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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) Jurnal Bisnis dan Kewirausahaan
Rahma Dafitri
Unknown Affiliation
Economics, Econometrics & Finance

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Design Thinking Model in Clever Think Application Design Rahma Dafitri; Iwan Sukoco
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 5 No 5 (2022): September 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v5i5.1976

Abstract

Purpose: Clever Think is one of the alternatives in the learning model. This study aims to examine the technique of designing clever think applications quickly, easily, and cheaply according to user needs.. the model can significantly reduce the weaknesses in making Clever Think applications. Design/methodology/approach: This research is a qualitative research because it describes the implementation stages of the Clever. In this research, the software that will be studied will use the System Design Model method that can engineer smartphone-based software easily and quickly Findings: The results of this study also show that this model can formulate ideas successfully and creatively to build learning applications. Research limitations/implications: This research is limited to learning applications only Practical implications: This research can be applied by lecturers, teachers as a learning solution for students during the pandemic Originality/value: This Paper is Original Paper type: Research paper
Social Media Marketing Research Rahma Dafitri; Arianis Chan; Ratih Purbasari
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 6 No 2 (2023): March 2023
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v6i2.2188

Abstract

Purpose: This study aims to determine the development of research on social media marketing articles and find out how VOSviewer visualization is based on keywords and author collaboration on Scopus indexed journal articles. Design/methodology/approach: a systematic mapping with quantitative descriptive method with social media marketing based on bibliometric analysis Findings: Based on the results of the VOSviewer visualization, 6 clusters and 42 keywords were found with 891 authors. Research on social media marketing written by authors from the United States is the most research published on Scopus. From the results of the VosViewers mapping, the keywords that often appear are social media marketing, Facebook and digital marketing Research limitations/implications: This study is limited to a single database, Scopus Originality/value: This article is original Paper type: a Research Paper
Sistem Hambatan Berlapis Digitalisasi UMKM Kuliner: Studi Kualitatif Berbasis Kerangka TOE Dafitri, Rahma; Daryani, Dian
Jurnal Bisnis dan Kewirausahaan Vol. 21 No. 3 (2025): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v21i3.153-164

Abstract

Digital transformation barriers in culinary micro, small, and medium enterprises (MSMEs) form a layered barrier system that mutually reinforces and hinders optimization. This qualitative exploratory study involving 10 culinary MSMEs in Bandung identifies five main dimensions of barriers with 42 sub-categories analyzed using NVIVO. Digital literacy emerges as the dominant barrier, followed by technical, financial, operational, and external barriers. The study reveals three new theoretical findings: digital financial literacy as an overlooked dimension, time constraints creating repetitive cycles, and optimization paradox showing the phenomenon of "digital presence without digital performance". Barrier distribution varies based on MSME characteristics. Education-digital capability paradox shows bachelor's degree owners face the highest barriers. Middle-income digital trap appears in MSMEs with monthly revenue of Rp 5-8 million experiencing maximum technical complexity. Early-stage digital struggle dominates new MSMEs, while maturity advantage provides adaptation benefits for established MSMEs. The findings validate the Technology-Organization-Environment framework and generate a layered barrier system theory requiring comprehensive intervention approaches to break the mutually reinforcing barrier cycle.
Co-Authors Arianis Chan Daryani, Dian Iwan Sukoco Ratih Purbasari