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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Nusantara Journal of Multidisciplinary Science
Marjam Mangantar
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The Analysis of Students Online Shopping Behavior of Shopee Application in the Covid-19 Pandemic Era Andrew Patrick Pasla; Marjam Mangantar; Regina Trifena Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (329.534 KB) | DOI: 10.35794/emba.v10i4.43911

Abstract

The main issues of online shopping are not regarding its advantages and convenience that the platform gave to the people; but more about how the people try to approach the usage of online shopping which resulted in the existence of online shopping behavior. The current condition of online shopping behavior can be problematic if there are no further explanation regarding the phenomenon. The purpose of this study is to find out the student online shopping behavior of Shopee Application during the pandemic era, particularly the users arestudents of IBA Unsrat. This study uses a qualitative method and interview toward informants were conducted in order to gain information regarding the phenomenon. The findings of this study shows that the condition of online shopping behavior within Shopee application are in line with the current situation. The changes that made by the company made the costumers feel easier and safer to use the application during this limited condition. Based on the result, the researcher provided several recommendations such as check and balance system regarding the current products that can be done by the company and a more comprehensive understanding about the usage of online shopping media for the costumers
REAKSI PASAR MODAL TERHADAP PERISTIWA INVASI RUSSIA KE UKRAINA PADA INDUSTRI PERTAMBANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Kevin Laluraa; Marjam Mangantar; Indrie D. Palandeng
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (589.184 KB)

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Invasi Russia ke Ukraina terhadap return saham perusahaan dalam indsutri pertambangan yang terdaftar di Bursa Efek Indonesia dilihat dari perbedaan rata-rata abnormal return dan rata-rata trading volume activity saham sebelum dan sesudah Invasi Russia ke Ukraina. Jenis penelitian yang digunakan adalah kuantitatif. Sampel dalam penelitian ini berjumlah 11 perusahaan sub sector logam dan mineral yang di dapatkan dengan teknik sampel purposive sampling. Teknik analisis yang digunakan adalah paired samples test untuk data yang berdistribusi normal dan wilcoxon signed rans test untuk data yang berdistribusi tidak normal. Hasil penelitian ini menunjukkan bahwa tidak ditemukan adanya perbedaan rata-rata abnormal return dan trading volume activity.Ini membuktikan bahwa respon pasar terhadap peristiwa invasi Russia ke Ukraina tidak terlalu besar atau kandungan informasinya tidak terlalu kuat, sehingga investor tidak begitu bereaksi dengan adanya pengumuman tersebut.   Kata Kunci: reaksi pasar modal, return saham
ANALISIS KOMPARATIF KINERJA KEUANGAN SEBELUM DAN SAAT MASA PANDEMI COVID – 19 PADA SEKTOR TELEKOMUNIKASI YANG TERCATAT DI BURSA EFEK INDONESIA (BEI) (2017 – 2020) George Memah; Marjam Mangantar; Victoria N. Untu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i1.46649

Abstract

Penelitian ini bertujuan untuk mengetahui perbandingan kinerja keuangan pada perusahaan di sektor telekomunikasi yang tercatat di Bursa Efek Indonesia (BEI)(2017 – 2020). Penelitian ini menggunakan jenis data komparatif dengan pendekatan kuantitatif. Sampel yang digunakan 4 perusahaan dengan menggunakan metode purposive sampling. Sumber data dalam penelitian ini adalah data sekunder. Metode analisis yang digunakan adalah analisis paired sample t- Test dengan menggunakan alat analisis SPSS for Windows versi 25.0 Hasil penelitian ini menunjukkan bahwa tidak terjadi perubahan yang signifikan pada Current Ratio (CR), Quick Ratio (QR), Debt to Asset Ratio (DAR), Total Asset Turnover Ratio (TATO) dan Return on Asset Ratio (ROA) sebelum dan saat masa pandemi COVID – 19 sedangkan terjadi perubahan yang signifikan pada Debt to Equity Ratio (DER) dan Return on Equity Ratio(ROE) sebelum dan saat masa pandemi COVID – 19.   Kata Kunci: current ratio (CR), quick ratio (QR), debt to asset ratio (DAR), debt to equity ratio (DER), total Asset Turnover Ratio (TATO), Return on Asset Ratio (ROA), Return on Equity Ratio (ROE).
THE IMPACT OF USER INTERFACE AND TIME SCARCITY ON PURCHASE INTENTION THROUGH E-COMMERCE SHOPEE AMONG YOUNG ADULTS IN MANADO Matthew Andrico Gerald Pattinaja Pattinaja; Marjam Mangantar; Merinda Pandowo
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 3 (2023): JE. VOL. 11 No. 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i3.49323

