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All Journal Media Bahasa, Sastra, dan Budaya Wahana Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Pengabdian Masyarakat Nusantara Sewagati: Jurnal Pengabdian Masyarakat Indonesia
Valianty Sariswara
Universitas Pakuan
Religion Arts Humanities Education Health Professions Languange, Linguistic, Communication & Media Social Sciences Other

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 1 
STRATEGI REBRANDING MELALUI MARKETING PUBLIC RELATION PADA RADIO MUSIK GEN 98,7 FM Valianty Sariswara
Media Bahasa, Sastra, dan Budaya Wahana Vol 28, No 2 (2022): Volume 28 Nomor 2 Tahun 2022
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/wahana.v28i2.6440

Abstract

This research elaborates the rebranding strategy of Gen 98.7 fm through MPR in relation to the decline of Gen listeners in 2016. If no action was taken, it is feared that their decline of listeners will affect the brand. Wanting to strengthen the Gen FM as a radio station that supports local music and provides content that is pooled locally. This research illustrates how the rebranding process of Gen fm suara musik terkini into gen fm generasi suara musik Indonesia, accomplished in perspective to Marketing Public Relation. To achieve that goal, GEN FM used strategy rebranding through Marketing Public Relation as tools. The research approach used was a qualitative approach to acquire descriptive written and oral data thus resulting in a deep explanation about rebranding through Marketing Public Relation. The research results show that the rebranding strategy of Gen 98.7 fm GSMI was a success at a programming level and resulted in a high engagement in terms of target market.
Peningkatan Ketrampilan Siswa SMK Kosgoro Kota Bogor dalam Mengisi Suara (Voice Over) Konten Video Kreatif Annory Langga’o; Valianty Sariswara
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i4.382

Abstract

Vocational high schools (SMK) are schools that provide basic or provision for students to have skills after graduating according to their field of interest. Because every time a student registers for a vocational school, the first time they immediately choose the major they are interested in. This service was carried out by Pakuan University in collaboration with Kosgoro Vocational School, Bogor City as a partner. Which was held for 3 days from 16, 17 and 18 October 2023. The aim of this competition was to improve the skills of Kosgoro Vocational School students in Bogor City in improving voice acting (voice 0ver) as well as having camera engineering skills to support creative video making. We can see indicators of the success of this service in the number of participants who took part in the service, feedback from questionnaires from participants who took part and discussions with partners with the service team in subsequent activities.
Pemanfaat Video Edukasi “Video Petunjuk Jalan SMK Negeri 1 Ciomas” pada warga Bogor Annory Langga’o; Valianty Sariswara
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 1 (2025): Maret: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i1.3152

Abstract

Bogor Regency is located in West Java, has 40 sub-districts covering 416 villages and 19 urban villages. One of the sub-districts in Bogor Regency is Ciomas District. Ciomas is 3 km from the zero point of Bogor which is located in front of City Hall, making Ciomas the only sub-district that is most strategic and closest to the city center compared to other sub-districts. One of the Vocational High Schools (SMK) located in Ciomas is SMK Negeri 1 Ciomas. SMK Negeri 1 Ciomas is the only superior school in the area with the status of a public school. One of the problems in this sub-district is traffic jams due to the large number of public transportation (angkot) and Ciomas itself is the smallest and most densely populated sub-district in Bogor Regency. This study aims to test the effectiveness of media in providing location reference directions to residents of Bogor Regency and Bogor City. The study used a quantitative approach with a pre-test and post-test method, with the media used in the form of video. The research produced a video instrument titled "Video of Directions to SMK Negeri 1 Ciomas." The results showed a change in respondents' attitudes after watching the video
Analisis Hubungan Konten Media Sosial @tabu.id pada Persepsi Seksual Aman Generasi z di Wilayah Jabodetabek Valianty Sariswara; Pelangi Deana Putri; Muhammad Reza
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 9, No 1 (2025): Volume 9 Nomor 1 Tahun 2025
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v9i1.11914

Abstract

Era teknologi digital menyorong generasi Z menelusuri informasi melalui media sosial secara bebas dan terbuka, menciptakan pengguna dapat mengakses beragam konten isu yang tidak dapat dibatasi. Konten yang kencang didengar adalah terkait adanya isu seksualitas, Instagram sebagai akun media sosial yang digemari generasi Z mengakibatkan berbagai konsumsi isu bebas di sajikan. Hadirnya akun @Tabu.id sebagai salah satu akun media sosial Instagram yang memberikan wadah edukasi seksual aman dan reproduksi. Penelitian ini bertujuan untuk menganalisis bagaimana hubungan konten media sosial Instagram @Tabu.id pada persepsi seksual aman generasi Z di Jabodetabek. Metode penelitian kuantitatif dipilih sebagai fondasi penelitian ini, menggunakan teknik analisis data dengan uji korelasi dengan bantuan program SPSS. Hasil memaparkan adanya hubungan yang sangat signifikan terkait indikator konten media sosial (X) terhadap persepsi seksual aman generasi Z (Y) dengan korelasi indikator tertinggi didapati oleh indikator fungsi (X3) serta peran (X4) pada persepsi afektif (Y2) serta konatif (Y3) dengan nilai sebesar 0,927. Sehingga konten media sosial pada akun @Tabun.id bukan hanya memberikan informasi melainkan dapat membentuk persepsi emosional kecenderungan terhadap perilaku generasi Z dalam mengkonsumsi isu pendidikan seksual aman.
DISEQLUIBRIUM PENGGUNAAN MEDIA PADA KONTEKS PENCARIAN INFORMASI ANTARA GENERASI X DAN Z Feri Ferdinan Alamsyah; Muhammad Reza; Valianty Sariswara
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 7, No 2 (2023): Vol 7, No 2 (2023)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v7i2.9355

Abstract

Digitalisasi mampu mengantarkan masyarakat pada beragam peningkatan efisiensi dankenyaman, mampu merubah gaya hidup masyarakat di keseharian, baik dalam konteks pekerjaan, sosialisasi ataupun komunikasi. Kemewahan yang disuguhkan oleh perkembangan teknologi juga mengantarkan masyarakat pada ruang kesenjangan digital. Salah satu kesenjangan digital yang menjadi perhatian serius saat ini adalah kesenjangan antara generasi x dan z dalam pencarian informasi gaya hidup generasi X dan Z yang ada di Jabodetabek. Artikel ini bertujuan untuk mengejawantahkan tingkat kesenjangan dari pencarian akses informasi pada generasi x dan generasi z terkait gaya hidup di wilayah jabodetabek. Metode yang digunakan melalui tradisi kuantitatif dengan analisis deskriptif yang akan menghasilkan luaran yang memuat tingkat pencarian dan kebutuhan informasi gaya hidup pada generasi x dan z. Penggunaan media pada generasi X dan generasi Y memiliki gap atau ketimpangan yang minim dalam konteks pencarian informasi. Perbedaan antara keduanya ada pada hal-hal yang lebih substantif, generasi X cenderung lebih hati-hati dalam memercayai sumber informasi, khususnya dalam memilih media informasi, memastikan kebenaran informasi, memastikan tingkat kredibilitas media informasi.
Co-Authors alamsyah, Feri ferdinan Annory Langga’o Muhammad Reza Muhammad Reza Pelangi Deana Putri