Garuda - Garba Rujukan Digital

Eksplorasi Strategi Pemasaran Utama untuk Pengembangan Jeruk (Studi Kasus di Desa Wisata Selorejo) Lian Nur Aini; Sumarno; Ana Arifatus Sa'diyah; Nonok Supartoni
Jurnal Penyuluhan Pembangunan Vol. 5 No. 1 (2025): Jurnal Penyuluhan Pembangunan
Publisher : Politeknik Pembangunan Pertanian Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34145/jppm.v5i1.3587

Jeruk manis merupakan komoditas unggulan yang dimiliki oleh desa wisata Selorejo. Dalam menghadapi persaingan dan pengebangan usaha diperlukan adanya strategi pemasaran utama untuk pengembangan komoditas jeruk manis. Penelitian ini bertujuan untuk mendeskripsikan strategi eksisting dan menganalisis strategi pemasaran utama jeruk manis di desa wisata Selorejo. Metode yang digunakan adalah kualitatif deskriptif dengan informan ketua kelompok tani Makmur, PPL, dan Koordinator BPP Kecamatan Dau. analisis deskriptif digunakan untuk memberikan gambaran terkait kondisi pemasaran eksisting, sedangkan SWOT (Strengths, Weakness, Opportunities and Threats), untuk mencari strategi pemasaran utama. Hasil penelitian menunjukan bahwa strategi pemasaran utama untuk pengembangan jeruk di desa wisata Selorejo adalah dengan peningkatan kualitas produk jeruk manis dengan menyasar pasar wisatawan yang meningkat, melalui paket tur wisata dan pengembangan fasilitas wisata.

Pelatihan dan Pendampingan Pengolahan Susu Pasteurisasi pada Kelompok Peternak Sapi Perah Langgeng Mulyo Desa Ngenep Nonok Supartini; Ahmadi Kgs; Sumarno; Melani Windiarti
Jurnal Pemberdayaan Masyarakat Vol 7 No 2 (2022): November
Publisher : Direktorat Penelitian dan Pengabdian kepada Masyarakat (DPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v7i2.6868

Milk is a food product that is easily destroyed, therefore it needs to be handled or processed. One form of milk processing is pasteurized milk. The Langgeng Mulyo Farmer's Group is a group of dairy cows that have only produced fresh milk without being processed. Efforts to diversify dairy products are carried out by involving wives from the Langgeng Mulyo Farmer group. It is hoped that the women of the farmerâ€™s group are productive, and can increase family income. This community dedication activity is carried out by means of training and assistance in processing pasteurized milk. Training and counseling on pasteurized milk processing is carried out using simple methods and simple equipment. The training activities include handling post-dairy milk with pasteurization, training on proper heating methods to kill bacteria using simple tools, product packaging. So that the absorption of the technology provided can be absorbed and applied, after the training, mentoring is carried out where participants try their own pasteurized milk processing. The results of the evaluation of the training and mentoring activities for processing pasteurized milk 95% of the participants have been able to apply the material provided.

Optimalisasi Penggunaan Hyperlocal Marketplace Sebagai Strategi Perluasan Pasar Produk Gula Merah Tebu Ukaisya Wildan Eka Prastya; Wirawan; Lorine Tantalu; Muhammad Alfian Mizar; Sumarno; Nonok Supartini
Jurnal Komunikasi Nusantara Vol 8 No 1 (2026)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v8i1.2636

