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All Journal Jurnal Mirai Management YUME : Journal of Management JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi
Sulerski Monoarfa
Universitas Ichsan Gorontalo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi

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PENGARUH STRATEGI PENETAPAN HARGA, KUALITAS PRODUK DAN PELAYANAN TERHADAP PENINGKATAN PENJUALAN PADA APOTEK KIMIA FARMA DI MARISA KABUPATEN POHUWATO Sulaiman; Sulerski Monoarfa
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 2 (2023): Juni 2023
Publisher : Melati Institute

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Abstract

The research objectives were: Analyzing the effect of pricing strategies, products and services both partially and simultaneously on increasing sales at the Kimia Farma Pharmacy in Marisa, Pohuwato Regency. Data analysis methods to solve problems are used multiple regression analysis, correlation and significance tests. The results of hypothesis testing both partially and simultaneously in research at the Kimia Farma Pharmacy in Marisa, Pohuwato Regency, the results obtained are: a) The selling price setting strategy has a partially positive and significant effect on increasing sales at the Kimia Farma Pharmacy in Marisa, Pohuwato Regency. b) Product quality has a partially positive and insignificant effect on increasing sales at the Kimia Farma Pharmacy in Marisa, Pohuwato Regency. c) Service quality has a partially positive and insignificant effect on increasing sales at the Kimia Farma Pharmacy in Marisa, Pohuwato Regency. d) The selling price setting strategy, product quality and service quality simultaneously have a positive and significant effect on increasing sales at the Kimia Farma Pharmacy in Marisa, Pohuwato Regency. Thus the results of data analysis or discussion are in line with the research hypothesis.
Analisis Rasio Keuangan PT Sentra Food Indonesia Tbk. Pada Bursa Efek Indonesia Sulaiaman; Monoarfa, Sulerski
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 5 (2023): Desember 2023
Publisher : Melati Institute

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The title of scientific research is Analysis of the financial ratios of PT Sentra Food Indonesia Tbk. on the Indonesia Stock Exchange. The purpose of the study was to analyze both the liquidity, solvency, activity and profitability ratios of PT Sentra Food Indonesia Tbk. on the Indonesia Stock Exchange. The data analysis method used in this research is quantitative analysis method in the form or approach of financial ratios are current ratio, quick ratio, debt to total asset ratio, debt to equity ratio, total assets turnover, receivable turnover, inventory turnover, economic profitability and own capital profitability. Based on the results of the analysis of the financial ratios of PT Sentra Food Indonesia Tbk. on the Indonesia Stock Exchange, the discussion is that the liquidity ratio in terms of current ratio and quick ratio of PT Sentra Food Indonesia Tbk. over the past five years (217 - 2021) fluctuated in nature, the solvency ratio in terms of total debt ti total asset ratio and total debt to equity ratio of PT Sentra Food Indonesia Tbk. over the past five years (217 - 2021) the average ratio for each period was 279.02%. fluctuating in nature. The activity ratio in terms of total asset turnover, receivable turnover and inventory turnover of PT Sentra Food Indonesia Tbk. over the past five years (217 - 2021) tends to decrease. The profitability ratio in terms of economic profitability and equity ratio of PT Sentra Food Indonesia Tbk. over the past five years (217 - 2021) tends to decrease.
Pengaruh Promosi dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan D’zalsya Cosmetik Marisa Kabupaten Pohuwato Monoarfa , Sulerski; Sulaiman
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 5 (2023): Desember 2023
Publisher : Melati Institute

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This study aims to examine the effect of promotion and service quality on customer satisfaction of D'zalsya Cosmetik Marisa, Pohuwato Regency. Data collection techniques in this study through observation, interviews and questionnaires. This study uses (independent) variables consisting of Promotion (X1), Service Quality (X2) and the (dependent) variable is Customer Satisfaction (Y). The data was analyzed using multiple regression.The results of the study show multiple regression analysis, namely the formula Y = a + b1 x1 + b2 x2 (Y = 12,490 + 0.109 X1 + 0.67 X2). The T test results show that for the promotion variable X1 has a positive and insignificant effect on customer satisfaction, the service quality variable X2 has a positive and significant effect on customer satisfaction. The results of the F test show that the variables together (simultaneously) have a positive and significant effect on customer satisfaction of D'zalsya Cosmetik in Marisa District, Pohuwato Regency. The coefficient of determination (R2) shows that the contribution of 0.266 (26.6%) of purchase satisfaction is influenced by promotion and service quality while the remaining 0.73.4 (73.4%) is the contribution of other factors not examined in this study.
Pengaruh Promosi dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan D’zalsya Cosmetik Marisa Kabupaten Pohuwato Monoarfa , Sulerski; Sulaiman
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 5 (2023): Desember 2023
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of promotion and service quality on customer satisfaction of D'zalsya Cosmetik Marisa, Pohuwato Regency. Data collection techniques in this study through observation, interviews and questionnaires. This study uses (independent) variables consisting of Promotion (X1), Service Quality (X2) and the (dependent) variable is Customer Satisfaction (Y). The data was analyzed using multiple regression.The results of the study show multiple regression analysis, namely the formula Y = a + b1 x1 + b2 x2 (Y = 12,490 + 0.109 X1 + 0.67 X2). The T test results show that for the promotion variable X1 has a positive and insignificant effect on customer satisfaction, the service quality variable X2 has a positive and significant effect on customer satisfaction. The results of the F test show that the variables together (simultaneously) have a positive and significant effect on customer satisfaction of D'zalsya Cosmetik in Marisa District, Pohuwato Regency. The coefficient of determination (R2) shows that the contribution of 0.266 (26.6%) of purchase satisfaction is influenced by promotion and service quality while the remaining 0.73.4 (73.4%) is the contribution of other factors not examined in this study.
Co-Authors Ng Syamsiah. B Sulaiaman Sulaiman Sulaiman Sulaiman Sulaiman