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All Journal Jurnal REKOMEN (Riset Ekonomi Manajemen) JURNAL DINAMIKA MANAJEMEN DAN BISNIS JMM (Jurnal Masyarakat Mandiri) Jambura Science of Management Jurnal Pendidikan dan Konseling Indonesian Journal of Economy, Business, Entrepreneuship and Finance (IJEBEF) JELAJAH: Journal of Tourism and Hospitality Jurnal Pengabdian Masyarakat Bestari (JPMB) Journal of Management, Economic and Accounting (JMEA) Journal Research of Social Science, Economics, and Management Jurnal Bisnis, Manajemen, dan Keuangan

Agung Kresnamurti Rivai Prabumenang

Universitas Negeri Jakarta

Author-ID : 2663156

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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The Effect of E-Service Quality and Brand Image Toward Netflix Customer Loyalty through Customer Satisfaction Haura Kurniati; Agung Kresnamurti Rivai Prabumenang; Shandy Aditya
Jurnal REKOMEN (Riset Ekonomi Manajemen) Vol 5, No 1 (2021)
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/rn.v5i1.4321

This research aims to determine the effect of e-service quality and brand image on customer satisfaction and customer loyalty towards Netflix’s user. This research uses quantitative method and the data collection use survey method with questionnaires as the instrument. The sample of this research is 200 respondents who live in DKI Jakarta and have used Netflix in the past 6 months. Data were analyzed using software SPSS version 25 and SEM (Structural Equation Model) from Lisrel 8.8 to process and analyze the research data. The result of hypothesis testing shows that e-service quality has significant effect on customer satisfaction, but not on customer loyalty. However, e-service quality has significant effect on customer loyalty through customer satisfaction. The result also found that brand image has significant effect on both customer satisfaction and customer loyalty. And customer satisfaction has the most influence on customer loyalty.

The Effect of E-Service Quality and Perceived Price Fairness on Customer Loyalty Which Customer Satisfaction as Intervening Study on Online Shopping Site in Indonesia Olivia Citra Octaviani; Mohamad Rizan; Agung Kresnamurti Rivai P
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 4 No 1 (2021): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.04.1.7

This study examines the effect of e-service quality and perceived price fairness on customer loyalty with the intervening role of customers’ satisfaction in the online shopping site in Indonesia. The research method uses a quantitative research design with a survey model. The sample used in this study is Lazada consumers which consists of five large cities in Indonesia (Jakarta, Bogor, Depok, Tanggerang, and Bekasi City) and have done online shopping site at Lazada at least once in the last six months. The object of this research were the 200 customer respondents who had made purchases on the largest online shopping site platform of Indonesia, Lazada. Data analysis was done by using SPSS and Structural Equation Modeling (SEM). The results show that: first, the e-service quality and perceived price fairness affect customer satisfaction positively. Second, there is a mediating effect of customer satisfaction on the relationship between e-service quality and perceived price fairness on customer loyalty. Third, e-service quality and perceived price fairness directly affect customer loyalty positively but insignificantly. The result implies that the role of customer satisfaction is significant in creating loyalty. In the online shopping site a good quality and perception about price could positively influence customers but not necessarily form loyalty.

Merak Port Customer Loyalty Sohwa Rizkia Rizal; Agung Kresnamurti Rivai; Rahmi Rahmi
Jambura Science of Management Vol 4, No 1 (2022): Jambura Science of Management - January 2022
Publisher : Universitas Negeri Gorontalo

The aim of this research was to examine the direct impact of service quality, trust and customer satisfaction variables on customer loyalty. As well as the indirect effect between service quality and customer satisfaction on customer loyalty through trust variable. This research uses a quantitative approach and data collected using survey with questionnaire as an instrument. The sample of this research are 200 Merak Port customers, that have visited Merak Port at least two times in the past year and have visited Merak Port before and after 2019. The data analysis technique uses SPSS version 22 LISREL 8.8 to analyze and process research data. The hypothesis finding show that only the customer satisfaction variable positively and significantly affect customer loyalty. The trust variable as a mediator in the relationship between service quality and customer satisfaction on customer loyalty shows insignificant results.

