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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Neraca Manajemen, Akuntansi, dan Ekonomi
Maria V. J. Tielung
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Economics, Econometrics & Finance Environmental Science

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The Effect of Product Quality and Product Price Towards Customer Satisfaction at Blackcup Coffee and Roaster Varelyo Ayrton Mickinen Poluan; S. L. H. V. J. Lapian; Maria V. J. Tielung
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.517 KB) | DOI: 10.35794/emba.v10i4.43820

Abstract

Abstract: The purpose of this study is to determine the effect of product quality and product price towards customer satisfaction at blackcup coffee and roaster Manado. The population on this study consist of people who hanging out at blackcup coffee and roaster Manado, which the value is unknown. The sample for this study is 100 respondents. The sampling technique used is a purposive sampling method and the data collection method is in the form of a questionnaire that is run through Google Form. Furthermore, testing and data analysis was carried out using SPSS 28 software. Keywords: product quality, product price, customer satisfaction
PENGARUH PRESEPSI HARGA, KUALITAS PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MITSUBISHI XPANDER PADA SAAT PENURUNAN PAJAK PPnBM PEMERINTAH DI KOTA MANADO Jacklyn Veren Gita Rumimpunu; Rudy Steven Wenas; Maria V. J. Tielung
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i1.46881

Abstract

Pandemi Covid-19 memaksa produsen-produsen otomotif diberbagai belahan dunia untuk menutup fasilitas produksinya. Maka terbitlah kebijakan pemerintah untuk mendiskon pajak untuk pembelian mobil baru. Yaitu pajak PPnBM. Yang artinya pajak yang dipergunakan pemerintah untuk memungut pajak dari masyarakat yang relatif memiliki kemampuan daya beli yang besar, sehingga menciptakan keseimbangan pajak karena pajak PPnBM tidak masyarakat berpendapatan rendah.Tujuan penelitian ini yaitu untuk menguji seberapa besar pengaruh presepsi harga, kualitas produk, dan citra merek terhadap keputusan pembelian mobil Mithsubishi Xpander. Penelitian ini menggunakan jenis penelitian asosiatif. Besarnya sampel yang digunakan dalam penelitian ini menggunakan 100 responden. Metode penelitian ini menggunakan metode Regresi Linear Berganda.penelitian ini menemukan bahwa secara simultan presepsi harga, kualitas produk, dan citra merek berpengaruh positif dan signifikan terhadap keputusan pembelian konsumen mobil Mithsubishi Xpander pada saat penurunan pajak PPnBM pemerintah di kota Manado.   Kata Kunci : presepsi harga, kualitas produk, citra merek, keputusan pembelian.
THE INFLUENCES OF FINANCIAL LITERACY AND FINANCIAL TECHNOLOGY ON MANADO MILLENNIAL INVESTMENT INTENTION IN CAPITAL MARKET Elsa Mussy; Willem J. F. A. Tumbuan; Maria V. J. Tielung
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i1.47482

Abstract

The development of FinTech and Financial Literacy for the younger generation has been very developed in the digital era, at the same time investment is also important for economic development for the welfare of the community, but because of the risks that can be caused when making investments, it is necessary to have knowledge about financial literacy. For this reason, the author will conduct a study on how FinTech and Financial Literacy affect the intention to invest in millennial. This study aims to determine: (1) the influence of Financial Literacy on Manado millennial investment intention on Capital Market. (2) The influence of Financial Technology on Manado Millennial investment intention on Capital Market. (3) The influence of Financial Literacy and Financial Technology on Manado Millennial investment intention on Capital Market. This study uses a quantitative method with a correlational approach, the population and sample in this study will be determined by the Slovin formula. Slovin's formula can be very precise in situations with large populations such as in this study. The sample that will be used is 100 people from the millennial generation. The criteria are between 22 – 42 years old, namely millennial in Manado who already have financial literacy and know about the capital market.   Keywords: financial literacy, financial technology, investment intention.
THE ANALYSIS OF PRICE FAIRNESS AND SERVICESCAPE ON CUSTOMER SATISFACTION AT UP CREATIVE SPACE AND COFFEE MANADO Febyola Kawatu; David P. E. Saerang; Maria V. J. Tielung
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 3 (2023): JE. VOL. 11 No. 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i3.49574

