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All Journal Jurnal Mirai Management YUME : Journal of Management JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi
Sulerski Monoarfa
Universitas Ichsan Gorontalo
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Diferensiasi Pelayanan, Harga Dan Produk Terhadap Peningkatan Penjualan Pada Toko Sinar F2 Di Marisa Kabupaten Pohuwato Sulaiman Sulaiman; Sulerski Monoarfa
YUME : Journal of Management Vol 5, No 3 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i3.3069

Abstract

Abstrak Tujuan penelitian ilmih adalah menganalsis pengaruh diferensiasi pelayanan, harga dan produk baik secara parsial maupun simultan terhadap peningkatan penjualan pada Toko Sinar F2 di Marisa Kabupaten Pohuwato. Metode analisis: Metode analisis data adalah; analisis regresi berganda, korelasi dan Uji Hipotesis.  Hasil analisis data penelitian adalah a) Diferensiasi pelayanan memiliki pengaruh positif sebesar 0,155 dan tidak signifikan secara parsial terhadap peningkatan penjualan pada Toko Sinar F2 di Marisa Kabupaten Pohuwato. b) Strategi penetapan harga jual memiliki pengaruh negatif 0,050 dan tidak signifikan secara parsial terhadap peningkatan penjualan pada Toko Sinar F2 di Marisa Kabupaten Pohuwato. c) Kualitas produk memiliki pengaruh positif sebesar 0,591 dan signifikan secara parsial terhadap peningkatan penjualan pada Toko Sinar F2 Di Marisa Kabupaten Pohuwato. d) Diferensiasi pelayanan, stratregi penetapan harga jual dan kualitas produk memiliki pengaruh positif sebesar 0,342 dan signifikan secara simultan terhadap peningkatan penjualan pada Toko Sinar F2 Di Marisa Kabupaten Pohuwato. Kata Kunci: Pelayanan, Harga, Produk, Penjualan
PENGARUH STRATEGI PENETAPAN HARGA, KUALITAS PRODUK DAN PELAYANAN TERHADAP PENINGKATAN PENJUALAN PADA APOTEK KIMIA FARMA DI MARISA KABUPATEN POHUWATO Sulaiman; Sulerski Monoarfa
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 2 (2023): Juni 2023
Publisher : Melati Institute

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Abstract

The research objectives were: Analyzing the effect of pricing strategies, products and services both partially and simultaneously on increasing sales at the Kimia Farma Pharmacy in Marisa, Pohuwato Regency. Data analysis methods to solve problems are used multiple regression analysis, correlation and significance tests. The results of hypothesis testing both partially and simultaneously in research at the Kimia Farma Pharmacy in Marisa, Pohuwato Regency, the results obtained are: a) The selling price setting strategy has a partially positive and significant effect on increasing sales at the Kimia Farma Pharmacy in Marisa, Pohuwato Regency. b) Product quality has a partially positive and insignificant effect on increasing sales at the Kimia Farma Pharmacy in Marisa, Pohuwato Regency. c) Service quality has a partially positive and insignificant effect on increasing sales at the Kimia Farma Pharmacy in Marisa, Pohuwato Regency. d) The selling price setting strategy, product quality and service quality simultaneously have a positive and significant effect on increasing sales at the Kimia Farma Pharmacy in Marisa, Pohuwato Regency. Thus the results of data analysis or discussion are in line with the research hypothesis.
Pengaruh Nilai Taksir Dan Pelayanan Gadai Emas terhadap Permintaan Kredit Cepat Aman Pada PT. Pegadaian Unit Marisa di Kabupaten Pohuwato Ng Syamsiah. B; Sulerski Monoarfa
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.5214

Abstract

Tujuan tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis Pengaruh nilai taksir dan pelayanan gadai emas terhadap permntaan Kredit Cepat Aman pada PT. Pegadaian Unit Marisa di Kabupaten Pohuwato. Dari hasil olahan data, dengan menggunakan SPSS-16 dapat diperoleh nilai thitung sebesar 2,583. artinya bahwa variabel nilai taksir (b1) berpengaruh positif dan signifikan terhadap permintaan Kredit Cepat Aman pada PT. Pegadaian Unit Marisa di Kabupaten Pohuwato. Sedangkan variabel pelayanan gadai emas (b2) berpengaruh positif secara parsial terhadap permintaan kredit cepat aman pada PT. Pegadaian Unit Marisa Kabupaten Pohuwato. F hitung sebesar 4,276 dengan probabilitas terjadinya kesalahan Fhitung lebih kecil dari taraf (α) kesalahan yang ditentukan 0,020 < 0,005. yang artinya variabel nilai taksir dan pelayanan gadai emas secara simultan berpengaruh positif dan signifikan terhadap permintaan kredit cepat aman pada PT. Pegadaian Unit Marisa Kabupaten Pohuwato. Kata kunci: Nilai Taksir, Pelayanan Gadai Emas, Permintaan Kredit Cepat Aman
Analisis Rasio Keuangan PT Sentra Food Indonesia Tbk. Pada Bursa Efek Indonesia Sulaiaman; Monoarfa, Sulerski
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 5 (2023): Desember 2023
Publisher : Melati Institute

