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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JURNAL LPPM BIDANG EKOSOSBUDKUM
David Paul Elia Saerang
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Economics, Econometrics & Finance Education

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Journal : JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI

 1 
THE INFLUENCE OF PERSONAL SELLING AND ADVERTISING ON CONSUMER BUYING DECISION AT VAPORZONE VAPESTORE MANADO Joshua Christovel Pelle; David Paul Elia Saerang; Fitty Valdi Arie
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (418.376 KB) | DOI: 10.35794/emba.v10i3.41592

Abstract

This resarch aims to test the influence of Personal Selling and Advertising on Consumer Buying Decision at Vaporzone Vapestore Manado. The method that used in this study is multiple linear regression analysis, a sample was taken is 100 respondents. The results of this study shows tha Personal Selling has a significant effect on Consumer Buying Decision and Advertising has a significant effect on Consumer Buying Decision.
The THE EFFECT OF INTEGRATED VALUE ON STUDENT PURCHASE INTENTION ITEMS IN THE PUBGM GAME IN BONTANG Shania Pandean; David Paul Elia Saerang; Regina Trifena Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (875.861 KB) | DOI: 10.35794/emba.v11i1.45660

Abstract

This research aims to analyze the effect of integrated value on student purchse intention in the pubgm game at Bontang. The independent variables used in this research are enjoyment value, visual authority value, and monetary value, while the dependent variable is purchase intention. This research uses primary data obtained from questionnaires measured with the Likert scale. The sample is the esport game player in Bontang. Test instruments are performed using Validity and Reliability Tests. The regression results show that monetary value a positive and significant effect on student purchase intention in the pubgm game, whileenjoyment value and visual authority value exerts no influence on purchase intention.   Keywords: enjoyment value, visual authority value, monetary value and purchase intention
ANALYZING THE INFLUENCE OF PSYCHOLOGICAL FACTORS ON IMPULSIVE BUYING OF APPAREL CUSTOMERS DURING FACEBOOK LIVE STREAM (CASE STUDY: KLONTONG MANADO ONLINE SHOP SULAWESI UTARA) Keren Gloria Sondakh; David Paul Elia Saerang; Shinta J. C. Wangke
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.51752

Abstract

The purpose of this study is to analyze the influence of psychological factors on impulsive buying behavior of apparel customers during Facebook live streams, with a case study of the Klontong Manado Online Shop in Sulawesi Utara. The study examines the psychological factors that may lead to impulsive buying behavior, such as Motivation, Attitude, Learning and Perception. This research uses Quantitative Approach with 96 from apparel customers who have participated in the Facebook live streams of Klontong Manado Online Shop. The study found that motivation, attitude, and learning do not significantly influence impulsive buying, while perception has a highly positive and significant effect on impulse purchases of clothes during live streaming on the "Klontong Manado Online Shop" Facebook group. Additionally, all four factors have a simultaneous and significant effect on impulsive buying of clothes through live streaming in the group. The findings of this study could provide insights for online apparel retailers to better understand and leverage the psychological factors that influence impulsive buying behavior during live stream shopping events.   Keywords: psychological factors, impulsive buying
Co-Authors Fitty Valdi Arie Hendrik Gamaliel Joshua Christovel Pelle Keren Gloria Sondakh Regina Trifena Saerang Shania Pandean Shinta J. C. Wangke Sorayah Mohammad