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All Journal Jurnal Iqtisaduna Syarah: Jurnal Hukum Islam dan Ekonomi
Nora Maulana
Universitas Islam Negeri Sunan Kalijaga Yogyakarta
Religion Humanities Economics, Econometrics & Finance Social Sciences

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Potensi Pengembangan Industri Halal Indonesia di Tengah Persaingan Halal Global Nora Maulana; Zulfahmi
Jurnal Iqtisaduna Vol 8 No 2 (2022)
Publisher : Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/iqtisaduna.v8i2.32465

Abstract

The outbreak of the global halal industry trend has become a crucial issue that is important to be discussed by sharia economic activists, because halal is not only meeting the needs and compliance of muslim with sharia but is also one of the priority standards recognized by the world. The purpose of this study is to comprehensively describe Indonesia’s position in the halal industry sector, so that the research results can be used as a reference in setting policies for the government and stakeholders in developing the halal industry in Indonesia. The research is a descriptive qualitative research using normative theological and phenomenological approaches, with secondary data sources obtained through books, journals, articles, report data, and various relevant scientific sources. The result of the study show that the role of the halal industry in Indonesia is very large, not only in the food and beverage sector, but the halal industry has expanded to include the Islamic finance sector, muslim fashion, cosmetics, pharmaceuticals, travel, hotels, tourism, media and flim recreation. Indonesia has great potential to develop the halal industry besides Indonesia as the country with the largest muslim population in the world, Indonesia also has large consumption value in the halal sector, the existence of legal regulations, the establishment of KNEKS, the synergy of stakeholders, the existence of BPJPH and various other potentials that support the development of the halal industry in Indonesia that is globally competitive.
Transformation of Product Marketing Strategies in Enhancing Trade Competitiveness in the Global Market Nora Maulana; Rita Mulyani; Dicky Armanda; Safwan Safwan; Muhamad Tarmizi Bin Shamshul Arif
Syarah: Jurnal Hukum Islam dan Ekonomi Vol. 14 No. 2 (2025): SYARAH : Jurnal Hukum Islam dan Ekonomi
Publisher : Fakultas Syariah Universitas Islam Negeri Sultanah Nahrasiyah Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/syarah.v14i2.7045

Abstract

Marketing strategy transformation plays a vital role for business actors, especially those affiliated with State-Owned Enterprises in North Aceh and Lhokseumawe City, in their efforts to increase the competitiveness of domestic products in the global market. This research is classified as field research adopting a descriptive qualitative approach. Research data was obtained through observation, interviews, focus group discussions, and documentation. Qualitative data analysis was conducted continuously until the collected data reached saturation point. The steps in data analysis began with data reduction, data presentation, conclusion drawing, and data verification. The findings of the study indicate that marketing strategy transformation is very important for business actors at State-Owned Enterprises in North Aceh and Lhokseumawe City to increase the competitiveness of domestic products in the global market. Despite producing high-quality products, business actors face challenges such as weak branding, limited distribution, intense competition, and a lack of understanding of the global market. Limited capital and infrastructure also pose obstacles. To compete, business actors need to adopt marketing strategies based on in-depth market research, improve product quality, and enhance their understanding of global market dynamics.
Co-Authors Dicky Armanda Muhamad Tarmizi Bin Shamshul Arif Rita Mulyani Safwan Safwan Zulfahmi