Ukaisya is a brand of brown sugar produced by PT. Tiga Dewi Timur Raya in Kediri, has a production capacity of up to four tons per day to meet local and inter-provincial market demand. This study aims to optimize the digital marketing strategy of Ukaisya brown sugar through the development of a hyperlocal marketplace model integrated with social media and chat commerce systems. Digitalization is carried out by utilizing Linktree as a hub for integrating digital channels that connect Shopee, Blibli, and WhatsApp Business accounts. The research approach uses an implementative case study with direct observation of Ukaisya's digital channels, performance analysis through Linktree Insights and Shopee Analytics, and a descriptive-thematic review of customer interaction data. The results show that digital channel integration significantly increased visibility and customer engagement, with 106 views, 27 clicks, and a click rate of 25.5%, along with actual conversions through chat commerce. This improvement indicates the strengthening of brand awareness and trust-building among local consumers through community-based communication. These findings affirm the effectiveness of the hyperlocal marketplace strategy in expanding the market reach the agroindustry based on local wisdom and strengthen previous research indicating that the integration of multiplatform digital channels accelerates the digital transformation of SMEs in Indonesia. Abstrak Ukaisya merupakan merek gula merah tebu produksi PT. Tiga Dewi Timur Raya Kediri dengan kapasitas produksi mencapai empat ton per hari untuk memenuhi kebutuhan pasar lokal hingga antar provinsi. Penelitian ini bertujuan mengoptimalkan strategi digitalisasi pemasaran produk gula merah tebu merek Ukaisya melalui pengembangan model hyperlocal marketplace yang terintegrasi dengan media sosial dan sistem chat commerce. Digitalisasi dilakukan melalui pemanfaatan Linktree sebagai pusat integrasi kanal digital yang menghubungkan akun Shopee, Blibli, dan WhatsApp Business. Pendekatan penelitian menggunakan studi kasus implementatif dengan observasi langsung terhadap kanal digital Ukaisya, analisis performa Linktree Insights dan Shopee Analytics, serta telaah deskriptif-tematik atas data interaksi pelanggan. Hasil menunjukkan bahwa integrasi kanal digital meningkatkan visibilitas dan keterlibatan konsumen secara signifikan dengan capaian 106 tampilan, 27 klik, dan click rate sebesar 25,5%, disertai konversi aktual melalui chat commerce. Peningkatan ini menandakan penguatan tahap brand awareness dan trust building konsumen lokal melalui komunikasi berbasis komunitas. Temuan ini menegaskan efektivitas strategi hyperlocal marketplace dalam memperluas jangkauan pasar agroindustri berbasis kearifan lokal, serta memperkuat hasil penelitian sebelumnya bahwa integrasi kanal digital multiplatform mempercepat transformasi digital UMKM di Indonesia.

Optimalisasi Penggunaan Hyperlocal Marketplace Sebagai Strategi Perluasan Pasar Produk Gula Merah Tebu Ukaisya Wildan Eka Prastya; Wirawan; Lorine Tantalu; Muhammad Alfian Mizar; Sumarno; Nonok Supartini
Jurnal Komunikasi Nusantara Vol 8 No 1 (2026)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jkn.v8i1.2636

Ukaisya is a brand of brown sugar produced by PT. Tiga Dewi Timur Raya in Kediri, has a production capacity of up to four tons per day to meet local and inter-provincial market demand. This study aims to optimize the digital marketing strategy of Ukaisya brown sugar through the development of a hyperlocal marketplace model integrated with social media and chat commerce systems. Digitalization is carried out by utilizing Linktree as a hub for integrating digital channels that connect Shopee, Blibli, and WhatsApp Business accounts. The research approach uses an implementative case study with direct observation of Ukaisya's digital channels, performance analysis through Linktree Insights and Shopee Analytics, and a descriptive-thematic review of customer interaction data. The results show that digital channel integration significantly increased visibility and customer engagement, with 106 views, 27 clicks, and a click rate of 25.5%, along with actual conversions through chat commerce. This improvement indicates the strengthening of brand awareness and trust-building among local consumers through community-based communication. These findings affirm the effectiveness of the hyperlocal marketplace strategy in expanding the market reach the agroindustry based on local wisdom and strengthen previous research indicating that the integration of multiplatform digital channels accelerates the digital transformation of SMEs in Indonesia. Abstrak Ukaisya merupakan merek gula merah tebu produksi PT. Tiga Dewi Timur Raya Kediri dengan kapasitas produksi mencapai empat ton per hari untuk memenuhi kebutuhan pasar lokal hingga antar provinsi. Penelitian ini bertujuan mengoptimalkan strategi digitalisasi pemasaran produk gula merah tebu merek Ukaisya melalui pengembangan model hyperlocal marketplace yang terintegrasi dengan media sosial dan sistem chat commerce. Digitalisasi dilakukan melalui pemanfaatan Linktree sebagai pusat integrasi kanal digital yang menghubungkan akun Shopee, Blibli, dan WhatsApp Business. Pendekatan penelitian menggunakan studi kasus implementatif dengan observasi langsung terhadap kanal digital Ukaisya, analisis performa Linktree Insights dan Shopee Analytics, serta telaah deskriptif-tematik atas data interaksi pelanggan. Hasil menunjukkan bahwa integrasi kanal digital meningkatkan visibilitas dan keterlibatan konsumen secara signifikan dengan capaian 106 tampilan, 27 klik, dan click rate sebesar 25,5%, disertai konversi aktual melalui chat commerce. Peningkatan ini menandakan penguatan tahap brand awareness dan trust building konsumen lokal melalui komunikasi berbasis komunitas. Temuan ini menegaskan efektivitas strategi hyperlocal marketplace dalam memperluas jangkauan pasar agroindustri berbasis kearifan lokal, serta memperkuat hasil penelitian sebelumnya bahwa integrasi kanal digital multiplatform mempercepat transformasi digital UMKM di Indonesia.

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