Investigating Customer Satisfaction of the Bakauheni-Palembang Toll Road Dini Dwi Wulandary; Agung Kresnamurti Rivai; Rahmi Rahmi
Jambura Science of Management Vol 4, No 1 (2022): Jambura Science of Management - January 2022
Publisher : Universitas Negeri Gorontalo

This study aims to determine the effect of service quality, E-WOM, and perceived value on customer satisfaction of the Bakauheni-Palembang Toll Road. This study uses quantitative methods. Data collection technique using a survey method with an instrument in the form of a questionnaire. The sample in this study amounted to 200 respondents who have used the Bakauheni-Palembang Toll Road at least twice in the last year. Use SPSS 22 version and Lisrel 8.8 SEM (Structural Equation Model) for technical data analysis to process and analyze research data. The results showed that service quality has no significant effect on E-WOM, service quality had no significant effect on customer satisfaction, the perceived value has a significant effect on E-WOM, perceived value has a significant effect on customer satisfaction, E-WOM has a significant impact on customer satisfaction, service quality has no significant effect on customer satisfaction through E-WOM, perceived value has a significant effect on customer satisfaction through E-WOM.

PREDICTING TOURSTSâ€™ INTENTION TO VISIT BOGOR BOTANICAL GARDEN Hana Zyadzya; Usep Suhud; Agung Kresnamurti Rivai P
JELAJAH: Journal of Tourism and Hospitality Vol. 2 No. 1 (2020)
Publisher : Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jelajah.v2i1.917

This study aims to measure the factors that influence the intention of tourists to the Bogor Botanical Gardens as a tourist destination by using tourists, the value received by tourists, tourist satisfaction, tourist experience as a predictor. Data was collected using Google forms. This research was conducted in Jakarta, Indonesia involving 254 respondents consisting of 189 women (74.4%) and 65 men (25.6%). Data were analyzed using exploratory factors and models. The results show that tourist motivation is positively and significantly influenced by the perceived value of tourists, tourist motivation was positively and significantly influenced by tourist satisfaction, tourist motivation is positively and significantly influenced by tourist experience, the perceived value of tourists has no effect on the intention of revisiting, satisfaction positive and significant tourists are influenced by the intention to visit again, the experience of tourists does not affect the intention to visit again, and the motivation of tourists does not affect the intention to visit again.

Pengaruh Ewom dan Brand Image terhadap Purchase Intention Melalui Brand Trust pada Pengguna Jasa Pengiriman Barang di Kota Bekasi Harfiana Dewi; Agung Kresnamurti Rivai P; Shandy Aditya
Jurnal Pendidikan dan Konseling (JPDK) Vol. 4 No. 4 (2022): Jurnal Pendidikan dan Konseling
Publisher : Universitas Pahlawan Tuanku Tambusai

Tujuan dasar dari penelitian ini adalah untuk menganalisis pengaruh electronic word of mouth (eWOM) dan brand image terhadap purchase Intention sebagai mediator brand trust. Penelitian ini dilakukan pada kalangan pengguna jasa transportasi di kota Bekasi. Dalam penelitian ini, peneliti menggunakan total 195 sampel dan kuesioner yang disebarkan melalui jejaring sosial dan dianalisis dengan SEM Lisrel 8.8. Hasil penelitian menunjukkan bahwa eWOM dan brand image terhadap purchase intention tidak berpengaruh, sedangkan brand trust terhadap niat beli berpengaruh. Untuk efek mediasi brand trust pada eWOM terhadap purchase intention tidak ada pengaruhnya, sedangkan untuk brand image ada pengaruhnya. Penelitian ini dilakukan agar perusahaan lebih tertarik pada brand image dan brand trust karena faktor-faktor tersebut melalui penelitian yang dilakukan secara langsung maupun tidak langsung mempengaruhi purchase intention.

