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All Journal JURNAL DINAMIKA MANAJEMEN DAN BISNIS Jurnal Revenue : Jurnal Ilmiah Akuntansi Journal of Indonesian Management Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Bisnis, Manajemen, dan Keuangan
M. Edo Suryawan Siregar
Universitas Negeri Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Public Health Social Sciences Other

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Measuring Purchase Decision Tendencies of Jakarta Special Region E-Commerce Consumer Elang Dimas Aditya; M. Edo Suryawan Siregar; Dewi Agustin Pratama Sari
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 6 No 1 (2023): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.06.1.2

Abstract

The purpose of this research is to measure the influence between 1) E-Service Quality towards Purchase Intention, 2) Online Customer Review towards Purchase Intention, 3) Online Customer Review towards Purchase Decisions, 4) E-Service Quality towards Purchase Decisions, and 5) Purchase Intention towards Purchase Decision, and also to find the implications in each influence. Data collection method by using electronic questionnaire through Google Forms. Research object is Jakarta citizen that has accessed or completed at least one transaction in Tokopedia e-commerce with research conducted in April 2022 until July 2022. There are 200 samples that were analyzed using research design of Structural Equation Model (SEM) with AMOS software to process and analyze research results. Result shows that there are positive and significant effects for all of the proposed hypotheses. Result implies that even though e-Service Quality, Online Customer Reviews, and Purchase Intention, has positive and significant effects towards Purchase Decision, Tokopedia could still improves their services in several aspect such as protecting consumer purchasing behavior, increasing customer review frequency, increasing awareness for intention to purchase, and increasing overall services.
MENDORONG KESADARAN MEMBANGUN MEREK MELALUI PELATIHAN BAGI PELAKU UMKM DI KOTA DEPOK, JAWA BARAT Andi Muhammad Sadat; M. Edo Suryawan Siregar; Sholikhah; Basrah Saidani
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol 3 (2022): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

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Abstract

Abstract One form of higher education participation in the community is increasing knowledge through the teaching process. Besides improving insight, this activity can also change people's perspectives. Brand management training targeting SMEs (Small and Medium Enterprises) in Depok City, West Java, is expected to increase knowledge and change the perspective of SME actors about the importance of building a brand for a product. The number of MSME actors in Depok City has reached 2,385 (Republika, 2019). It is estimated to be able to contribute significantly to the community's economy, so it must continue to be developed. Good knowledge of relevant brands according to their business field can undoubtedly increase their competitiveness. Through brand management training, MSME players can understand the concept and build a market-oriented brand strategy to create competitiveness and business continuity Abstrak Salah satu bentuk partisipasi perguruan tinggi bagi masyarakat adalah menambah pengetahuan melalui proses pengajaran. Selain dapat menambah wawasan, aktivitas ini juga dapat mengubah sudut pandang masyarakat. Melalui pelatihan manajemen merek dengan target UMKM (Usaha Mikro Kecil dan Menengah) di Kota Depok, Jawa Barat diharapkan dapat meningkatkan pengetahuan dan mengubah sudut pandang pelaku UMKM tentang arti penting membangun merek bagi sebuah produk. Jumlah pelaku UMKM di Kota Depok mencapi angka 2.385 (Republika, 2019), dan diperkirakan mampu berkontribusi secara signifikan terhadap perkonomian masyarakat, sehingga harus terus dikembangkan. Pengetahuan yang baik tentang merek yang relevan sesuai dengan bidang usaha yang mereka jalankan tentu saja dapat meningkatkan daya saing mereka. Melalui pelatihan manajemen merek, para pelaku UMKM dapat memahami konsep dan secara nyata membangun strategi merek yang berorientasi kepada pasar sehingga dapat menciptakan daya saing dan kelangsungan bisnisnya
Pengaruh Celebrity Endorser Dan Desain Produk Terhadap Keputusan Pembelian Dimediasi Oleh Citra Merek: Studi Pada Konsumen Produk Fashion Di DKI Jakarta Azzah Aqilah; Agung Kresnamurti Rivai P; M. Edo Suryawan Siregar
Jurnal Bisnis, Manajemen, dan Keuangan Vol 3 No 3 (2022): Jurnal Bisnis, Manajemen, dan Keuangan
Publisher : Fakultas Ekonomi Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jbmk.0303.09

