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All Journal Prosiding Seminar Nasional Official Statistics Jurnal Media Akademik (JMA)
Isna Binti Kholifah
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Prediksi Curah Hujan Bulanan Kabupaten Trenggalek Tahun 2022 dan 2023 Menggunakan Metode ARIMA Rafi Prayoga Dhenanta; Isna Binti Kholifah
Seminar Nasional Official Statistics Vol 2022 No 1 (2022): Seminar Nasional Official Statistics 2022
Publisher : Politeknik Statistika STIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (315.725 KB) | DOI: 10.34123/semnasoffstat.v2022i1.1368

Abstract

Rainfall was a climate measurement used as a proxy for the numbers of rain water dropped on a certain place and time of measurement. Monthly rainfall was usually used as a basis on determining the planting season of some farm commodities, eg. rice that had become Indonesian main energy source for years. Knowing the forecast of rainfall would help the farmers, moreover if their fields were rain fed, schedule their planting season or even help them choose the commodities to plant. This research used ARIMA time series model for modeling historical data of rainfall in Trenggalek Regency and then forecasting the model up to two years in the future. This approach resulted in the model that best suited the data was ARIMA(0,1,1)(0,1,0) with seasonality of 12 using Box-Cox transformation beforehand. Lastly, this result was applied in agricultural sector to determine the planting times of rice in Trenggalek Regency.
PENGARUH EXPERIENTIAL MARKETING DAN BRAND IMAGE TERHADAP CUSTOMER SATISFACTION PADA TOKO ASTER KOSMETIK KOTA MALANG Isna Binti Kholifah; Ita Rifiani Permatasari
Jurnal Media Akademik (JMA) Vol. 3 No. 1 (2025): JURNAL MEDIA AKADEMIK Edisi Januari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/v3i1.1581

Abstract

Peningkatan jumlah toko kosmetik di Malang menyebabkan persaingan yang ketat, dan membuat perusahaan harus terus mengembangkan strateginya. Oleh karena itu, perusahaan dipacu untuk dapat meningkatkan Experiential Marketing dan Brand Image kepada pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh Experiential Marketing dan Brand Image terhadap Customer Satisfaction di Toko Aster Kosmetik. Penelitian ini adalah penelitian kuantitatif dengan dua variabel bebas yaitu Experiential Marketing dan Brand Image serta variabel terikat yaitu Customer Satisfaction. Teknik pengumpulan data menggunakan kuesioner, wawancara dan observasi. Pengambilan sampel menggunakan non-probability sampling dan teknik sampling yang digunakan adalah purposive sampling dengan 100 responden pelanggan Toko Aster Kosmetik Malang. Analisis data yang digunakan yaitu analisis regresi linier berganda dan uji hipotesis. Hasil kuesioner diukur menggunakan skala likert. Analisis data menggunakan regresi linear berganda dengan software SPSS 26 for windows. Dari hasil penelitian ini menunjukkan bahwa Experiential Marketing secara parsial dan signifikan, Brand Image secara parsial dan signifikan, Experiential Marketing dan Brand Image secara simultan berpengaruh positif dan signifikan terhadap Customer Satisfaction di Toko Aster Kosmetik Malang. Customer Satisfaction dapat ditingkatkan dengan cara memberikan Experiential Marketing yang efektif. Brand Image juga harus kuat dan positif agar meningkatkan Customer Satisfaction.
Co-Authors Ita Rifiani Permatasari Rafi Prayoga Dhenanta