Penyusunan Disain Struktur Organisasi Badan Usaha Milik Desa berbasis Potensi Ekonomi Masyarakat, Desa Wisata Edukasi Cisaat, Kecamatan Ciater, Kabupaten Subang-Jawa Barat Andi Muhammad Sadat; Sholikhah; Agung Kresnamurti Rivai; Ryna Parlina; Ika Febrilia; Dewi Agustin Pratama Sari; Nofriska Krissanya
Jurnal Pengabdian Masyarakat Bestari Vol. 1 No. 6 (2022): September 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v1i6.1298

Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk menguatkan eksistensi Badan Usaha Milik Desa (Bumdes), Desa Wisata Edukasi Cisaat, Kecamatan Ciater, Kabupaten Subang-Jawa Barat. Potensi Bumdes Desa Cisaat sebagai badan usaha milik masyarakat desa harus dapat dioptimalkan melalui bidang usaha yang berbasis potensi masyarakat. Sebagai organisasi bisnis, Bumdes harus memiliki visi, misi, disain struktur organisasi yang sesuai, dan program kerja yang tersusun dengan baik agar tujuan mensejahterakan warga desa dapat tercapai. Metode pelaksanaan PKM ini adalah pelatihan yang dilaksanakan dengan melibatkan beberapa elemen terkait, meliputi apparat desa, pengurus Bumdes, Pokdarwis, Karang Taruna, Pelaku UMKM serta masyarakat umum. Kegiatan bertujuan untuk meningkatkan pengetahuan dan kapasitas sumber daya manusia pengelola Bumdes terkait kemampuan penyusunan, visi, misi disain struktur organisasi dan program kerja sehingga dapat mendukung kegiatan Bumdes yang efektif.

The Impact of E-Service Quality and Brand Trust on Repurchase Intention with Customer Satisfaction as Intervening for Telemedicine Application Users Annisa Dayani; Agung Kresnamurti Rivai; Shandy Aditya
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol 5 No 2 (2022): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.05.2.3

As an intervention for Halodoc application users, this study aims to determine the impact of telemedicine application product e-service quality and brand trust on customer satisfaction repurchase intent. We surveyed 245 users of Halodoc applications who performed transactions using Halodoc applications at least once in the past year. The data analysis method used SPSS version 23 and the SEM analysis used LISREL 8.8 to process and analyze the survey data. Hypothesis test results show that quality of e-service has a positive and significant impact on repurchase intention, brand trust has a positive and significant impact on repurchase intention, and quality of e-service has a positive impact on customer satisfaction. It shows that it has a significant impact. Trust has a significant positive impact on customer satisfaction, and customer satisfaction has a significant positive impact on repurchase intention. In addition, the results of this study show a positive and significant indirect relationship between quality of e-service and brand confidence in repurchase intent mediated by customer satisfaction and repurchase intent mediated by customer satisfaction.

Examining the Role of E-Satisfaction and E-Trust Toward Repurchase Intention on Online Marketplace Mediated by Electronic Word of Mouth Shalfa Shabrina Nurul An nisa; Agung Kresnamurti Rivai Prabumenang; Shandy Aditya
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 6 No. 1 (2023): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.06.1.4

This study aims to determine the effect of e-satisfaction on electronic word of mouth, the effect of e-trust on electronic word of mouth, the effect of electronic word of mouth on repurchase intention, the effect of e-satisfaction on repurchase intention, the effect of e-trust on repurchase intention, the effect of e-satisfaction on repurchase intention through electronic word of mouth, the effect of e-trust on repurchase intention through electronic word of mouth, on Tokopedia online marketplace customers. The data collection in this study was by distributing questionnaires to 200 Tokopedia online marketplace customers. In analyzing the research data, the Structural Equation Model (SEM) approach was used with the Lisrel application version 8.8. The results of this study are there is a positive and significant effect on e-satisfaction on electronic word of mouth, there is a positive and significant influence on e-trust on electronic word of mouth, there is a positive and significant influence on electronic word of mouth on repurchase intention, there is a positive influence and significant on e-satisfaction on repurchase intention, there is a positive and significant effect on e-trust on repurchase intention, there is a positive and significant effect on e-satisfaction on repurchase intention through electronic word of mouth, there is a positive and significant effect on e-trust on repurchase intentions through electronic word of mouth, in the online marketplace Tokopedia.