Abstract

The rapid development of technology and the internet has brought changes in views, concepts, and orientation in many fields including business and marketing. One of its proofs is that face-to-face business interaction has shifted into modern electronic based interaction called E-commerce. The form of research used in this study is using quantitative methods. And also using Simple Linear Regression. The results of this study show that there is a significant influence on the intention to purchase among young adults in e-commerce Shopee. And on the basis of this finding, it is concluded that user interface and time scarcity can determine the purchase intention of young adults in e-commerce. The results of the first hypothesis are accepted, meaning that user interface has a positive influence on young adults’ purchase intentions in Shopee. The results of the second hypothesis are accepted, meaning that time scarcity has a positive influence on young adults’ purchase intentions in Shopee. Therefore, it is advised that potential users and consumers be capable of fulfilling their financial comprehension and planning on spending based on limitations. The intention is for young individuals to avoid purchasing because of feelings that are sparked by profitable marketing in an effort to keep economic transaction activities stable.   Keywords: user interface, time scarcity, e-commerce, purchase intention
DETERMINANTS OF EMPLOYEE PRODUCTIVITY AT BADAN KEPEGAWAIAN DAN PENGEMBANGAN SUMBER DAYA MANUSIA KOTA MANADO Melisa Rorimpandey; Marjam Mangantar; Regina Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 3 (2023): JE. VOL. 11 No. 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i3.50278

Abstract

Abstract: The purpose of this study is to determine whether motivation, communication, work stress, job satisfaction, and work-life balance affect employee productivity in the Badan Kepegawaian dan Pengambangan Sumber Daya Manusia Kota Manado. This research uses a quantitative approach with a descriptive research design. The data analysis method used in this research is Multiple Linear Regression Analysis. The researcher distributed questionnaires, and the sample used was 54 respondents. The results of motivation, communication, work stress, job satisfaction, and work-life balance simultaneously have a significant effect on employee productivity in Badan Kepegawaian dan Pengembangan Sumber Daya Manusia Kota Manado. Partially, communication, work stress, job satisfaction, and work-life balance have a significant effect on Employee productivity, while motivation doesn't have a significant effect on Employee Productivity. Based on the results, communication, work stress, job satisfaction, and work-life balance have a substantial effect on employee productivity, although motivation does not. Leaders should consider focusing on the variables that have a significant influence in employee productivity.   Keywords: motivation, communication, work stress, job satisfaction, work-life balance and employee productivity
THE INFLUENCE OF GREEN MARKETING AND BRAND IMAGE ON PURCHASE DECISION AT STARBUCKS COFFEE MANADO Stevania Mokorimban; Marjam Mangantar; Maria V. J. Tielung
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

