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All Journal JURNAL KOMUNIKATIO Media Bahasa, Sastra, dan Budaya Wahana Jurnal Penelitian Sosial Ilmu Komunikasi Jurnal Pengabdian Masyarakat Nusantara Sewagati: Jurnal Pengabdian Masyarakat Indonesia Jurnal Cendekia Ilmiah JHSS (Journal of Humanities and Social Studies) Jurnal Penelitian Sosial Ilmu Komunikasi Loka Bhakti: Jurnal Pengabdian Ilmu Sosial dan Ilmu Budaya
Valianty Sariswara
Universitas Pakuan
Religion Arts Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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STRATEGI REBRANDING MELALUI MARKETING PUBLIC RELATION PADA RADIO MUSIK GEN 98,7 FM Valianty Sariswara
Media Bahasa, Sastra, dan Budaya Wahana Vol 28, No 2 (2022): Volume 28 Nomor 2 Tahun 2022
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/wahana.v28i2.6440

Abstract

This research elaborates the rebranding strategy of Gen 98.7 fm through MPR in relation to the decline of Gen listeners in 2016. If no action was taken, it is feared that their decline of listeners will affect the brand. Wanting to strengthen the Gen FM as a radio station that supports local music and provides content that is pooled locally. This research illustrates how the rebranding process of Gen fm suara musik terkini into gen fm generasi suara musik Indonesia, accomplished in perspective to Marketing Public Relation. To achieve that goal, GEN FM used strategy rebranding through Marketing Public Relation as tools. The research approach used was a qualitative approach to acquire descriptive written and oral data thus resulting in a deep explanation about rebranding through Marketing Public Relation. The research results show that the rebranding strategy of Gen 98.7 fm GSMI was a success at a programming level and resulted in a high engagement in terms of target market.
Peningkatan Ketrampilan Siswa SMK Kosgoro Kota Bogor dalam Mengisi Suara (Voice Over) Konten Video Kreatif Annory Langga’o; Valianty Sariswara
Jurnal Pengabdian Masyarakat Nusantara Vol. 5 No. 4 (2023): Desember : Jurnal Pengabdian Masyarakat Nusantara
Publisher : Universitas Muhammadiyah Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57214/pengabmas.v5i4.382

Abstract

Vocational high schools (SMK) are schools that provide basic or provision for students to have skills after graduating according to their field of interest. Because every time a student registers for a vocational school, the first time they immediately choose the major they are interested in. This service was carried out by Pakuan University in collaboration with Kosgoro Vocational School, Bogor City as a partner. Which was held for 3 days from 16, 17 and 18 October 2023. The aim of this competition was to improve the skills of Kosgoro Vocational School students in Bogor City in improving voice acting (voice 0ver) as well as having camera engineering skills to support creative video making. We can see indicators of the success of this service in the number of participants who took part in the service, feedback from questionnaires from participants who took part and discussions with partners with the service team in subsequent activities.
Pemanfaat Video Edukasi “Video Petunjuk Jalan SMK Negeri 1 Ciomas” pada warga Bogor Annory Langga’o; Valianty Sariswara
SEWAGATI: Jurnal Pengabdian Masyarakat Indonesia Vol. 4 No. 1 (2025): Maret: Jurnal Pengabdian Masyarakat Indonesia
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/sewagati.v4i1.3152

Abstract

Bogor Regency is located in West Java, has 40 sub-districts covering 416 villages and 19 urban villages. One of the sub-districts in Bogor Regency is Ciomas District. Ciomas is 3 km from the zero point of Bogor which is located in front of City Hall, making Ciomas the only sub-district that is most strategic and closest to the city center compared to other sub-districts. One of the Vocational High Schools (SMK) located in Ciomas is SMK Negeri 1 Ciomas. SMK Negeri 1 Ciomas is the only superior school in the area with the status of a public school. One of the problems in this sub-district is traffic jams due to the large number of public transportation (angkot) and Ciomas itself is the smallest and most densely populated sub-district in Bogor Regency. This study aims to test the effectiveness of media in providing location reference directions to residents of Bogor Regency and Bogor City. The study used a quantitative approach with a pre-test and post-test method, with the media used in the form of video. The research produced a video instrument titled "Video of Directions to SMK Negeri 1 Ciomas." The results showed a change in respondents' attitudes after watching the video
Komunikasi Mitigasi Bencana Pada Peserta Didik Sekolah Dasar Siregar, Mariana Rista Ananda; Sariswara, Valianty; Nuraisyiah, Siti Fathonah
JURNAL KOMUNIKATIO Vol. 11 No. 2 (2025): Jurnal Komunikatio
Publisher : Universitas Djuanda Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jk.v11i2.19406

