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All Journal Enrichment : Journal of Management Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Kurniawansyah
Universitas Samawa
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Determining the Company Marketing Sales Perfomance Using the Operational Competitiveness Rating Analysis (OCRA) Method Ismawati; Pandu Adi Cakranegara; Amin Budiastuti; Kurniawansyah; Tienni Mariana Simanjorang
Enrichment : Journal of Management Vol. 12 No. 5 (2022): December: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v12i5.986

Abstract

Sales marketing can assist improved sales for a firm and can undoubtedly play a significant role in the process of introducing a new product. One of the initiatives in human resource management to build and enhance employee capabilities, particularly sales marketing in support of increasing sales, which is one of the company's goals, is sales marketing performance appraisal. Company executives typically assess each marketing salesperson's sales turnover when deciding which among them is the finest marketing salesperson. The goal of this study is to apply an operational competitiveness rating analysis method (OCRA) marketing performance assessment model with the assessment criteria namely discipline (C1), softskill and hardskill (C2), quality of work (C3), and absenteeism (C4) in order to avoid mistakes in decision-making or to give the impression of subjectivity in determining the best salesman. The study's findings, specifically the calculation of the final value of the ranking, led to an analysis showing how heavily the final result of the preference value for each alternative is influenced by using the maximum and minimum values for the performance rating of the alternatives in extraction.
Pendampingan Manajemen SDM dan Keuangan Digital bagi Pelaku UMKM Berbasis Teknologi: Pengabdian Kurniawansyah; Wahyu Haryadi; Nining Sudiyarti; Rosydah Rahman; Eko Sutrisno
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 Tahun 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6484

Abstract

UMKM berbasis teknologi menghadapi tantangan signifikan dalam pengelolaan sumber daya manusia (SDM) dan keuangan digital. Permasalahan utama yang dihadapi UMKM meliputi rendahnya pemahaman terkait manajemen SDM, pengelolaan keuangan yang masih sederhana, serta minimnya pemanfaatan aplikasi digital dalam operasional usaha.Rendahnya literasi digital dan keterbatasan akses pendampingan menyebabkan banyak UMKM gagal bertahan. Program pengabdian ini bertujuan meningkatkan kapasitas manajemen SDM dan keuangan digital melalui pendampingan terstruktur. Metode yang digunakan meliputi asesmen awal, pelatihan partisipatif, pendampingan intensif, dan evaluasi akhir. Peserta berjumlah 20 pelaku UMKM berbasis teknologi di Kabupaten Sumbawa. Hasil menunjukkan peningkatan pemahaman manajemen SDM dari skor rata-rata 45 menjadi 78, dan penggunaan aplikasi keuangan digital dari 30 menjadi 85. Program ini berkontribusi pada penguatan kapasitas UMKM teknologi secara berkelanjutan
Co-Authors Amin Budiastuti Cakranegara, Pandu Adi Eko Sutrisno Ismawati Nining Sudiyarti Rosydah Rahman Tienni Mariana Simanjorang Wahyu Haryadi