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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Ilmiah MADIYA: Masyarakat Mandiri Berkarya International Journal of Research in Vocational Studies (IJRVOCAS) J-COSCIS : Journal of Computer Science Community Service Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Enny Segarahati Barus
Politeknik Negeri Medan
Aerospace Engineering Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Library & Information Science Materials Science & Nanotechnology Mechanical Engineering Medicine & Pharmacology Social Sciences Other

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PKM PENDAMPINGAN PEMASARAN BERBASIS IT DAN PRODUK NILAI TAMBAH BAGI KELOMPOK NELAYAN TRADISIONAL DI DESA ARA PAYUNG Rizal Agus; Marliana Sari; Enny Segarahati Barus; Muhammad Zuhirsyan
J-COSCIS : Journal of Computer Science Community Service Vol. 3 No. 2 (2023): J-COSCIS : Journal of Computer Science Community Service
Publisher : Fakultas Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jcoscis.v3i2.12652

Abstract

Melalui kegiatan pelatihan dan pendampingan peningkatan kemampuan SDM, konsepdan praktik pemasaran digital dan membuat produk bernilai tambah. Sumber data yang digunakanmelalui wawancara kepada 3 orang nelayan dengan jabatan ketua kelompok dan 2 oranganggotanya, dan dengan observasi langsung di kawasan pantai untuk mengetahui kondisi nelayan.Metode pelaksanaan kegiatan dengan melakukan studi pendahuluan untuk mengenalipermasalahan yang dihadapi kelompok nelayan, pelaksanaan identifikasi dilakukan denganwawancara langsung kepada pengusaha, sosialisasi program kegiatan, seleksi calon peserta dandiikuti dengan melakukan pelatihan, pendampingan dan fasilitasi. Hasil dari kegiatan PKM iniadalah 70 % peserta memahami dengan baik tentang pentingnya berkoperasi. 80% pesertamemahami konsep pemasaran kepuasan konsumen, 70% peserta paham tentang teknologi ini danadministrator dapat mengoperasikan wesite pemasaran digital. 60% peserta mampumempraktikkan produk dimsum. Peralatan dan pengemasan dimsum dengan memberikan freezerpendingin dan mixer pengolah bahan baku diserahkan dengan kondisi baik 100%.
Regional Feature Product Development Management Using Data Management Using Networked Websites in Assisted Villages in Realizing the Tridharma of Politeknik Negeri Medan Agus, Rizal; Sari, Marliana; Barus, Enny Segarahati; Zuhirsyan, Muhammad; Lubis, M. Rizqi
International Journal of Research in Vocational Studies (IJRVOCAS) Vol. 3 No. 4 (2024): IJRVOCAS - Special Issues - International Conference on Science, Technology and
Publisher : Yayasan Ghalih Pelopor Pendidikan (Ghalih Foundation)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53893/ijrvocas.v3i4.251

Abstract

This research aims to carry out database management according to market needs and predetermined entities/variables, to be used as data storage for profiles of assisted villages based on superior village products and to redesign a web-based information system that presents profiles of assisted villages based on superior products and village connectivity. the. The research method used in database design and information system design uses descriptive qualitative methods by conducting focus group discussions with P3M Polmed administrators and conducting in-depth interviews with six village heads/secretaries in designing the prototype. This research produces a design for a networked website-based information system with the addition of creating the location and knowing the distance between one village and another, which presents a profile of the target village based on superior products that can be accessed via a network of websites and produces a mandatory output in the form of a book with an ISBN.
Pelatihan Menyusun Referensi dan Mensitasi Karya Ilmiah dengan Menggunakan Aplikasi Mendeley Reference Manager Susilawati; Asmalidar; Nurlinda; Barus, Enny Segarahati; Asriyati
Jurnal Ilmiah Madiya (Masyarakat Mandiri Berkarya) Vol. 5 No. 2 (2024): Edisi November 2024
Publisher : Politeknik Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51510/madiya.v5i2.2156

