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A Modeling of Solutions and Strategy for Student Entrepreneurship Development (Case: Student Entrepreneurship Program at Medan) Enny Segarahati Barus; Muslim Marpaung
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2019: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: This study aims to find the model for Student Entrepreneurship Development (Case Study Students who follow PMW in Medan) Methodology: Using ANP Method, By doing in-depth interviews and questionnaires to 4 lecturer of entrepreneurship courses and 3 students taking the PMW from Polytechnic of Medan and UISUResults: this study found that the most important internal solution of the Model was a proactive entrepreneurial solution, followed by capital and performance solutions, W (rater agreement) 0.2653, meaning that the level of respondent agreement on the order of prioritization was low. The most important performance solutions are solutions to increase profits, followed by increasing sales turnover and doing business development. W 0.1582 (very low agreement). The most important proactive entrepreneurial solution is a solution to improve entrepreneurship based on findings, improve perception and improve entrepreneurship based on experience, W = 0.1429 (very low). The most important capital solution is a solution to increase financial capital assistance, increase your own capital. W = 51.02%, high enough. The most important external solution is the solution for developing entrepreneurial intentions, university, and government support, W 14.29%, very low. The most important university support solutions are solutions to improve guidance, increase training, increase collaboration and curriculum development, W 0.61%, very low. The most important solution for developing entrepreneurial intentions is to improve experience, improve lecturer qualifications. W 0.7551, high. The ultimate government solution is to improve the rules, improve the policies. W 0.5102, quite high. The most important strategies are strengthening proactive attitudes, strengthening mentoring, strengthening capital and government supervision, W 0.3387 (low agreement).Applications/Originality/Value: The use of this model is expected to help stakeholders in making priority solutions and strategies that are appropriate in managing entrepreneurship programs for students.
PKM PENDAMPINGAN PEMASARAN BERBASIS IT DAN PRODUK NILAI TAMBAH BAGI KELOMPOK NELAYAN TRADISIONAL DI DESA ARA PAYUNG Rizal Agus; Marliana Sari; Enny Segarahati Barus; Muhammad Zuhirsyan
J-COSCIS : Journal of Computer Science Community Service Vol. 3 No. 2 (2023): J-COSCIS : Journal of Computer Science Community Service
Publisher : Fakultas Ilmu Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jcoscis.v3i2.12652

Abstract

Melalui kegiatan pelatihan dan pendampingan peningkatan kemampuan SDM, konsepdan praktik pemasaran digital dan membuat produk bernilai tambah. Sumber data yang digunakanmelalui wawancara kepada 3 orang nelayan dengan jabatan ketua kelompok dan 2 oranganggotanya, dan dengan observasi langsung di kawasan pantai untuk mengetahui kondisi nelayan.Metode pelaksanaan kegiatan dengan melakukan studi pendahuluan untuk mengenalipermasalahan yang dihadapi kelompok nelayan, pelaksanaan identifikasi dilakukan denganwawancara langsung kepada pengusaha, sosialisasi program kegiatan, seleksi calon peserta dandiikuti dengan melakukan pelatihan, pendampingan dan fasilitasi. Hasil dari kegiatan PKM iniadalah 70 % peserta memahami dengan baik tentang pentingnya berkoperasi. 80% pesertamemahami konsep pemasaran kepuasan konsumen, 70% peserta paham tentang teknologi ini danadministrator dapat mengoperasikan wesite pemasaran digital. 60% peserta mampumempraktikkan produk dimsum. Peralatan dan pengemasan dimsum dengan memberikan freezerpendingin dan mixer pengolah bahan baku diserahkan dengan kondisi baik 100%.