competitive advantage which was studied from creativity, Innovative Work Behavior, and preceded by psychological empowerment through the mediating effects of the creativity, creative behavior, and moderation of digital leadershipMethodology: This study uses a quantitative approach where questionnaires are distributed to 254 SMEs in West Sumatra, Indonesia. The analysis technique used is path analysis using SEM-PLS.Finding: The results showed that psychological empowerment has a direct effect on creativity and innovative work behavior but has no effect on competitive advantage. Creativity affects innovative work behavior but does not affect competitive advantage. Innovative work behavior affects competitive advantage. Creativity mediates psychological empowerment for innovative work behavior but does not mediate competitive advantage, and innovative work behavior mediates psychological empowerment and creativity for competitive advantage. Digital leadership mediates creativity into innovative work behaviors and innovative work behaviors into competitive advantages but does not mediate psychological empowerment and creativity into competitive advantages.Conclusion: To compete in the current era, creativity is needed based on the wishes of the employees themselves so that it will be easy to shape the innovative behavior of employees. This innovative behavior will be the initiator of the development of SMEs. In addition, leaders should follow trends and technological developments and guide employees to improve their IT insight. Thus, it will accelerate the behavior change to be innovative and be able to win the competition in the current technological era.
Sosialisasi Pentingnya Menumbuhkan Jiwa Kewirausahaan dan Motivasi Terhadap Minat Untuk Berwirausaha bagi Siswa Kelas XII MAN 2 Padang Leni Gustina; Ullya Rahmi Aswin; Fitrah Sari
Nasyatuna: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2022): JURNAL NASYATUNA
Publisher : Mukhlisina Revolution Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59174/nst.v2i2.56

Abstract

Pengabdian kepada Masyarakat (PKM) merupakan kegiatan sivitas akademika dalam mengamalkan dan membudayakan ilmu pengetahuan dan teknologi untuk memajukan kesejahteraan umum dan mencerdaskan kehidupan bangsa (UU PT, 2012). PKM yang dilakukan dalam berbagai bentuk kegiatan sesuai dengan budaya akademik, keahlian, dan/atau otonomi keilmuan sivitas akademika serta kondisi social budaya masyarakat. Hasil PKM digunakan sebagai proses pengembangan ilmu pengetahuan dan teknologi, pengayaan sumber belajar, dan/atau untuk pembelajaran dan pematangan sivitas akademika. Tujuan PKM adalah terwujudnya pengabdian kepada masyarakat berbasis penelitian yang bermanfaat dalam mencerdaskan kehidupan bangsa, meningkatkan peran dan partisipasi civitas akademika dalam peningkatan derajat sumber daya masyarakat serta mendiseminasikan hasil-hasil PKM yang dapat dimanfaatkan untuk memperkuat daya saing nasional, dan menyelesaikan permasalahan di masyarakat umum. Kegiatan perekonomian saat ini selalu berkaitan dengan pembayaran uang, di mana industri perbankan mempunyai peranan yang sangat penting dalam sistem perekonomian. Berwirausaha merupakan salah satu cara seseorang untuk bekerja dan menitih karir untuk kehidupan mereka di masa yang akan datang. Dengan berwirausaha dapat pula membukakan lapangan pekerjaan baru bagi orang-orang yang membutuhkan atau sedang mencari sebuah pekerjaan, selain itu dapat membantu tugas pemerintah dalam mengurangi pertumbuhan pengangguran di negeri ini. Kata kunci: Jiwa Kewirausahaan, Motivasi dan Minat
Analysis Of The Influence Of Brand Awareness, Brand Associations, And Lifestyle On Purchase Decision Process iPhone (Consumer Survey in Padang City) Ullya Rahmi Aswin; Danny Hidayat; Leni Gustina
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol 4 No 1 (2023): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.4.1.33-40.2023

