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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Maria V. J Tielung
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Economics, Econometrics & Finance

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The The Effect of Emotional Intelligence and Work Life Balace on Job Satisfaction at PT. Kumala Motor Cemerlang Manado Damaris Yunika Pinangkaan; Maryam Mangantar; Maria V. J Tielung
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 10 No. 4 (2022): JE. VOL 10 NO 4 (2022)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.791 KB) | DOI: 10.35794/emba.v10i4.43943

Abstract

Job satisfaction is an affective or emotional response to various aspects or aspects of a person's job so that job satisfaction is not a single concept. A person can be relatively satisfied with one aspect of a job and dissatisfied with one or more other aspects. Job Satisfaction is a worker's (positive) attitude towards his job, which arises based on an assessment of the work situation. The assessment can be carried out on one of the jobs, the assessment is carried out as a sense of appreciation in achieving one of the important values in the job. Satisfied employees prefer their work situation rather than dislike them. The objectives of this study are to determine the effect of Emotional Intelligence and Work Life Balance simultaneously or partially have a significant effect on Job Satisfaction At PT. Kumala Motor Cemerlang Manado. The analytical method used is multiple linear regression. The results of the hypothesis test found that simultaneously Work Life Balance and Emotional Intelligence had a significant effect on Job Satisfaction at PT. Kumala Motor Cemerlang Manado., but partially Work Life Balance has no significant effect on Job Satisfaction at PT. Kumala Motor Cemerlang Manado. For PT. Kumala Motor Cemerlang Manado to maintain and improve the quality of Emotional Intelligence so that employees who work can be more satisfied and can help improve the quality of their performance later
THE ROLES OF BRAND TRUST AND E-WOM (ELECTRONIC WORD OF MOUTH) ON SHOPEE’S CUSTOMER LOYALTY IN MANADO Vina Elsje; Joy Elly Tulung; Maria V. J Tielung
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 11 No. 1 (2023): JE. Vol 11 No 1 (2023)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v11i1.47408

Abstract

The purpose of this study is to explore the roles of brand and E-WOM on Customer loyalty, Study the case of customers of Shopee in Manado. This research is qualitative research using a case study approach. Primary data was gathered from an in-depth interview of 20 informants that used Shopee with 2 years of minimum use as the sample chosen using purposive. The data was analyzed through qualitative data analysis. The results show that brand trust has an important role in Customer loyalty, especially among Shopee customers in Manado. The indicators of brand trust namely: Perceived quality, Perceived ease-of-use, customer commitment, customer satisfaction, and product quality are the factors of brand trust to keep the customer stay loyal to the Shopee Brand. The findings for E-WOM that using the coding method also has an important role in Shopee customer loyalty which refers to the affirmation of the customers that perceive E-WOM as a reliable, helpful, adequate, and trustworthy non-commercial informational source. This study suggests that Shopee management or online shop owners keep their quality control over products so that the old customer would be easy to retain and there will be lessened critics over the problem of product quality and time prediction on products' arrival. Thus, the overall benefits can be felt by all parties involved.   Keywords: brand trust, E-WOM, customer loyalty, perceived quality, repurchase, quality control
PENGARUH BRAND IMAGE, BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI PLANET SURF PADA GENERASI Z DI KOTA MANADO Beverly Gabriel Sumarauw; Maria V. J Tielung; Jeffry L. A Tampenawas
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 14 No. 2 (2026): JE. Vol. 14 No. 2
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v14i2.67803

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Brand Image, Brand Awareness, dan Kualitas Produk terhadap Keputusan Pembelian di Planet Surf pada Generasi Z di Kota Manado. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis regresi linear berganda. Populasi dalam penelitian ini adalah Generasi Z di Kota Manado yang pernah membeli produk Planet Surf. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 100 orang. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, uji t, uji F, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa secara simultan Brand Image, Brand Awareness, dan Kualitas Produk berpengaruh signifikan terhadap Keputusan Pembelian. Secara parsial, Brand Image berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Brand Awareness berpengaruh positif dan signifikan terhadap Keputusan Pembelian, dan Kualitas Produk juga berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Variabel yang paling dominan dalam memengaruhi Keputusan Pembelian adalah Kualitas Produk. Penelitian ini menunjukkan bahwa semakin baik citra merek, tingkat kesadaran merek, dan kualitas produk yang dimiliki Planet Surf, maka semakin tinggi pula keputusan pembelian konsumen Generasi Z di Kota Manado.   Kata Kunci: Brand Image, Brand Awareness, Kualitas Produk, Keputusan Pembelian
Co-Authors Beverly Gabriel Sumarauw Damaris Yunika Pinangkaan Jeffry L. A Tampenawas Joy Elly Tulung Maryam Mangantar Vina Elsje