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Abstract

The title of scientific research is Analysis of the financial ratios of PT Sentra Food Indonesia Tbk. on the Indonesia Stock Exchange. The purpose of the study was to analyze both the liquidity, solvency, activity and profitability ratios of PT Sentra Food Indonesia Tbk. on the Indonesia Stock Exchange. The data analysis method used in this research is quantitative analysis method in the form or approach of financial ratios are current ratio, quick ratio, debt to total asset ratio, debt to equity ratio, total assets turnover, receivable turnover, inventory turnover, economic profitability and own capital profitability. Based on the results of the analysis of the financial ratios of PT Sentra Food Indonesia Tbk. on the Indonesia Stock Exchange, the discussion is that the liquidity ratio in terms of current ratio and quick ratio of PT Sentra Food Indonesia Tbk. over the past five years (217 - 2021) fluctuated in nature, the solvency ratio in terms of total debt ti total asset ratio and total debt to equity ratio of PT Sentra Food Indonesia Tbk. over the past five years (217 - 2021) the average ratio for each period was 279.02%. fluctuating in nature. The activity ratio in terms of total asset turnover, receivable turnover and inventory turnover of PT Sentra Food Indonesia Tbk. over the past five years (217 - 2021) tends to decrease. The profitability ratio in terms of economic profitability and equity ratio of PT Sentra Food Indonesia Tbk. over the past five years (217 - 2021) tends to decrease.
Pengaruh Promosi dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan D’zalsya Cosmetik Marisa Kabupaten Pohuwato Monoarfa , Sulerski; Sulaiman
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 5 (2023): Desember 2023
Publisher : Melati Institute

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Abstract

This study aims to examine the effect of promotion and service quality on customer satisfaction of D'zalsya Cosmetik Marisa, Pohuwato Regency. Data collection techniques in this study through observation, interviews and questionnaires. This study uses (independent) variables consisting of Promotion (X1), Service Quality (X2) and the (dependent) variable is Customer Satisfaction (Y). The data was analyzed using multiple regression.The results of the study show multiple regression analysis, namely the formula Y = a + b1 x1 + b2 x2 (Y = 12,490 + 0.109 X1 + 0.67 X2). The T test results show that for the promotion variable X1 has a positive and insignificant effect on customer satisfaction, the service quality variable X2 has a positive and significant effect on customer satisfaction. The results of the F test show that the variables together (simultaneously) have a positive and significant effect on customer satisfaction of D'zalsya Cosmetik in Marisa District, Pohuwato Regency. The coefficient of determination (R2) shows that the contribution of 0.266 (26.6%) of purchase satisfaction is influenced by promotion and service quality while the remaining 0.73.4 (73.4%) is the contribution of other factors not examined in this study.
Pengaruh Promosi dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan D’zalsya Cosmetik Marisa Kabupaten Pohuwato Monoarfa , Sulerski; Sulaiman
JISMA: Jurnal Ilmu Sosial, Manajemen, dan Akuntansi Vol 2 No 5 (2023): Desember 2023
Publisher : Melati Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of promotion and service quality on customer satisfaction of D'zalsya Cosmetik Marisa, Pohuwato Regency. Data collection techniques in this study through observation, interviews and questionnaires. This study uses (independent) variables consisting of Promotion (X1), Service Quality (X2) and the (dependent) variable is Customer Satisfaction (Y). The data was analyzed using multiple regression.The results of the study show multiple regression analysis, namely the formula Y = a + b1 x1 + b2 x2 (Y = 12,490 + 0.109 X1 + 0.67 X2). The T test results show that for the promotion variable X1 has a positive and insignificant effect on customer satisfaction, the service quality variable X2 has a positive and significant effect on customer satisfaction. The results of the F test show that the variables together (simultaneously) have a positive and significant effect on customer satisfaction of D'zalsya Cosmetik in Marisa District, Pohuwato Regency. The coefficient of determination (R2) shows that the contribution of 0.266 (26.6%) of purchase satisfaction is influenced by promotion and service quality while the remaining 0.73.4 (73.4%) is the contribution of other factors not examined in this study.
Co-Authors Ng Syamsiah. B Sulaiaman Sulaiman Sulaiman Sulaiman Sulaiman