Abstract

This study aims to determine the influence of Brand Awareness, Brand Association, and Lifestyle in the iPhone Purchase Decision Process in Padang City. The data analysis method used is Validity Test, Reliability Test, Multiple Regression Analysis, Hypothesis Test consists of Partial Test (t Statistical Test), Simultaneous Test (F Statistical Test), and Determination Coefficient Test (R2). The work was carried out using SPSS 17. The data used are primary data and secondary data. This study used a sample of 100 research respondents. The results of this study indicate that data analysis using the multiple linear regression analysis method shows that Brand Association and Lifestyle have a positive and significant effect on consumers' decision to buy an iPhone, while Brand Awareness has a positive but not significant effect on the consumer's decision process in buying an iPhone. Based on the t-test that the three most dominant variables influencing the decision process to purchase the hijab are Lifestyle (X3) with a t value of 0.532. Adjusted analysis of the coefficient of determination obtained an R2 value of 39.7%, which means that the dependent variable, namely the purchase decision process, can be explained by the independent variables, namely Brand Awareness, Brand Association and Lifestyle and the remaining 60.3% is not influenced by other variables. included in this research.
Pengaruh Kepuasan terhadap Loyalitas Pelanggan dengan variabel Variety Seeking sebagai Variabel Moderasi (Studi Kasus Pengguna Kartu Axis di Kota Padang) Leni Gustina; Ullya Rahmi Aswin; Fitrah Sari
Jurnal Ekonomi dan Bisnis Digital Vol. 1 No. 2 (2023): Oktober - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Customer loyalty means a customer's commitment to a brand, store, and supplier, and is based on a very positive attitude from customers and is reflected in their positive purchasing behavior. This research aims to analyze the influence of satisfaction on user loyalty with the tendency to seek variety as a moderating variable. This research is quantitative research using survey methods. The sampling method used was a purposive sampling method by taking data from 100 Axis cellular card users in the city of Padang. The analytical method used in this research is multiple regression analysis and moderated regression analysis. The research results show 1) Satisfaction has a positive influence on customer loyalty, 2) Variety seeking has a positive influence on customer loyalty and 3) Satisfaction has a positive influence on customer loyalty with variety seeking as a moderating variable. The research implications show that the Axis mobile card provider company must design an effective marketing program to maintain customer loyalty. Keyword : satisfaction, customer loyalty, tendency to seek variety
Digitalisasi Marketing Sebagai Strategi dalam Meningkatkan Penjualan UMKM Kuliner di Cafe Uniang Pasca Pandemi Covid - 19 : GOFOOD DAN SHOPEEFOOD Aswin, Ullya Rahmi; Gustina , Leni; Dianti, Muthia Rahma
Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2023): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jpmittc.v2i2.1042

Abstract

Community Service is a form of the Tridharma of Higher Education. This PKM is proposed to carry out activities that are socialization of digital product marketing post Covid-19 pandemic. Covid-19 pandemic impact turnover decrease and limited consumers, cause restrictions on interactions between producers and consumers, especially in Putra Indonesia University (YPTK) Padang campus. Jl Aru RT 04 RW 09 in Lubuk Begalung has a significant culinary business development and near on the campus of UPI YPTK Padang. The pandemic situation had a major impact on the development of Culinary cause learning activities through online classes. If this happens continuously without anticipation, the culinary business will suffer losses. So there must a strategy for SME’s to survive in the face of new habits. The use of digital media is an alternative for SME’s to survive along pandemic. The aim of this community service is increasing the knowledge and skills of Culinary Entrepreneurs, so they can implement more effective and efficient digital marketing strategies. The service method is a training. The training stages are divided into 4 (four) stages, there are preparation stage, implementation stage, program evaluation stage and reporting stage. The expected results are to increase the knowledge, understanding, and skills of culinary entrepreneurs regarding how to determine and implement digital marketing strategies more effectively and efficiently for their culinary products.
Co-Authors Anatia Agusti Aswin, Ullya Rahmi Danny Hidayat Dianti, Muthia Rahma Fitrah Sari Fitrah Sari Fitrah Sari Harisriwijayanti Harisriwijayanti Nike Apriyanti Rizalina Rizalina Shinta Bella Shinta Bella Shinta Bella Tonny Yuwanda Ullya Rahmi Aswin Ullya Rahmi Aswin Ullya Rahmi Aswin Welia Novita Yohan Triadi