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All Journal Jurnal Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Eko Sutrisno
Universitas Samawa
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pendampingan Manajemen SDM dan Keuangan Digital bagi Pelaku UMKM Berbasis Teknologi: Pengabdian Kurniawansyah; Wahyu Haryadi; Nining Sudiyarti; Rosydah Rahman; Eko Sutrisno
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6484

Abstract

UMKM berbasis teknologi menghadapi tantangan signifikan dalam pengelolaan sumber daya manusia (SDM) dan keuangan digital. Permasalahan utama yang dihadapi UMKM meliputi rendahnya pemahaman terkait manajemen SDM, pengelolaan keuangan yang masih sederhana, serta minimnya pemanfaatan aplikasi digital dalam operasional usaha.Rendahnya literasi digital dan keterbatasan akses pendampingan menyebabkan banyak UMKM gagal bertahan. Program pengabdian ini bertujuan meningkatkan kapasitas manajemen SDM dan keuangan digital melalui pendampingan terstruktur. Metode yang digunakan meliputi asesmen awal, pelatihan partisipatif, pendampingan intensif, dan evaluasi akhir. Peserta berjumlah 20 pelaku UMKM berbasis teknologi di Kabupaten Sumbawa. Hasil menunjukkan peningkatan pemahaman manajemen SDM dari skor rata-rata 45 menjadi 78, dan penggunaan aplikasi keuangan digital dari 30 menjadi 85. Program ini berkontribusi pada penguatan kapasitas UMKM teknologi secara berkelanjutan
ANALISIS STRATEGI PEMASARAN PRODUK TABUNGAN EMAS PADA PT. PEGADAIAN (PERSERO) CABANG SUMBAWA BESAR Jihan Faradila; K Kurniawansyah; Eko Sutrisno
Jurnal Ekonomi & Bisnis Vol. 13 No. 3 (2025): Jurnal Ekonomi & Bisnis
Publisher : Pusat Riset dan Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58406/jeb.v13i3.2219

Abstract

This study aims to know the Marketing Strategy of Gold Savings Products at PT Pegadaian (Persero) Sumbawa Branch. The type of this study was descriptive study with qualitative approach. The sources of data in this study were primary and secondary data. The type of data used in this study was qualitative data in the form of explanations from research informants regarding the strengths, weaknesses, opportunities and threats in the marketing environment of gold savings products at PT. Pegadaian (Persero) Sumbawa Branch. The numbers of informants in this study were 4 informants consisted of 1 key informant and 3 main informants. The tools used to collect data were observation, interviews, and documentation. The technique of analysis data in this study was SWOT analysis. Based on the results of the internal and external marketing environmental of gold savings products at PT. Pegadaian (Persero) Sumbawa Branch using SWOT analysis, it was determined that the marketing strategy for gold savings products at PT. Pegadaian (Persero) Sumbawa Branch was by Introducing the Potential of Price Increases in long time. Develop hybrid products that combine gold elements with investment instruments that can be freely traded. Reduce administration cost and storage by increasing operational efficiency. Offer physical gold products in the form of smaller coins or mini-bars.
Co-Authors Jihan Faradila K Kurniawansyah Kurniawansyah Nining Sudiyarti Rosydah Rahman Wahyu Haryadi