Abstract

This study aims to analyze the disaster mitigation communication steps implemented by the Citeko Meteorological Station of BMKG through the "BMKG Goes To School" program targeted at elementary school students in disaster-prone areas. The research employed a qualitative case study approach, with data collected through in-depth interviews, participant observations, and document analysis, and processed using the atlas.ti version 9 software. The findings reveal that the implementation of disaster communication follows five key strategic steps: (1) Situational awareness is achieved by utilizing local disaster risk maps and weather forecasts; (2) Customer focus is applied by tailoring messages to children's cognitive levels using simple language, visuals, animations, and thematic songs; (3) Leadership commitment is shown through the active involvement of the station head in both planning and implementation; (4) Inclusion of communication in planning and operations is reflected in the assignment of a trained team and the execution of earthquake simulation drills; and (5) Media partnership has limited impact due to the primary audience’s low access to digital media. The study recommends incorporating training for teachers and establishing a structured evaluation framework to enhance the program's communication effectiveness.
Unraveling the Effects of Lax Enforcement of Sexual Harassment Policy at Islamic Boarding Schools in West Java, Indonesia Firdaus, Dwi Rini Sovia; Aminuddin, Ahsani Taqwim; Alamsyah, Feri Ferdinan; Sariswara, Valianty; Soleha, Nadia Ismi
JHSS (JOURNAL OF HUMANITIES AND SOCIAL STUDIES) Vol. 9 No. 1 (2025): JHSS (Journal of Humanities and Social Studies)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jhss.v9i1.22

Abstract

This study investigates the effects of lax enforcement of sexual harassment policies in Islamic boarding schools (pesantren). It analyzes how inadequate disciplinary measures impact victims, the educational environment, and community perceptions. Through a mixed method, including surveys, in-depth interviews, and field observations, this study aims to shed light on the urgency for robust policies and effective enforcement to ensure the safety and well-being of students. This paper explores how pesantren in West Java, Indonesia, actively challenge stereotypes linking religious institutions to sexual harassment. Often mischaracterized as patriarchal and resistant to addressing social issues, pesantren refute these perceptions by fostering environments rooted in Islamic values of dignity, respect, and ethical conduct. Pesantrens shape society's moral, ethical, and spiritual values. However, cases of sexual harassment and weak enforcement of related policies have raised serious concerns about the integrity of these institutions. This study examines the social, psychological, and institutional impacts of inadequate disciplinary measures on victims, perpetrators, and the pesantren community. The findings reveal how lenient sanctions perpetuate a culture of impunity, erode trust, and undermine the moral authority of pesantrens, calling for immediate reforms aligned with Islamic and human rights principles.
Strategi Komunikasi Paud Nailatul Muna Dalam Membangun Brand Awareness Salsabila, Salsabila; Sariswara, Valianty; Reza, Muhammad
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 1: Desember 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i1.12056

Abstract

Penelitian ini bertujuan untuk menganalisis strategi komunikasi dalam membangun brand awareness, dengan studi kasus di PAUD Nailatul Muna, Kabupaten Bogor. Pendekatan penelitian yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara mendalam, dan dokumentasi. Teori utama yang digunakan adalah Two-Way Symmetrical Communication dari James E. Grunig, yang menekankan pentingnya komunikasi dua arah yang seimbang antara lembaga dan publiknya. Hasil penelitian menunjukkan bahwa meskipun PAUD Nailatul Muna memiliki keterbatasan sumber daya manusia dan teknologi, mereka mampu membangun citra positif melalui pendekatan komunikasi yang partisipatif dan relasional. Strategi komunikasi informal yang dijalankan oleh guru dan pengelola terbukti efektif dalam meningkatkan kepercayaan orang tua dan memperkuat keterikatan emosional antara sekolah dan masyarakat. Namun, tantangan seperti rendahnya partisipasi sebagian orang tua serta belum adanya tim humas profesional masih menjadi hambatan dalam optimalisasi strategi komunikasi jangka panjang. Penelitian ini juga menekankan pentingnya dokumentasi visual dan komunikasi digital yang konsisten sebagai bagian dari penguatan brand awareness pada lembaga pendidikan dasar. Kata Kunci: strategi humas; komunikasi dua arah; brand awareness; pendidikan anak usia dini; komunikasi partisipatif.
Analisis Hubungan Konten Media Sosial @tabu.id pada Persepsi Seksual Aman Generasi z di Wilayah Jabodetabek Valianty Sariswara; Pelangi Deana Putri; Muhammad Reza
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 9, No 1 (2025): Volume 9 Nomor 1 Tahun 2025
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v9i1.11914