Abstract

ABSTRACT The purpose of writing this study is to test the positive and significant effect of Celebrity Endorsers and Product Design on Purchasing Decisions mediated by Brand Image. The data collection method in this study used a survey through a questionnaire that was distributed online. The object of this study is respondents who have purchased Erigo Apparel products and respondents are people domiciled in DKI Jakarta. There were 237 respondents who were analyzed using SPSS version 23 and SEM (Structural Equation Model) from LISREL 8.8 software to manage data and analyze research data. The results of this study show that Celebrity Endorsers, Product Design, and Brand Image have a positive and significant effect on Purchasing Decisions. Also, Celebrity Endorser and Product Design have a positive and significant effect on Purchasing Decisions through Brand Image. ABSTRAK Tujuan penulisan penelitian ini adalah untuk menguji pengaruh positif dan signifikan Celebrity Endorser dan Desain Produk terhadap Keputusan Pembelian dimediasi oleh Citra Merek. Metode pengumpulan data pada penelitian ini menggunakan survei melalui kuesioner yang disebarkan secara online. Objek penelitian ini adalah responden yang pernah melakukan pembelian produk Erigo Apparel serta responden merupakan masyarakat yang berdomisili di DKI Jakarta. Terdapat 237 responden yang dianalisis menggunakan SPSS versi 23 dan SEM (Structural Equation Model) dari software LISREL 8.8 untuk mengelola data dan menganalisis data hasil penelitian. Hasil pada penelitian ini menunjukkan Celebrity Endorser, Desain Produk, dan Citra Merek berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Serta, Celebrity Endorser dan Desain Produk berpengaruh positif dan signifikan terhadap Keputusan Pembelian melalui Citra Merek.
In The Midst Of Payment System Digitalization, Why Are There Still MSMEs That Have Not Used QRIS? Ayu Annisa Rahmawati; Agung Dharmawan Buchdadi; M. Edo Suryawan Siregar
Journal of Indonesian Management (JIM) Vol. 3 No. 3 (2023): September
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i3.1397

Abstract

This research intends to analyze the reasons that influence MSMEs to be reluctant or not willing to use QRIS. This study uses a qualitative method, with primary data sources collected through online questionnaires. The population in this research were MSMEs in Brebes Regency, Central Java. The samples collected were 53 respondents. The results of this research indicate that the reason with the highest percentage of MSMEs has not used QRIS is that they do not know information about QRIS, the number of consumers who use mobile payments is not large, and they are more comfortable using cash.
PENGARUH EFISIENSI OPERASIONAL DAN LIKUIDITAS DENGAN RISIKO KREDIT SEBAGAI VARIABEL MODERASI PADA PROFITABILITAS BPR Alessandro Simanihuruk; Agung Dharmawan Buchdadi; M. Edo Suryawan Siregar
Jurnal Revenue : Jurnal Ilmiah Akuntansi Vol. 4 No. 2 (2024): Jurnal Revenue : Jurnal Ilmiah Akuntansi
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/rev.v4i2.353

Abstract

This study aims to examine the effect of operational efficiency and liquidity with credit risk as a moderating variable on BPR profitability in West Java Province for the period 2020-2022. The independent variables in this study are operational efficiency proxy BOPO and liquidity proxy Loan to Deposits Ratio (LDR). The dependent variable in this study is profitability proxy Return on Assets (ROA) and moderating variable credit risk proxy Non-Performing Loan (NPL). The number of BPR samples used was 190 BPRs with an observation time of three years so that there were 570 total observations to analyze. The sampling technique used purposive sampling method. The research method used is quantitative with data sources in the form of secondary data. The data analysis method uses panel data regression analysis with Stata version 17. The results of this study indicate that operational efficiency has a negative and significant effect on profitability. Liquidity has no significant effect on profitability. Credit risk is not able to moderate the effect of operational efficiency on profitability. Credit risk is able to moderate the effect of liquidity on profitability
PENGARUH RASIO NILAI PASAR DAN PROFITABILITAS TERHADAP HARGA DAN RETURN SAHAM PERBANKAN YANG TERDAFTAR DI BEI PADA MASA PANDEMI COVID-19 Mitha Icha Yanti Tambun; Agung Dharmawan Buchdadi; M. Edo Suryawan Siregar
Jurnal Revenue : Jurnal Ilmiah Akuntansi Vol. 4 No. 2 (2024): Jurnal Revenue : Jurnal Ilmiah Akuntansi
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/rev.v4i2.364

Abstract

This study aims to test whether there is an effect of market value and profitability ratios on the prices and returns of banking shares listed on the IDX during the COVID-19 pandemic (2020–2022). The Market Value Ratio is proxied by Dividend Per Share (DPS) and Earning Per Share (EPS). Meanwhile, the profitability ratio is proxied by Return on Investment (ROI). This research uses 12 financial companies listed on the IDX as research samples. The sampling method used was a purposive sampling technique. The analysis technique used is panel data regression. This research also uses an additional sample, namely in the period before the COVID-19 pandemic (2017–2019) as a comparison. The research results show that DPS and EPS have a positive and significant effect on share prices during the COVID-19 pandemic, but have no effect on stock returns. Then, ROI has no effect on stock prices during the pre-pandemic period or during the COVID-19 pandemic, but it does affect stock returns.
Co-Authors Agung Dharmawan Buchdadi Agung Kresnamurti Rivai Prabumenang Alessandro Simanihuruk Andi Muhammad Sadat Ayu Annisa Rahmawati Azzah Aqilah Basrah Saidani Dewi Agustin Pratama Sari Elang Dimas Aditya Mitha Icha Yanti Tambun Sholikhah, Sholikhah