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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
James Massie
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Economics, Econometrics & Finance

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The Role of Brand Ambassadors on Consumer Purchase Decision on Tokopedia Marketplace Risania S Timpal; James Massie; Merinda Pandowo
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 3 (2022): JE. Vol 10 No 3 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (303.423 KB) | DOI: 10.35794/emba.v10i3.42366

Abstract

The purpose of this research is to find out the role of brand ambassadors on consumer purchase decision on Tokopedia marketplace. This research used Qualitative method and there were 15 informants who are domicile in North Sulawesi and confirmed to be affected by the ambassadors, they have been interviewed in order to get the result by using VisCAP (Visibility, Credibility, Attraction, and Power) Model by Rossiter and Percy as the indicators. This research shows that mostly the informants bought products on Tokopedia because of the Power, Attraction, and Credibility of the brand ambassadors, and none of them is being affected by the Visibility. To make it more specific, the informants bought things from Tokopedia to get the limited photo card of the brand ambassadors and to support their idol as the loyal fans (Power), they also bought things from Tokopedia because they find the brand ambassadors attractive (Attraction), and the last one, they bought products from Tokopedia because the brand ambassadors are professional in delivering the massage and pursuing the consumer to buy from Tokopedia (Credibility).
THE IMPACT OF REMOTE WORK, WORKPLACE RELATIONSHIP, AND ORGANIZATIONAL CULTURE TOWARD BUSINESS PERFORMANCE (CASE STUDY AT PT. BERKAT MANDOLOKANG JAYA) Fierro Palibutan; JAMES MASSIE; JULIO RUMOKOY
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.51997

Abstract

This study examines the influence of remote work arrangements on business performance, focusing on the interconnected dynamics of workplace relationships and organizational culture. It explores the factors driving the shift towards remote work, such as technological advancements and changing employee preferences. The abstract highlights the importance of understanding the impact of remote work on various aspects of business performance and presents insights from existing literature and empirical studies in this field. Using a quantitative research approach, data were collected through a survey questionnaire distributed to the employees of PT. Berkat Mandolokang Jaya to 100 of their employees. The findings indicate that Remote Work has a significant positive influence on Business Performance as it fosters employee flexibility and facilitates the generation of new ideas. Furthermore, positive Workplace Relationships are shown to enhance Business Performance, highlighting the importance of fostering a harmonious work environment. Lastly, a strong Organizational Culture is found to significantly improve Business Performance, as it promotes a positive and cohesive atmosphere within the company. By investigating these variables, this research aims to provide valuable insights into the factors that contribute to the success of businesses in the evolving landscape of remote work.   Keyword: remote work, workplace relationship, organizational culture, business performance
Co-Authors Fierro Palibutan JULIO RUMOKOY Merinda H. Ch. Pandowo Risania S Timpal