Abstract

This study aims to determine the effect of price fairness and servicescape on customer satisfaction at UP Creative Space and Coffee Manado. This study uses quantitative methods and uses multiple linear regression tests to determine the effect of price fairness and servicescape on customer satisfaction. The sample of this research is 100 respondents. The sampling technique used is purposive sampling and the data collection method is in the form of a questionnaire run through the Google Form. Testing and the data analysis in this study using SPSS 25 software. The results of this study indicate that price fairness (X1) partially has a positive and significant effect on customer satisfaction (Y). servicescape (X2) partially has a positive and significant effect on customer satisfaction (Y). Price fairness (X1) and servicescape (X2) simultaneously have a positive and significant effect on customer satisfaction (Y). The R square value obtained from the results of the coefficient of determination (R2) of 0.768 explains that 76.8% of customer satisfaction can be explained by price fairness and servicescape. Meanwhile, the remaining 23.2% is influenced by other variables not examined in this study   Keywords: price, fairness servicescape, and customer satisfaction
ANALYSIS OF THE FACTORS INFLUENCING BUYING DECISION OF CELL PHONE ACCESSORIES AT BINTANG STORE IN MANADO Brandon Zainal; Willem J. F. A. Tumbuan; Maria V. J. Tielung
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 3 (2023): JE. VOL. 11 No. 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i3.50224

Abstract

The study aims to analyze the various factors that influence consumers' decision-making process when purchasing cellphone accessories at Bintang Store, understanding the determinants that shape consumers' choices is crucial for retailers seeking to optimize their marketing strategies. By identifying and examining these factors (are Price, Product Completeness, and Location), store can tailor their offerings efforts to meet consumer preferences effectively. This research utilizes quantitative techniques. The collected data is then analyzed using IBM SPSS 22 Program, including multiple regression analysis. The findings shed light on the relative importance of different factors in influencing consumers' decision-making processes when purchasing cellphone accessories. Furthermore, they provide valuable insights into the specific attributes and characteristics that drive consumer behavior in this context. Overall, this research contributes to the existing literature on consumer behavior and decision-making processes in the context of cellphone accessories. By analyzing the factors that influence consumers' choices at Bintang Store, this study provides practical recommendations for the store looking to enhance their understanding of consumer preferences and optimize efforts.   Keywords: price, product completeness, location, buying decision
THE EFFECT OF SOCIAL MEDIA MARKETING ON BRAND EQUITY AND CONSUMER RESPONSE IN LUXURY FASHION BRAND Miracle Bernadus; Paulus Kindangen; Maria V. J. Tielung
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 3 (2023): JE. VOL. 11 No. 3
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i3.50295

Abstract

This study aims to analyze and determine the effect of social media marketing on brand equity and consumer response in luxury fashion brands, especially in Manado, Indonesia. The data analysis method used Structural Equation Modeling - Partial Least Square (SEM-PLS) in this study. This study used a questionnaire to collect data from luxury fashion brand users by distributing it to female consumers of luxury fashion brands in Manado. The findings suggest the test results that have been conducted that social media marketing has a positive and significant effect on the brand equity of luxury brands. The test results show that brand equity affects consumer responses as measured by brand preference, consumer willingness to pay premium prices, brand loyalty, and commitment to maintaining a relationship with a brand, especially luxury fashion brands.   Keywords: social media marketing, brand equity, consumer response
THE STRATEGY IN RETAINING GENERATION Z EMPLOYEES OF PT. BANK RAKYAT INDONESIA (PERSERO) TBK, BRANCH MANADO Nurul Winarno; Paulus Kindangen; Maria V. J. Tielung
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.51324

