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All Journal Syarah: Jurnal Hukum Islam dan Ekonomi International Journal of Health, Engineering and Technology
Dicky Armanda
Universitas Islam Negeri Sultanah Nahrasiyah Lhokseumawe
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Dentistry Economics, Econometrics & Finance Engineering Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

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Transformation of Product Marketing Strategies in Enhancing Trade Competitiveness in the Global Market Nora Maulana; Rita Mulyani; Dicky Armanda; Safwan Safwan; Muhamad Tarmizi Bin Shamshul Arif
Syarah: Jurnal Hukum Islam dan Ekonomi Vol. 14 No. 2 (2025): SYARAH : Jurnal Hukum Islam dan Ekonomi
Publisher : Fakultas Syariah Universitas Islam Negeri Sultanah Nahrasiyah Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/syarah.v14i2.7045

Abstract

Marketing strategy transformation plays a vital role for business actors, especially those affiliated with State-Owned Enterprises in North Aceh and Lhokseumawe City, in their efforts to increase the competitiveness of domestic products in the global market. This research is classified as field research adopting a descriptive qualitative approach. Research data was obtained through observation, interviews, focus group discussions, and documentation. Qualitative data analysis was conducted continuously until the collected data reached saturation point. The steps in data analysis began with data reduction, data presentation, conclusion drawing, and data verification. The findings of the study indicate that marketing strategy transformation is very important for business actors at State-Owned Enterprises in North Aceh and Lhokseumawe City to increase the competitiveness of domestic products in the global market. Despite producing high-quality products, business actors face challenges such as weak branding, limited distribution, intense competition, and a lack of understanding of the global market. Limited capital and infrastructure also pose obstacles. To compete, business actors need to adopt marketing strategies based on in-depth market research, improve product quality, and enhance their understanding of global market dynamics.
The Impact Of Hospital Information System (SIMRS) Integration On The Improvement Of Healthcare Service Quality At Cut Meutia General Hospital, North Aceh Putri Tia Novita; Esar Alkautsar; Novianti Novianti; Dicky Armanda
International Journal of Health Engineering and Technology Vol. 5 No. 3 (2026): SEPTEMBER 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhet.v5i3.1184

Abstract

The integration of Hospital Information Systems (SIMRS) is an important effort to support the improvement of healthcare service quality by providing fast, accurate, timely, and integrated information across service units. Optimal utilization of SIMRS can assist healthcare workers in accelerating service processes, improving coordination among units, reducing information errors, and supporting the efficiency of patient care. This study aimed to determine the relationship between Hospital Information System (SIMRS) integration and healthcare service quality at Cut Meutia General Hospital, North Aceh. This study employed a quantitative method with a cross-sectional design. The study population consisted of healthcare workers and staff who used SIMRS at Cut Meutia General Hospital, North Aceh. A total of 62 respondents were selected using purposive sampling. Data were collected using questionnaires to measure the level of SIMRS integration and healthcare service quality. The data were analyzed using univariate and bivariate analyses with appropriate statistical tests. The results showed that SIMRS integration was predominantly categorized as moderate, with 31 respondents (50.0%), while 12 respondents (19.4%) were categorized as having good integration and 19 respondents (30.6%) as having poor integration. Healthcare service quality was predominantly categorized as good, with 38 respondents (61.3%), followed by 20 respondents (32.3%) in the moderate category and 4 respondents (6.5%) in the poor category. The results of the relationship analysis showed a p-value of 0.001 (p<0.05), indicating a statistically significant relationship between SIMRS integration and healthcare service quality. It can be concluded that better SIMRS integration is associated with better healthcare service quality at Cut Meutia General Hospital, North Aceh.
Co-Authors Esar Alkautsar Muhamad Tarmizi Bin Shamshul Arif Nora Maulana Novianti Novianti Putri Tia Novita Rita Mulyani Safwan Safwan