PELATIHAN KOMPREHENSIF PENULISAN ARTIKEL ILMIAH GUNA MENDUKUNG PENINGKATAN PUBLIKASI PADA PERGURUAN TINGGI SWASTA DALAM NEGERI Dewi Agustin Pratama Sari; Ika Febrilia; Sholikhah Sholikhah; Agung Kresnamurti Rivai Prabumenang; Ryna Parlyna; Andi Muhammad Sadat; Nofriska Krissanya; Sofhia Nurul Azizah
JMM (Jurnal Masyarakat Mandiri) Vol 6, No 6 (2022): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v6i6.11035

Abstrak: Berdasarkan analisis situasi yang dilakukan, permasalahan yang menjadi dasar pengabdian diantaranya masih terbatasnya kemampuan mahasiswa tingkar akhir maupun dosen di beberapa Perguruan Tinggi Swasta Dalam Negeri dalam mengidentifikasi research gap, terbatasnya kemampuan penguasaan teknik parafrasa dan pemanfaatan software plagiarisme. Berdasarkan masalah yang ada,maka tujuan pengabdian ini yaitu memberikan pelatihan komprehensif penulisan artikel ilmiah yang mencakup identifikasi research gap, penguasaan teknik parafrase, serta pemanfaatan software plagiarisme guna mendukung peningkatan publikasi pada Perguruan Tinggi Swasta Dalam Negeri. Kegiatan pengabdian ini dilaksanakan dalam bentuk pelatihan secara daring yang dilakukan bersama dengan YKPN Yogyakarta dan STIAB Jinarakkhita Lampung sebagai mitra. Pada pelatihan ini diikuti oleh 349 peserta yang terdiri dari dosen dan mahasiswa baik dari UNJ maupun dari perguruan tinggi mitra. Evaluasi kegiatan dilaksanakan dengan menyebarkan form yang berisi berbagai pertanyaan. Dari hasil form yang disebarkan diperoleh informasi bahwa 61,4% peserta yang menyatakan setuju bahwa mereka dapat memahami dengan baik mengenai materi yang disampaikan serta terdapat 66% peserta yang meningkat pemahamannya dan siap praktik.Abstract: Based on the situation analysis carried out, the problem that became basis of the service include the limited ability of students and lecturers at several Domestic Private Universities in identifying research gaps, paraphrasing techniques and the use of plagiarism software. Based on the problem, the purpose of this community dedication is to provide training in writing scientific articles that include research gaps, paraphrasing techniques, and the use of plagiarism software to support increased publications. This community dedication was carried out in the form of a brave training carried out together with YKPN Yogyakarta and STIAB Jinarakkhita Lampung as partners. This training was attended by 349 participants consisting of lecturers and students. Evaluation of activities by distributing forms containing various questions. From the results of the form distributed, information was obtained that there were 61.4% of participants who agreed that they could understand well the material delivered and there are 66% of participants who increase their understanding and ready to practice.

Co-Authors Andi Muhammad Sadat Andi Muhammad Sadat Annisa Dayani Azzah Aqilah Basrah Saidani Desyana Pratiwi Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dini Dwi Wulandary Dwi Asri Ningrum Ghiffary Ramadhan Syahzan Hana Zyadzya Harfiana Dewi Haura Kurniati Ika Febrilia Komariah Ulan M. Edo Suryawan M. Edo Suryawan Siregar Mohamad Rizan Muhamad Lutfi Prayitno Nofriska Krissanya Novita Ayu Wulandari Olivia Citra Octaviani Rahmi Rahmi Rahmi Rahmi Ryna Parlina Ryna Parlyna Shalfa Shabrina Nurul An nisa Shandy Aditya Shandy Aditya Sholikhah Sholikhah Sholikhah, Sholikhah SITI NURJANAH Sofhia Nurul Azizah Sohwa Rizkia Rizal Usep Suhud Youana Agustina Lopies

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