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Abstract

The purpose of this study was to determine the influence of Green Marketing and Brand Image on Purchase Decision. The variables in this study consist of Green Marketing (X1), Brand Image (X2), and Purchase Decision (Y). This research data is primary data, obtained from the results of the questionnaire distribution design. This study used 100 respondents. Instrument test using Validity Test and Reliability Test using SPSS. Analysis Techniques, Multiple Linear Regression, Classical Assumption Test, F Test and t Test. The results showed that Green Marketing has no significant effect on Purchase Decision, while Brand Image has a positive and significant effect on Purchase Decision. And simultaneously Green Marketing and Brand Image influence Purchasing Decisions.   Keyword: green marketing, brand image, purchase decision
PENGARUH DEBT TO EQUITY RATIO, EARNING PER SHARE, DAN RETURN ON ASET RATIO TERHADAP NILAI PERUSAHAAN SUB SEKTOR JASA KESEHATAN YANG TERDAFTAR DI BEI Cicilia Erika Tambuwun; Marjam Mangantar; Lawren Julio Rumokoy
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i01.53690

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Debt to Equity Ratio, Current Ratio dan Return on Asset Ratio terhadap Nilai Perusahaan yang Terdaftar di BEI. Data yang digunakan adalah data sekunder periode 2014-2021. Penelitian ini menggunakan 4 sampel perusahaan dengan menggunakan metode purposive sampling. Teknik penelitian ini menggunakan uji statistik deskriptif, uji asumsi klasik dan analisis linear berganda. Hasil penelitian menunjukkan bahwa Debt to Equity Ratio tidak berpengaruh signifikan terhadap nilai perusahaan perusahaan. DER berpengaruh positif terhadap perubahan nilai perusahaan, artinya dengan peningkatan DER berpengaruh terhadap peningkatan nilai perusahaan. Hasil penelitian kedua menunjukkan Earning Per Share (EPS) tidak berpengaruh signifikan terhadap Nilai Perusahaan. Hal ini menunjukkan bahwa EPS berpengaruh positif terhadap Nilai Perusahaan perusahaan. Hasil penelitian ketiga menunjukan Return on Asset Ratio (ROA) tidak berpengaruh signifikan dan signifikan terhadap nilai perusahaan.   Kata Kunci:  debt to equity ratio, current ratio, return on asset ratio, dan price to book value
The Influence Of Brand Image, Service Quality, And Price On Purchase Decision At Nail Studio In Manado Kareninan Anatasya Liliana Owu; Marjam Mangantar; Lawren Julio Rumokoy
Nusantara Journal of Multidisciplinary Science Vol. 1 No. 6 (2024): NJMS - Januari 2024
Publisher : PT. Inovasi Teknologi Komputer

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Abstract

Nowadays nail beauty is increasingly varied, not only caring for nails but nail beauty has also led to decorating nails or improving nail conditions and can even cover imperfections in women's nails. This research was conducted to test empirically whether brand image, price, and service quality can be used to determine the effect of each variable on consumer decisions. the author uses a quantitative writing method with a descriptive approach to describe how the Brand Image variable, Service Quality variable, and Price variable simultaneously and partially influence the customer's decision to use Nail Studio services. the population in this study were all consumers who use beauty services, in this case nail art at Luna Bee Nail Studio and Hello Gorgeous Manado. This study collected as many as 100 respondents for data processing. Based on the results of data processing, several conclusions were the brand image variable (X1) used in this study partially has a positive and significant effect on Purchase Decision (Y) at Luna Bee and Hello Gorgeous Nail Art Manado. The Service Quality variable (X2) used in this study partially has no effect on Purchase Decision (Y) at Luna Bee and Hello Gorgeous Nail Art Manado. The variable Price (X3) used in this study partially has a positive and significant effect on Purchase Decision (Y) at Luna Bee and Hello Gorgeous Nail Art Manado.
Co-Authors Andrew Patrick Pasla Cicilia Erika Tambuwun George Memah Indrie D. Palandeng Kareninan Anatasya Liliana Owu Kevin Laluraa Lawren Julio Rumokoy Maria V. J. Tielung Matthew Andrico Gerald Pattinaja Pattinaja Melisa Rorimpandey Merinda H. Ch. Pandowo Regina Saerang Regina Trifena Saerang Stevania Mokorimban Victoria N. Untu