Abstract

Era teknologi digital menyorong generasi Z menelusuri informasi melalui media sosial secara bebas dan terbuka, menciptakan pengguna dapat mengakses beragam konten isu yang tidak dapat dibatasi. Konten yang kencang didengar adalah terkait adanya isu seksualitas, Instagram sebagai akun media sosial yang digemari generasi Z mengakibatkan berbagai konsumsi isu bebas di sajikan. Hadirnya akun @Tabu.id sebagai salah satu akun media sosial Instagram yang memberikan wadah edukasi seksual aman dan reproduksi. Penelitian ini bertujuan untuk menganalisis bagaimana hubungan konten media sosial Instagram @Tabu.id pada persepsi seksual aman generasi Z di Jabodetabek. Metode penelitian kuantitatif dipilih sebagai fondasi penelitian ini, menggunakan teknik analisis data dengan uji korelasi dengan bantuan program SPSS. Hasil memaparkan adanya hubungan yang sangat signifikan terkait indikator konten media sosial (X) terhadap persepsi seksual aman generasi Z (Y) dengan korelasi indikator tertinggi didapati oleh indikator fungsi (X3) serta peran (X4) pada persepsi afektif (Y2) serta konatif (Y3) dengan nilai sebesar 0,927. Sehingga konten media sosial pada akun @Tabun.id bukan hanya memberikan informasi melainkan dapat membentuk persepsi emosional kecenderungan terhadap perilaku generasi Z dalam mengkonsumsi isu pendidikan seksual aman.
DISEQLUIBRIUM PENGGUNAAN MEDIA PADA KONTEKS PENCARIAN INFORMASI ANTARA GENERASI X DAN Z Feri Ferdinan Alamsyah; Muhammad Reza; Valianty Sariswara
Jurnal Penelitian Sosial Ilmu Komunikasi Vol 7, No 2 (2023): Vol 7, No 2 (2023)
Publisher : UNIVERSITAS PAKUAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v7i2.9355

Abstract

Digitalisasi mampu mengantarkan masyarakat pada beragam peningkatan efisiensi dankenyaman, mampu merubah gaya hidup masyarakat di keseharian, baik dalam konteks pekerjaan, sosialisasi ataupun komunikasi. Kemewahan yang disuguhkan oleh perkembangan teknologi juga mengantarkan masyarakat pada ruang kesenjangan digital. Salah satu kesenjangan digital yang menjadi perhatian serius saat ini adalah kesenjangan antara generasi x dan z dalam pencarian informasi gaya hidup generasi X dan Z yang ada di Jabodetabek. Artikel ini bertujuan untuk mengejawantahkan tingkat kesenjangan dari pencarian akses informasi pada generasi x dan generasi z terkait gaya hidup di wilayah jabodetabek. Metode yang digunakan melalui tradisi kuantitatif dengan analisis deskriptif yang akan menghasilkan luaran yang memuat tingkat pencarian dan kebutuhan informasi gaya hidup pada generasi x dan z. Penggunaan media pada generasi X dan generasi Y memiliki gap atau ketimpangan yang minim dalam konteks pencarian informasi. Perbedaan antara keduanya ada pada hal-hal yang lebih substantif, generasi X cenderung lebih hati-hati dalam memercayai sumber informasi, khususnya dalam memilih media informasi, memastikan kebenaran informasi, memastikan tingkat kredibilitas media informasi.
Kesiapsiagaan Generasi Z sebagai Digital Native dalam Arus Informasi Kebencanaan Feri Ferdinan Alamsyah; Rina Muthia Harahap; Valianty Sariswara; Enjang Pera Irawan; Viena Rizka Aryanto
Jurnal Penelitian Sosial Ilmu Komunikasi Vol. 10 No. 1 (2026): Volume 10 No 1 Tahun 2026
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jpsik.v10i1.71