Abstract

This training activity was carried out to improve student competence in completing the Final Report, especially in managing references and citing scientific papers using the Mendeley Reference Manager application. The Elsevier company developed this application, first launched in August 2008. Mendeley is a reference management software that students need to learn. A good final report must include valid reference evidence per applicable regulations. Currently, what happens in writing the Final Report of Medan State Polytechnic students, especially the Accounting Department, is that there are still several mistakes in making the bibliography or not citing the reference sources used in the scientific work; this is due to the lack of student understanding of applications that can be used to facilitate the preparation of the Final Report. Understanding how to write the final report and citing the reference source is very important to help students facilitate the writing of the final report, so it is introduced and trained to students regarding applications that can be used. With the Mendeley reference application that can be used for free, it is hoped that students can apply it in making final reports. The result of this Service Activity is an increase in knowledge, understanding, and proficiency of final-year students of the Accounting Finance and Banking Study Program using Mendeley Reference Manager to write their final report.
A Modeling of Solutions and Strategy for Student Entrepreneurship Development (Case: Student Entrepreneurship Program at Medan) Barus, Enny Segarahati; Marpaung, Muslim
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2019: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/iseth.1347

Abstract

Purpose: This study aims to find the model for Student Entrepreneurship Development (Case Study Students who follow PMW in Medan) Methodology: Using ANP Method, By doing in-depth interviews and questionnaires to 4 lecturer of entrepreneurship courses and 3 students taking the PMW from Polytechnic of Medan and UISUResults: this study found that the most important internal solution of the Model was a proactive entrepreneurial solution, followed by capital and performance solutions, W (rater agreement) 0.2653, meaning that the level of respondent agreement on the order of prioritization was low. The most important performance solutions are solutions to increase profits, followed by increasing sales turnover and doing business development. W 0.1582 (very low agreement). The most important proactive entrepreneurial solution is a solution to improve entrepreneurship based on findings, improve perception and improve entrepreneurship based on experience, W = 0.1429 (very low). The most important capital solution is a solution to increase financial capital assistance, increase your own capital. W = 51.02%, high enough. The most important external solution is the solution for developing entrepreneurial intentions, university, and government support, W 14.29%, very low. The most important university support solutions are solutions to improve guidance, increase training, increase collaboration and curriculum development, W 0.61%, very low. The most important solution for developing entrepreneurial intentions is to improve experience, improve lecturer qualifications. W 0.7551, high. The ultimate government solution is to improve the rules, improve the policies. W 0.5102, quite high. The most important strategies are strengthening proactive attitudes, strengthening mentoring, strengthening capital and government supervision, W 0.3387 (low agreement).Applications/Originality/Value: The use of this model is expected to help stakeholders in making priority solutions and strategies that are appropriate in managing entrepreneurship programs for students.
ANALISIS PERBANDINGAN KINERA USAHA AYAM POTONG: PERSPEKTIF KEBUTUHAN SERTIFIKASI HALAL DI PASAR TRADISIONAL KOTA MEDAN Tamara Rossa Linda; Zulhendry Zulhendry; Enny Segarahati Barus; Marlya Fatira; Ermyna Seri
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 5 (2026): October (2026)
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i5.7190