Abstract

Generation Z, the newest in the workplace shows different characteristics from the previous generation. Where, there is still lack of information regarding to retain Generation Z, makes it difficult to determining the most effective retention strategy for this generation. This study aims to analyze the retention strategy used by PT. Bank Rakyat Indonesia (Persero) Tbk, Branch Manado in retaining Generation Z employees in the workplace, assessed based on the company low turnover rate indicating the success of the strategy and retention practices implemented. This study used a qualitative method with a purposive sampling technique. This sample uses 3 Management and 5 Generation Z employees as the informants. Data collection was carried out by using in-depth interviews, observation, documentation and secondary data or triangulation were also conducted and act as validity test to complete this study. From the findings, there are 5 strategies used, such as: 1). Organizational Culture, 2). Technology Digital 3). Employer Branding, 4). Development, 5). Remuneration & Benefits as strategies and practices used to retain Generation Z employees in the workplace. The results obtained show that all succeed in motivating and determining Generation Z employees’ decision to retain at PT. Bank Rakyat Indonesia (Persero) Tbk, Branch Manado.   Keywords: human resource management, strategy in retaining generation z employees
THE INFLUENCE OF ELECTRONIC WORD-OF-MOUTH, PRICE, AND PRODUCT KNOWLEDGE ON CUSTOMER LOYALTY Gideon christopher sondakh gideon; James D. D. Massie; Maria V. J. Tielung
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Customer loyalty influences the journey of business success in the future. Electronic Word-Of-Mouth, Price, Product Knowledge are the parts and determine on Customer Loyalty. The purpose of this study was to researcher know how electronic word-of-mouth, price, product knowledge influence customer loyalty study case YOIIIDRINK MDC. Respondents based on who buy more than once, Boba drink fan, consumer aged 11-25 years domiciled in Manado. The population in this study were 100 respondents. The sample in this study used purposive sampling. The analyzer uses multiple linear regression. Hypothesis testing used the T test and F test. The results showed that how satisfaction customer loyalty about electronic word-of-mouth, price, product knowledge and the owner to increase improvement in product must take care of several aspects provided to provide and determine the level of customer satisfaction about the product   Keywords: electronic word-of-mouth, price, product knowledge, customer loyalty
THE INFLUENCE OF GREEN MARKETING AND BRAND IMAGE ON PURCHASE DECISION AT STARBUCKS COFFEE MANADO Stevania Mokorimban; Marjam Mangantar; Maria V. J. Tielung
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the influence of Green Marketing and Brand Image on Purchase Decision. The variables in this study consist of Green Marketing (X1), Brand Image (X2), and Purchase Decision (Y). This research data is primary data, obtained from the results of the questionnaire distribution design. This study used 100 respondents. Instrument test using Validity Test and Reliability Test using SPSS. Analysis Techniques, Multiple Linear Regression, Classical Assumption Test, F Test and t Test. The results showed that Green Marketing has no significant effect on Purchase Decision, while Brand Image has a positive and significant effect on Purchase Decision. And simultaneously Green Marketing and Brand Image influence Purchasing Decisions.   Keyword: green marketing, brand image, purchase decision
PENGARUH PENGGUNAAN MEDIA SOSIAL DAN PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN BARANG ONLINE (STUDI PADA KONSUMEN BAG STORE MANADO) Verronica Jacklyn Tapada; James D. D Massie; Maria V. J. Tielung
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 4 (2023): JE. VOL. 11 No. 4
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i4.51088

Abstract

Perkembangan teknologi informasi yang sangat pesat termasuk internet telah membawa dampak yang besar dalam berbagai aspek, tidak terkecuali perkembangan dunia bisnis dan pemasaran. Sektor bisnis merupakan sektor yang paling cepat terkena dampak dari perkembangan teknologi informasi dan telekomunikasi. Mobilitas manusia yang tinggi menuntut dunia bisnis mampu menyediakan layanan jasa dan barang dengan cepat sesuai permintaan konsumen. Untuk mengatasi masalah tersebut, kini muncul transaksi yang menggunakan media internet untuk menghubungkan produsen dan konsumen. Online shopping atau belanja online via internet adalah suatu proses pembelian barang atau jasa dari seorang penjual yang melakukan proses penjualan melalui internet. Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan media sosial dan perilaku konsumen terhadap keputusan pembelian barang online konsumen Bag Store Manado. Metode analisis yang digunakan adalah regresi linier berganda. Hasil uji hipotesis ditemukan bahwa secara simultan penggunaan media sosial dan perilaku konsumen berpengaruh terhadap keputusan pembelian, namun secara parsial penggunaan media sosial tidak berpengaruh terhadap keputusan pembelian. Untuk bag store manado agar mempertahankan dan meningkatkan lagi faktor perilaku konsumen yang sudah ada, serta perlu adanya perhatian lebih terhadap penggunaan media sosial yang di terapkan sehingga hal tersebut dapat membantu meningkatkan keputusan pembelian. Kata Kunci: Penggunaan Media Sosial, Perilaku Konsumen,Keputusan Pembelian
Co-Authors Annete M. R. Rumengan Brandon Zainal David P. E. Saerang Elsa Mussy Febyola Kawatu Gideon christopher sondakh gideon Jacklyn Veren Gita Rumimpunu James D. D Massie James D. D. Massie Joy E. Tulung Maria Amelia Carmelita Tumewu Marjam Mangantar Miracle Bernadus Nurul Winarno Paulus Kindangen Pricilia Natasha Kiroh Rudy Steven Wenas S. L. H. V. J. Lapian S. L. H. V. Joyce Lapian Shinta J. C. Wangke Stevania Mokorimban Varelyo Ayrton Mickinen Poluan Verronica Jacklyn Tapada Warren Tengker Willem J. F. A. Tumbuan