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All Journal Jurnal Manajemen Bisnis Jurnal Fokus Manajemen Bisnis Journal of Artificial Intelligence and Digital Business Indonesian Journal of Advanced Research (IJAR) Journal of Business and Halal Industry Business Innovation Management and Entrepreneurship Journal
Hasnah Rimiyati, Hasnah
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Languange, Linguistic, Communication & Media Social Sciences

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The effect of Customer Trust and Religious Commitment on Repurchase Intention : The Mediating role of Loyalty: Marketing Nuryakin; Rimiyati, Hasnah
Business Innovation Management and Entrepreneurship Journal Vol. 5 No. 01 (2026): APRIL
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v5i01.44334

Abstract

This study aims to empirically examine the effect of customer trust, religious commitment and loyalty on repurchase intention, focusing on Islamic banking customers in Yogyakarta. This study also investigated the mediating role of customer loyalty in the relationship between customer trust and religious commitment to repurchase intention. 208 customers were sampled in this study. The researchers chose a purposive sampling approach. The samples studied were Syariah Banking of Indonesia customers in Yogyakarta Indonesia. The results showed that customer trust had a significant positive effect on customer loyalty but was not significant on repurchase intention. Empirical testing in this study also found that religious commitment significantly positively affected customer loyalty and repurchase intention. Meanwhile, repurchase intention had a significant positive effect on customer loyalty. This study contributes to research investigating the effect of customer trust and religious commitment on repurchase intention by conducting in-depth studies on mediating role of customer loyalty. Practical implication of this study can contributed of sharia banking sector to understand customer behavior and solutions through customer trust and religiosity and to be instilled in the characteristics of customer sharia banking to enhancing loyalty and repurchase intention
Content Characteristics and Customer Engagement: Their Impact on Brand Love, Self-Brand Connection, and Customer Brand Identification Rimiyati, Hasnah; Hilmawan, Raden Ahmad Hilman
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 1 (2026): Februari - April
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i1.7336

Abstract

Social media has become an essential platform for companies to communicate with consumers and build stronger brand relationships. One of the key factors influencing consumer interaction on social media is the characteristics of the content shared by brands. This study aims to examine the influence of content characteristics—namely vividness, interactivity, novelty, consistency, and content type—on customer engagement and to investigate the effect of customer engagement on brand relationship outcomes, including brand love, self-brand connection, and customer brand identification. The study focuses on Instagram users who have interacted with the official Instagram account of Gojek Indonesia (@gojekindonesia). A quantitative research approach was employed, and data were collected from 168 respondents using purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results show that interactivity, novelty, and content type have positive and significant effects on customer engagement, while vividness and consistency do not significantly influence engagement. Furthermore, customer engagement has a positive and significant effect on brand love, self-brand connection, and customer brand identification. These findings highlight the importance of developing interactive, innovative, and relevant social media content strategies to enhance consumer engagement and strengthen emotional and psychological relationships between consumers and brands.
Co-Authors Butarbutar, Nabila Turahma Niah Catur Widodo, Catur Daffa, Raihan Diana Astuti, Diana Hilmawan, Raden Ahmad Hilman Jelita, Alhensa Ferninda Maritza Salma Anisa Mirandi, Okta Adhe Sukma Nuryakin, Nuryakin Rizka Fakhriani Rizky Avasyah Rahman, Achmad Wardana, Ilham Kusuma