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All Journal EKONOMIS : Journal of Economics and Business Bandung Conference Series: Public Relations
Deden Gunawan
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Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Disiplin Kerja dan Etos Kerja terhadap Kinerja Pegawai pada Badan Kesatuan Bangsa dan Politik Kota Bandung Mahfud Khoiri; Deden Gunawan; Mira Veranita; Wilma Zuarko Adji
Ekonomis: Journal of Economics and Business Vol 6, No 2 (2022): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v6i2.555

Abstract

The purpose of this study was to prove the effect of work discipline and work ethic on employee performance at the Bandung City Political and National Unity Agency. The National Unity and Political Body of Bandung City has the main task of carrying out supporting functions related to government affairs in the field of national unity and politics. The approach in this study uses quantitative methods in the form of associative (causal). The sample used is all employees, totaling 47 respondents with a non-probability sampling technique, namely a saturated sample, where the entire population is sampled. The data obtained by the researcher used a questionnaire which was distributed to all employees. The data analysis used by the researcher is inferential statistics (parametric) with data feasibility tests including validity and reliability tests, prerequisite tests or basic assumptions of regression, namely residual normality, multicollinearity, heteroscedasticity. Meanwhile, for the hypothesis test, F test, t test, correlation analysis, coefficient of determination analysis, and multiple regression equations were carried out. In this study, it was shown that the work discipline variable had a positive effect on performance with a value of 5.766 and a significant value less than 0.05. The work ethic variable shows a positive effect on performance as indicated by a value of 7.166 and a significant value less than 0.05. The variables of work ethic and work discipline both have a positive influence on employee performance with a value of 25.212 and a significant value of 0.000 <0.05.
Analisis Program Z-Talks sebagai Program Unggulan Jabar Bergerak Zillenial Deden Gunawan; Maya Amalia Oesman Palapah
Bandung Conference Series: Public Relations Vol. 4 No. 2 (2024): Bandung Conference Series: Public Relations
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcspr.v4i2.12852

Abstract

Abstract. Non-governmental organizations are located in a competitive session due to the rapid growth and development, both in terms of number and diversity of roles. Jabar Bergerak Zillenial is one of the NGOs that accommodates young people in West Java to collaborate in various actions in the fields of humanity and education. MPR strategies can contribute to organizational goals and image building. Based on this, the researcher intends to find out the implementation of marketing public relations strategies carried out by Jabar Bergerak Zillenial through the Z-talks program. This research uses a qualitative method with a case study approach, and data collection techniques are carried out by observation, interviews and documentation. The results of this study are MPR Strategy Planning carried out is to identify problems and opportunities, determine targets, limits and forms of strategy. The implementation process includes communication management, determining publication strategies, and ends with evaluation every three months. Abstrak. Non-govermental Organization terletak pada sesi kompetitif yang disebabkan adanya pertumbuhan dan perkembangan yang kian semakin pesat, baik dari sisi jumlah maupun keberagaman peran. Jabar Bergerak Zillenial merupakan salah satu NGO yang mewadahi anak muda Jawa Barat untuk berkolaborasi dalam berbagai aksi di bidang kemanusiaan dan Pendidikan. Strategi MPR dapat berkontribusi terhadap tujuan dan pembentukan citra organisasi. Berdasarkan hal tersebut peneliti bermaksud untuk mengetahui implementasi strategi marketing public relations yang dilakukan Jabar Bergerak Zillenial melalui program Z-talks. Penelitian ini menggunakan metode kualitatif dengan pendekatan studi kasus, serta teknik pengumpulan data yang dilakukan dengan observasi, wawancara dan dokumentasi. Hasil penelitian ini adalah Perencanaan Strategi MPR yang dilakukan adalah mengidentifikasi masalah dan peluang, menentukan target, batasan serta bentuk strategi. Proses Pelaksanaan meliputi pengelolaan komunikasi, menentukan strategi publikasi, serta diakhiri dengan Pengevaluasian setiap tiga bulan sekali.
Co-Authors Mahfud Khoiri Maya Amalia Oesman Palapah Veranita, Mira Wilma Zuarko Adji