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All Journal BERNAS: Jurnal Pengabdian Kepada Masyarakat Community Empowerment
Gunawan Refiadi
Universitas Muhammadiyah Tasikmalaya, Tasikmalaya, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Dentistry Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Freshwater lobster cultivation (cherax quadricarinatus): Post Covid-19 traumatic healing and economic revitalization Gunawan Refiadi; Dodi Gunawan; Mujiarto Mujiarto; Acep Wagiman; Rislah Anini Tasnim; Alayka Syarifa Putri
Community Empowerment Vol 7 No 10 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.7955

Abstract

There are at least two impacts of Covid-19, mental trauma due to the loss of a loved family member and the decline of livelihoods. However, post-pandemic, life must go on. Families left behind need trauma healing, while those who have run aground must generate new economic opportunities. A service idea was rolled out in the form of training on freshwater crayfish cultivation which has potential and has prospective economic value. The activity is intended for sixbee community partners in the form of training on the introduction and practice of freshwater crayfish cultivation using the aquarium method. The results show that this activity has succeeded in providing benefits to partners through facilitation of trauma healing and socialization of red claw freshwater crayfish cultivation as a new economic opportunity after Covid-19.
Optimalisasi Bisnis Digital Dengan Pendampingan Sebagai Perencanaan Strategi Pemasaran UMKM Ranting Muhammadiyah Tasikmalaya Muhammad Taufiq; Maesaroh Lubis; Gunawan Refiadi
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i3.5105

Abstract

Penyajian informasi berbasis TI untuk kebutuhan pemasaran, sering disebut dengan Digital Marketing yaitu suatu kegiatan pemasaran atau promosi sebuah brand atau produk dengan menggunakan media digital atau internet, bertujuan untuk menarik konsumen dan calon konsumen secara cepat. Akibatnya, perusahaan berusaha untuk berkompetisi dalam membuat konten pemasaran yang menarik di dunia maya. Beberapa contoh teknik pemasaran yang termasuk dalam digital marketing adalah SEO (Search Engine Optimization), periklanan online seperti FB ads dan Google Ads, promosi media cetak, iklan televisi dan radio, billboard elektronik, email marketing, mobile marketing, dan lainnya. Perkembangan bisnis digital juga tidak lepas dari persoalan pemasaran (marketing) yang digunakan untuk mengembangkan atau memperluas wilayah pasar, persoalan pemasaran lebih ditekankan pada penyajian informasi yang produktif untuk mendapatkan pangsa pasar yang lebih luas?, dan penyajian informasi yang efektif terkait dengan seberapa besar dampak atau pengaruh kepada pasar, sehingga diharapkan mampu menyusun strategi pemasaran untuk meningkatkan minat dan daya beli pasar terhadap produk yang ditawarkan.
Little doctor training at SDN 4 Kertaharja Mila Herlina; Gina Nisa Nur Illahi; Serli Sri Putri Sutiaman; Lala Elawati; Alsa Nurina Ayuningtias; Dini Purna Rahman Fauzi; Gunawan Refiadi
Community Empowerment Vol 8 No 7 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.7924

Abstract

Elementary school-age children are a group at high risk of disease because they are still in the growth and development stage. The lack of understanding about clean and healthy living behavior (PHBS) and its application within the school sphere is the main contributing factor. PHBS is the most basic thing to prevent the onset of a disease. The school health unit (UKS) program can help improve the quality of education, health as well as student achievement. The UKS and PHBS programs need to be synergized with elementary school-age children. The hope is to achieve a healthy school environment, student growth and optimal development. One of the main programs of this community service is smart village through training of little doctors for students of SDN 4 in Kertaharja Village, Pangandaran. The method used is in the form of giving a pre-test at the beginning of the activity, then providing education about PHBS and UKS management. After that, a post-test was carried out on 12 students. According to the evaluation, there is an increase in knowledge from 63.75% to 74.16%. Based on these activities, it can be concluded that there is an increase in students' knowledge after education.
Utilization of coconut coir waste products: environmental and economic education efforts for Kertaharja Villagers Zia Ramadan; Nia Kurnia; Devi Anggrayni; Nadzira Al Mahira Zahra; Alya Indriyani; Tendi Setiadi; Irfan Fauzi; Gunawan Refiadi
Community Empowerment Vol 8 No 7 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.7933

Abstract

Kertaharja is the largest coconut producing village in Cimerak District, Pangandaran. 35% of the weight of coconuts will be waste in the form of coconut coir. Unfortunately, Kertaharja residents do not know about this waste product that has economic value and can become an environmentally friendly growing medium. Therefore, this Community Service activity is aimed at educating the environment and the family economy with the respective targets being children of SDN 2 Kertaharja and residents of Kertaharja Village. The environmental education method uses pre-test and post-test with cocopeat material as an environmentally friendly growing medium, while economic education uses the economic opportunity seminar method from coconut coir waste. The results of the activity show that environmental education has increased students' understanding of SDN 2 Kertaharja on cocopeat growing media. Meanwhile, economic education has increased the interest of Kertaharja residents to utilize coconut coir waste as an opportunity for additional family income.
Optimalisasi Bisnis Digital Dengan Pendampingan Sebagai Perencanaan Strategi Pemasaran UMKM Ranting Muhammadiyah Tasikmalaya Muhammad Taufiq; Maesaroh Lubis; Gunawan Refiadi
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2023)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v4i3.5105

Abstract

Penyajian informasi berbasis TI untuk kebutuhan pemasaran, sering disebut dengan Digital Marketing yaitu suatu kegiatan pemasaran atau promosi sebuah brand atau produk dengan menggunakan media digital atau internet, bertujuan untuk menarik konsumen dan calon konsumen secara cepat. Akibatnya, perusahaan berusaha untuk berkompetisi dalam membuat konten pemasaran yang menarik di dunia maya. Beberapa contoh teknik pemasaran yang termasuk dalam digital marketing adalah SEO (Search Engine Optimization), periklanan online seperti FB ads dan Google Ads, promosi media cetak, iklan televisi dan radio, billboard elektronik, email marketing, mobile marketing, dan lainnya. Perkembangan bisnis digital juga tidak lepas dari persoalan pemasaran (marketing) yang digunakan untuk mengembangkan atau memperluas wilayah pasar, persoalan pemasaran lebih ditekankan pada penyajian informasi yang produktif untuk mendapatkan pangsa pasar yang lebih luas?, dan penyajian informasi yang efektif terkait dengan seberapa besar dampak atau pengaruh kepada pasar, sehingga diharapkan mampu menyusun strategi pemasaran untuk meningkatkan minat dan daya beli pasar terhadap produk yang ditawarkan.
Co-Authors Acep Wagiman Alayka Syarifa Putri Alsa Nurina Ayuningtias Alya Indriyani Devi Anggrayni Dini Purna Rahman Fauzi Dodi Gunawan Gina Nisa Nur Illahi Irfan Fauzi Lala Elawati Maesaroh Lubis Mila Herlina Muhammad Taufiq Mujiarto Nadzira Al Mahira Zahra Nia Kurnia Rislah Anini Tasnim Serli Sri Putri Sutiaman Tendi Setiadi Zia Ramadan