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All Journal BILANCIA Al-Mashrof: Islamic Banking and Finance Jurnal Pengabdian kepada Masyarakat Journal of Innovation Research and Knowledge JOURNAL OF ISLAMIC COMMUNITY AND DEVELOPMENT Bilancia : Jurnal Studi Ilmu Syariah dan Hukum Journal of Community Service: In Economic, Business, and Islamic Finance
Ahmad Haekal
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : BILANCIA

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PENGARUH CORPORATE SOCIAL RESPONSIBILITY TERHADAP CORPORATE IMAGE AND REPURCHASE INTENTION DI PT. BANK SYARIAH MANDIRI THAMRIN JAKARTA Ahmad Haekal
Bilancia: Jurnal Studi Ilmu Syariah dan Hukum Vol. 12 No. 1 (2018): BILANCIA
Publisher : Fakultas Syariah Institut Agama Islam Negeri Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/blc.v12i1.340

Abstract

This research aims the customers who use saving products use to examine great influence of CSR toward corporate image and repurchase intention at BSM, Thamrin, Jakarta. All of the data is analized using structural equation modelling (SEM) supported by Lisrel version 8.72. Result from 135 respondents shows that CSR program able to strengthen and increase positive image for company. The activities CSR is capable to increase the repurchase intention for BSM product. Interestingly, the result shows that variable of CSR take significant effect to repurchase intention in Bank Syariah Mandiri (BSM), while variable corporate image doesn’t have a significant effect to repurchase intention and has not been able to increase the repurchase intention.
Co-Authors Abdul Jalil Basalamah, Rizqah Besse Astirah Ramda Desttiani Dewi Salmita Ermawati Ermawati Fatimawali . Fatma Felicitas Sri Marniati Irhamsah, Irhamsah Khusnul Khatimah M Jen Ismail M. Saiful. H Moh. Mukhasyaf Muh. Imam Fur’qan Muhammad Alim Ihsan N. Syamsu Noval Noval Nurwanita Racmawati A. Rifai Salwa Siti Hajar Zal Sabila