Abstract

Indonesia, as a disaster-prone country, requires effective disaster communication strategies, particularly for Generation Z as digital natives who heavily rely on digital media to access information. This study aims to analyze the use of disaster-related information from media and its implications for information literacy and disaster preparedness among Generation Z. This research employs a quantitative approach using a survey method through an online questionnaire distributed to respondents aged 19–24 years. The sampling technique used is purposive sampling, focusing on individuals who actively use digital media. The collected data were analyzed using descriptive statistics to identify patterns of media usage, levels of trust in information, and the preparedness of respondents in facing disasters. The results indicate that approximately 76% of respondents access disaster information primarily through social media, followed by mass media and official government sources. The level of trust in information is relatively high, 74% of respondents trusting information from credible sources. In addition, 70 percent of respondents perceive spatial-based information, such as risk maps and real-time notifications, as easier to understand compared to textual information. However, practical preparedness remains relatively low, with few respondents having evacuation plans and limited participation in disaster simulation exercises. These findings reveal a gap between access to information and actual preparedness. This study highlights that the effectiveness of disaster communication depends not only on media platforms but also on message delivery strategies that are educational, practical, and action-oriented.
Peningkatan Keterampilan Siswa SMKN 1 Ciomas Kabupaten Bogor Dalam Pengambilan Video Kreatif Menggunakan Drone Valianty Sariswara; Annory Langga’o
Loka Bhakti : Jurnal Pengabdian Ilmu Sosial dan Ilmu Budaya Vol 1 No 1 (2025): Loka Bhakti (Jurnal Pengabdian Ilmu Sosial dan Ilmu Budaya)
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk meningkatkan keterampilan siswa SMKN 1 Ciomas Kabupaten Bogor dalam pengambilan video kreatif menggunakan drone. Dalam era digital saat ini, penggunaan teknologi drone semakin populer, terutama dalam bidang pendidikan dan media. Oleh karena itu, penting bagi siswa untuk menguasai keterampilan ini agar dapat bersaing di dunia kerja yang semakin kompetitif. Kegiatan pengabdian masyarakat ini melibatkan pelatihan langsung bagi siswa, di mana mereka diajarkan teknik dasar pengoperasian drone, pengambilan gambar, serta editing video. Metode yang digunakan dalam pelatihan ini adalah pendekatan praktis, di mana siswa diberikan kesempatan untuk langsung berlatih menggunakan drone di lapangan. Selain itu, materi pelatihan juga mencakup aspek keamanan dan etika dalam penggunaan drone. Dari hasil kuesioner yang diberikan kepada siswa peserta pembekalan sebagai bentuk pre-test dan post-test, hasil dari kegiatan ini menunjukkan peningkatan signifikan dalam keterampilan siswa terkait pengambilan video. Siswa merasa tidak hanya mampu mengoperasikan drone dengan baik, tetapi juga merasa telah mampu menunjukkan kreativitas dalam menghasilkan konten video yang menarik. Kegiatan ini diharapkan dapat memberikan dampak positif bagi siswa, baik dalam aspek akademis maupun dalam persiapan mereka memasuki dunia kerja. Dengan demikian, pengabdian masyarakat ini tidak hanya berfokus pada peningkatan keterampilan teknis, tetapi juga membekali siswa dengan pengetahuan yang diperlukan untuk memanfaatkan teknologi modern secara efektif dan bertanggung jawab. Kegiatan ini diharapkan dapat menjadi model bagi sekolah-sekolah lain dalam mengimplementasikan pelatihan serupa di masa depan.
Co-Authors Ahsani Taqwim Aminuddin alamsyah, Feri ferdinan Annory Langga’o Enjang Pera Irawan Mariana R.A. Siregar Muhammad Reza Muhammad Reza Muhammad Reza Nuraisyiah, Siti Fathonah Pelangi Deana Putri Rina Muthia Harahap Salsabila, Salsabila Soleha, Nadia Ismi Viena Rizka Aryanto