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All Journal Diponegoro Journal of Management DIJB (Diponegoro International Journal of Business) International Journal of Economics, Business and Accounting Research (IJEBAR) Enrichment : Journal of Management Indicators : Journal of Economic and Business Jurnal REP (Riset Ekonomi Pembangunan)
I Made Bayu Dirgantara
Departemen Manajemen Fakultas Ekonomika Dan Bisnis Universitas Diponegoro
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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The Effects of Logo Shape, Logo Color, Typography and Service Quality Towards Brand Image on PT. Gojek Indonesia Shafira Azzahira; I Made Bayu Dirgantara
Journal of Economics and Business Vol 3, No 2 (2021): November
Publisher : Ikatan Sarjana Ekonomi Indonesia Cabang Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47729/indicators.v3i2.101

Abstract

This research aims to explain the influences of logo shape, logo color, typography and service quality towards brand image on PT. Gojek Indonesia. There are four independent variables, those are logo shape. Logo color, typography and service quality that researcher wanted to know how much those variables influence on the image of Gojek as a dependent variable. This research used a non-probability sampling technique with a purposive sampling method. The population of the research as a media. The samples in this research were 115 respondents. This research examines the hypothesis by using Statistical Package for Social Sciences (SPSS). The results of this study indicate that typography and service quality have a positive and significant effect on brand image. Meanwhile, logo shape and logo color does not have a significant effect on brand image. Service quality as a dominant variables that influence the brand image.
The effects of brand equity, price, and brand proliferation on new product performance through product trial: evidence from FMCG industry in Indonesia Winson Sinurat; I Made Bayu Dirgantara
Diponegoro International Journal of Business Vol 4, No 1 (2021)
Publisher : Department of Management | Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/dijb.4.1.2021.58-68

Abstract

Business competition in fast-moving consumer goods (FMCG) products in Indonesia has increased due to industry growth in this sector. Companies must create new marketing strategies to maintain and gather a broader market share. The purpose of this study is to analyze the effects of brand equity, price, and brand proliferation on new product performance of FMCG products through product trial. This study uses quantitative analysis, which uses data analysis tools SPSS 26) to analyze the data with PROCESS macro analysis to analyze the mediator variables. This study showed that brand equity, product quality, and brand proliferation had a positive and significant effect on new product performance. The PROCESS analysis results also show mediating effects between brand equity, price, and brand proliferation on new product performance through product trial. These results also show that brand equity, price, and brand proliferation can predict new product performance in the FMCG industry in Indonesia.
STUDY OF SOCIAL CULTURAL ENVIRONMENTAL PHENOMENOLOGY ON CREDIT DECISION MAKING AT BANK CENTRAL ASIA TBK OFFICE REGION II SEMARANG Fransiska Intan Kumalasari; I Made Bayu Dirgantara
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 5, No 4 (2021): IJEBAR : Vol. 05, Issue 04, December 2021
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v5i4.4184

Abstract

The purpose of this study is to examine and analyze the influence given by reference groups that can have an impact on credit decision making of prospective debtors at BCA Kanwil II Semarang, examine and analyze the influence of family can have an impact on credit decisions of prospective debtors at BCA Kanwil II Semarang, examine and analyze the impact of proximity to bank officers on debtor credit decision making at BCA Kanwil II Semarang, examine and analyze the impact of advances in banking technology on debtor credit decision making at BCA Kanwil II Semarang. This type of qualitative research was chosen by researchers to get a better understanding of the influence of credit decision making at Bank BCA Regional Office II. This study will use a phenomenological approach. This approach is in accordance with the focus of the problem, questions and research objectives of this study. The subjects that will be used in this study are customers who have loans at Bank Central Asia, Tbk Regional Office II Semarang. ` Keywords: Group Reference, Family Influence, Closeness to Bank Officers, Impact of Technological Advances, Credit Decision Making
Customer Shopping Preferences Between Modern Retail Store and Traditional Retail Store in Palangkaraya City Eghar Lutfian Fahlutvy; I Made Bayu Dirgantara
Enrichment : Journal of Management Vol. 12 No. 1 (2021): November: Management Science
Publisher : Institute of Computer Science (IOCS)

