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All Journal Diponegoro Journal of Management
Bimo Suryo Wicaksono
Departemen Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro
Decision Sciences, Operations Research & Management

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BEHAVIORAL REACTIONS PENGGUNA FACEBOOK PADA PERSONALIZED FACEBOOK ADS Taufiq Gunawan; I Made Bayu Dirgantara; Bimo Suryo Wicaksono
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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This study aims to determine the reaction of Facebook users when they see personalized ads on Facebook. Data obtained leads to characteristics of ads that are liked by the user. Qualitative methods combined with think aloud and observation techniques result in a deep understanding of what the users think when they see ads on Facebook, how they respond to those ads, and why they react in certain ways. Semi-structured interviews with open-ended questions were conducted with 12 subjects. The analysis technique is processed through data reduction and then conclusions are drawn by triangulation to produce valid results. The results are based on the model of the effects of perceived personalization which are the behavioral reactions (ad attitude, ad avoidance, ad credibility, and ad skepticism). Ads that are liked by the users have characteristics of relevance; interesting content; easy to understand context; arouse curiosity; and provide offers such as discounts or promos.
PENGARUH DIGITALISASI SISTEM PERUSAHAAN TERHADAP KINERJA KARYAWAN MELALUI KEPUASAN KERJA SEBAGAU VARIABEL INTERVENING (STUDI PADA PT. BANK NEGARA INDONESIA KANTOR WILAYAH SEMARANG) Mochammad Farrel Shidqi; Ismi Darmastuti; Bimo Suryo Wicaksono
Diponegoro Journal of Management Volume 12, Nomor 1, Tahun 2023
Publisher : Faculty of Economics and Business Diponegoro University

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ABSTRACT This study aims to determine and analyze how the effect of digitizing the company's system on job satisfaction, in addition, to whether the digitalization of the company's system influences employee performance, to find out whether job satisfaction has an influence on employee performance, and to find out whether job satisfaction mediates positively and significantly the effect digitalization of company systems on employee performance. The measuring instruments used in this study were closed questioner. This study uses a purposive sampling approach technique where this technique is a sampling technique. The result of this study is the digitization of the company's system has a positive and significant effect on job satisfaction. The digitization of the company's system has no direct effect on employee performance. Job satisfaction has a positive and significant effect on employee performance. Based on the Sobel test, job satisfaction mediating the digitization of the company's system on employee performance has a positive and significant effect. Digitalization of the company's system has a strong influence on employee performance through job satisfaction. Digitizing the company's system can be said to be good if it can help and facilitate the work of employees.
Co-Authors I Made Bayu Dirgantara Ismi Darmastuti Mochammad Farrel Shidqi Taufiq Gunawan