Abstract

Abstract: Owning a halal certificate has become important in the broiler chicken business because halal certification is mandatory for micro and small businesses starting October 18, 2026; preliminary research found only 1 of 33 broiler chicken businesses in Medan City held a halal certificate. This study analyzes and compares the business performance of halal-certified and non-certified broiler chicken businesses in Medan City traditional markets, using a descriptive qualitative method with certified and non-certified traders and a representative from the Indonesian Ulama Council (MUI) Medan City as informants. Data were collected through in-depth interviews and documentation, analyzed using source triangulation. Certified traders performed well across six business performance aspects, with daily revenue of IDR 8,500,000-13,000,000, the halal certificate functioning as a valuable resource strengthening consumer trust. Non-certified traders operated and grew relying on informal resources such as experience, reputation, personal relationships, and cost efficiency, with daily revenue varying from IDR 4,500,000-16,000,000. Both groups performed slaughtering according to Sharia, so the main differences lay in income level, business management, and formalization of halal assurance, not in the halal practice itself. This study concludes halal certification serves as a strategic resource institutionalizing competitive advantage, so guidance from BPJPH and MUI Medan City is needed. Keyword: Business performance; halal certification; broiler chicken; maqashid sharia.   Abstrak: Kepemilikan sertifikat halal pada usaha ayam potong menjadi isu penting karena kewajiban sertifikasi bagi usaha mikro dan kecil berlaku mulai 18 Oktober 2026, sementara pra penelitian menemukan hanya 1 dari 33 usaha ayam potong di Kota Medan yang telah bersertifikat halal. Penelitian ini bertujuan menganalisis dan membandingkan kinerja usaha ayam potong bersertifikat dan belum bersertifikat halal di pasar tradisional Kota Medan menggunakan metode kualitatif deskriptif, dengan informan pedagang bersertifikat dan belum bersertifikat halal serta perwakilan Majelis Ulama Indonesia (MUI) Kota Medan. Data dikumpulkan melalui wawancara mendalam dan dokumentasi, dianalisis dengan triangulasi sumber. Hasil penelitian menunjukkan kinerja usaha pedagang bersertifikat halal tergolong baik pada enam aspek kinerja usaha, dengan omzet harian Rp8.500.000-Rp13.000.000, di mana sertifikat halal berfungsi sebagai sumber daya bernilai yang memperkuat kepercayaan konsumen. Kinerja usaha pedagang belum bersertifikat tetap berjalan dan berkembang dengan mengandalkan sumber daya informal berupa pengalaman, reputasi, hubungan personal, dan efisiensi biaya, dengan omzet harian bervariasi Rp4.500.000-Rp16.000.000. Kedua kelompok menerapkan penyembelihan sesuai syariat, sehingga perbedaan terletak pada tingkat pendapatan, pengelolaan usaha, dan formalisasi jaminan halal, bukan pada praktik kehalalan produk. Penelitian ini menyimpulkan bahwa sertifikasi halal berperan sebagai sumber daya strategis yang melembagakan keunggulan bersaing usaha ayam potong, sehingga diperlukan pendampingan BPJPH dan MUI Kota Medan. Kata kunci: Kinerja usaha; sertifikasi halal; ayam potong; maqashid syariah
PENGARUH GAYA HIDUP, KONTEN PROMOSI, DAN INFLUENCER MARKETING TERHADAP PERILAKU KONSUMTIF MAHASISWA MUSLIM JURUSAN AKUNTANSI POLITEKNIK NEGERI MEDAN DALAM BERBELANJA DI TIKTOK SHOP Aura Rahmadani Hutagaol; Enny Segarahati Barus; Supaino Supaino; Diena Fadhilah; Gatot Teguh Arifyanto
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 5 (2026): October (2026)
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/8j0gq842

Abstract

Abstract: This study examines how lifestyle, promotional content, and influencer marketing shape the consumptive behavior of Muslim students in the Accounting Department at Politeknik Negeri Medan when shopping through TikTok Shop. Using a quantitative associative design, data were collected from 150 respondents selected through purposive sampling and analyzed with multiple linear regression in SPSS 26, following validity, reliability, and classical assumption tests. Lifestyle and influencer marketing each show a positive and significant partial effect on consumptive behavior, while promotional content does not. Tested together, the three variables significantly affect consumptive behavior and explain 35.1% of its variance. The findings suggest that trust in influencers and identification with digital lifestyle trends matter more than promotional exposure alone, with implications for how Muslim consumers apply the principles of wasathiyah and avoidance of israf in a social-commerce setting. Keyword: lifestyle, promotional content, and influencer marketing   Abstrak: Penelitian ini menganalisis pengaruh gaya hidup, konten promosi, dan influencer marketing terhadap perilaku konsumtif mahasiswa Muslim Jurusan Akuntansi Politeknik Negeri Medan dalam berbelanja di TikTok Shop. Menggunakan pendekatan kuantitatif asosiatif, data dikumpulkan dari 150 responden yang dipilih melalui purposive sampling dan dianalisis dengan regresi linear berganda berbantuan SPSS 26, setelah melalui uji validitas, reliabilitas, dan asumsi klasik. Gaya hidup dan influencer marketing masing-masing berpengaruh positif dan signifikan secara parsial terhadap perilaku konsumtif, sedangkan konten promosi tidak. Secara simultan, ketiga variabel berpengaruh signifikan dan menjelaskan 35,1% variasi perilaku konsumtif. Temuan ini menunjukkan bahwa kepercayaan terhadap influencer dan kelekatan pada tren gaya hidup digital lebih menentukan dibandingkan sekadar paparan konten promosi, sebuah pola yang relevan bagi penerapan prinsip wasathiyah dan penghindaran israf dalam lingkungan social commerce.  Kata kunci: gaya hidup, konten promosi, dan influencer marketing.
Co-Authors Agus, Rizal Asmalidar Asmalidar Asriyati Aura Rahmadani Hutagaol Diena Fadhilah Gatot Teguh Arifyanto Lubis, M. Rizqi Marliana Sari Marliana Sari, Marliana Marlya Fatira AK Muslim Marpaung Nurlinda Seri, Ermyna Supaino Tamara Rossa Linda Zuhirsyan, Muhammad Zulhendry