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Abstract

This study aims to demonstrate the advantages of modern and traditional retailers available to Indonesian consumers especially in the city of Palangkaraya. The research method used is a qualitative method with a phenomenological approach. The reason researchers make phenomenological research more flexible is because they can know more about what factors can influence consumers in choosing retail stores. Data analysis in this study is a qualitative research. The focus of analysis is to elicit the tacit meanings people attach to their actions and responses in relation to a phenomenon. The results showed that the factors that influence consumer buying behavior are: (1) Location factors, (2) Merchandise factors, (3) Price factors, (4) Promotion factors,
PENGARUH PENGGUNAAN APLIKASIPEGADAIAN DIGITAL DAN KUALITAS PELAYANANTERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (STUDI PADA PT. PEGADAIAN (PERSERO) KANTOR WILAYAH SEMARANG) Muhammad Raihan Ilyas; I Made Bayu Dirgantara; Nana Varian Januardi
Diponegoro Journal of Management Volume 11, Nomor 4, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of the use of digital pawnshop applications and service quality on customer loyalty with consumer satisfaction as an intervening variable (study at PT. Pegadaian (Persero) Semarang Regional Office. The population in this study were all customers of PT. Pegadaian (Persero) Regional Office. Semarang who have downloaded the Digital Pegadaian Application are 282,526 people, while the sample in this study was 125 customers who were selected using the accidental random sampling technique with the Slovin formula.The analysis model used in this study was a multiple linear regression analysis model and the analysis technique used a significance test. partial test (t test) and path analysis test to test the intervening variables with the SPSS 25.00 program. The results of the hypothesis verification and discussion show that the use of digital pawnshop applications and service quality have a positive and significant effect on dap Customer Satisfaction. The use of digital pawnshop applications and service quality, and customer satisfaction have a positive and significant effect on customer loyalty. The role of satisfaction as an intervening variable is relatively weak in contributing to the influence of the use of digital pawnshop applications and service quality on customer loyalty.
ANALISIS PERVAL DAN CONSUMER EXPERIENCE TERHADAP MINAT PEMBELIAN PRODUK VIRTUAL DALAM APLIKASI FREEMIUM LINE WEBTOON DENGAN METODE PEMBAYARAN ELEKTRONIK (E-WALLET) SEBAGAI VARIABEL MODERASI Liem Hana Junita Pratiwi; I Made Bayu Dirgantara; Afina Hasya
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to know and determine how users of LINE Webtoon with their freemium business model, who felt the experience of reading comics freely as its core service can influence the user intention to purchase paid service (premium) which is fast pass and daily pass as an access for locked comic. Besides analysis on their experience, this research also analyzed on how users perceived the added value of those paid service the application offers in influencing users purchase intention. Purposive sampling is used for gathering data from those users who never use paid service on app. Questionnaires are distributed by Google Form to the population who aged 18-26 years old that also users of e-wallet services in daily basis and gathered 150 samples. Methods used to analyze data in this study is Partial Least Square (PLS) to test the outer model, inner model, and moderating effect, also hypothesis testing with t table test and path analysis. This study shows that there are no influences from perceived enjoyment, perceived social value, consumer experience and e-payment system (e-wallet) towards purchase intention to paid service on webtoon. There is a positive and significant influence coming from perceived quality as much 33,4% and perceived economic value as much 45,6% towards purchase intention. Moderating variable in this study e-payment system (e-wallet) is not significant to moderate the effect of all variables towards purchase intention.
ANALISIS PENGARUH BRAND IMAGE, PERCEIVED PRICE, DAN PERCEIVED VALUE TERHADAP PURCHASE INTENTIONS PADA PRODUK PRIVATE LABEL Maria Rosari Sikteubun; I Made Bayu Dirgantara; Rista Nurdianasari
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Creating buying interest in consumers is one important thing that needs to be done. Not only that, manufacturers also need to ensure that consumers feel satisfied when using the products that have been purchased. It is important for manufacturers to be able to ensure that consumers can always remember their products and prevent consumers from switching to other brands (Yee & Shaheen, 2016). Based on previous research by Lien et al. (2015), Phing-Li (2017), Liu, et al. (2021), Ayub (2021) and Yuan et al., (2020), researchers will conduct research that aims to be able to find out whether Brand Image, Perceived Price and Perceive Value have an influence on Purchase Intentions on private label products with case studies, namely: private label Lotte Wholesale. This research was conducted with the intention of knowing more deeply whether the factors in the two different studies when combined will get more detailed results so that they can find out which factors can influence buying interest from a brand. The results of this study, which took 153 respondents and processed using Multiple Linear Regression Analysis, showed that the Brand Image Variable had a negative and significant influence on Purchase Intentions, while the Perceived Price Variable and Perceived Value Variable had a positive and significant influence on Purchase Intentions. The results of this study can be used as material to increase knowledge and insight about Purchase Intentions for companies, so that the management of the Lotte Wholesale Semarang supermarket company can design a mechanism for implementing the company's continuation properly.
ANALISIS PENGARUH PESAN KELANGKAAN DAN LIVE COMMERCE TERHADAP PERILAKU PEMBELIAN IMPULSIF (Studi Empiris Pada Mahasiswa Pelanggan Marketplace Shopee di Kota Semarang) Nurul Anisa Rahma; I Made Bayu Dirgantara; Aulia Vidya Almadana Almadana
Diponegoro Journal of Management Volume 11, Nomor 5, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Today's technological advancement has led to a new paradigm in the business world. A growing number of online businesses are emerging as a result of business sector developments. Developments in business and the increased number of internet users bring changes in consumer behaviors. One of the consumer behaviors desired by marketers when using online media is impulse buying behavior. In order to be able to increase revenue, marketers must be able to create promotional strategies that can make customers purchase quickly. In light of those conditions, this study aims to analyze the effect of scarcity messages and live commerce on impulsive buying behavior in the Shopee marketplace among students in the Kota Semarang. The sample numbers used in this study were 100 respondents aged over 17 years who lived in the city of Semarang and had made purchases through Flash Sale and Shopee Live in the Shopee Marketplace. This research was conducted using non-probability sampling and purposive sampling techniques. The data were processed and analyzed using multiple linier regression analysis with SPSS (Statistical Package for Social Science) version 25. The study's results show that the message of scarcity positively and significantly affects impulsive buying behavior, while live commerce positively and significantly affects impulsive buying behavior.
ANALISIS FAKTOR YANG MEMPENGARUHI KEPUASAN DAN LOYALITAS KONSUMEN PADA BEBERAPA E-COMMERCE Lina Dwi Uluvianti; I Made Bayu Dirgantara; Danes Quirira Octavio
Diponegoro Journal of Management Volume 11, Nomor 6, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The benefits of technology in e-commerce activities can be seen as an opportunity, especially for developing countries such as Indonesia. E-commerce does not require a physical store or investment in storage infrastructure as in the retail business sector in general, making it easier for business actors to market products without having to have a physical store. E-commerce products that are of interest to the public in shopping are beauty products. The population in this study are people who have purchased Sociolla, Watsons, and Sephora products at least once to be able to assess the factors that affect satisfaction and loyalty from consumers of Sociolla, Watsons, and Sephora products. The sampling technique used is the nonprobability sampling with a total sample of 150 respondents. The data used in this study is primary data with data collection techniques used in this study is a questionnaire. The data analysis technique used is SEM-PLS.The results of this study indicate that (1) the quality of electronic services has a positive effect on consumer satisfaction. (2) Trust has a positive effect on consumer satisfaction. (3) Satisfaction has a positive effect on consumer loyalty. (4) Satisfaction can significantly mediate the quality of electronic services on consumer loyalty. (5) Satisfaction can significantly mediate trust in consumer loyalty. Based on these results, to increase loyalty, policies and regulations are needed to optimize the quality of electronic services, trust and satisfaction.
BEHAVIORAL REACTIONS PENGGUNA FACEBOOK PADA PERSONALIZED FACEBOOK ADS Taufiq Gunawan; I Made Bayu Dirgantara; Bimo Suryo Wicaksono
Diponegoro Journal of Management Volume 11, Nomor 3, Tahun 2022
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine the reaction of Facebook users when they see personalized ads on Facebook. Data obtained leads to characteristics of ads that are liked by the user. Qualitative methods combined with think aloud and observation techniques result in a deep understanding of what the users think when they see ads on Facebook, how they respond to those ads, and why they react in certain ways. Semi-structured interviews with open-ended questions were conducted with 12 subjects. The analysis technique is processed through data reduction and then conclusions are drawn by triangulation to produce valid results. The results are based on the model of the effects of perceived personalization which are the behavioral reactions (ad attitude, ad avoidance, ad credibility, and ad skepticism). Ads that are liked by the users have characteristics of relevance; interesting content; easy to understand context; arouse curiosity; and provide offers such as discounts or promos.
Co-Authors Afina Hasya Andy Adrian Prasetya Ardiaz Ajie Aryandika Aulia Vidya Almadana Almadana Bimo Suryo Wicaksono Danes Quirira Octavio Eghar Lutfian Fahlutvy Fransiska Intan Kumalasari Habib Maulana Akbar Hastarini Dwi Atmanti Liem Hana Junita Pratiwi Lina Dwi Uluvianti Maria Rosari Sikteubun Muhammad Raihan Ilyas Nana Varian Januardi Nurul Anisa Rahma Rina Inggrid Anatasya Rista Nurdianasari Shafira Azzahira Taufiq Gunawan Winson Sinurat Yuliani Setyaningsih