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All Journal International Journal of Nusantara Islam Journal of Accounting and Finance Management (JAFM) International Journal of Nusantara Islam
Puspo Dewi Dirgantari
Indonesian Education University
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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SDG's and Zero Emission Vision in Indonesia: Implementation of Green Marketing and 'Green' Direct Marketing Campaign Opportunities based on Population Database Taufiq Rahmat; Ratih Hurriyati; Puspo Dewi Dirgantari
International Journal of Nusantara Islam Vol 10, No 1 (2022): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v10i1.22263

Abstract

This study was conducted in Indonesia to achieve Zero Emissions and SDG'S by increasing public awareness as consumers of big data-based direct marketing campaign opportunities with a Green Marketing approach. Researchers used qualitative research methods with a descriptive design. The data collection technique was carried out in a triangulation (combined) manner, and the data analysis was inductive. The data source used in this research is secondary data with documentation from reputable scientific journals, official news, and reports. Data analysis in this study used Miles and Huberman's interactive data analysis model, namely data reduction, data presentation, and conclusion drawing/verification. The observations show that the trend of green marketing in Indonesia has been implemented, both from the production side (corporations) and the consumption side (consumers). However, the results are still far from the zero-emission target. Marketers' understanding and knowledge indicate that consumers' green consumption behavior should focus on increasing appropriate communication about the benefits of green consumption among consumers. It is characterized by the Achievement of Household Waste Management Performance which is the most significant contribution showing that green consumer behavior is still low. Through green communication and promotions, marketers and policymakers will be able to emphasize the benefits of practicing GCB among consumers. Normatively, the government can supervise products that claim to be environmentally friendly in the spirit of achieving sustainable production and consumption activities. In addition, the government can make Population Data linked to cellphone SIM card numbers and connected to other social media applications to become databases in implementing green marketing in the sense of building green consumer behavior through green campaigns.
The Effect of Partnership Strategy on Business Success (Case Study on Hospitality in West Java) Halimah Zahrah; Agus Rahayu; Puspo Dewi Dirgantari
Journal of Accounting and Finance Management Vol. 3 No. 5 (2022): Journal of Accounting and Finance Management (November-December 2022)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v3i5.153

Abstract

The phenomenon in the hotel industry, which at the time of this endemic began to rise, made hotel entrepreneurs or managers take advantage of partnerships to increase profits. The benchmark for the success of the company is judged by the small number of problems that occur in the company. This study aims to obtain findings about whether or not the influence of the partnership strategy is suspected on business success. This type of research is descriptive quantitative. The unit of analysis studied were hotel owners in West Java who are members of the Indonesian Hotel and Restaurant Association in the West Java region. The population was taken from the number of hotel entrepreneurs in West Java who are members of the West Java hotel and restaurant business association on instagram @phrijabar as many as 134. The sampling technique uses purposive sampling, because the data source collection technique is carried out by determining a sample of certain considerations. Technical Data Analysis using Simple Linear Hypothesis-Regression Test by testing the Coefficient of Determination, T Test, F Test. Instrument Test using Validity & Reliability analysis. The results of the study found that rejecting H 0 and accepting H 1 which states that there is a significant contribution between the partnership strategy variables on business success in hospitality in West Java. All indicators of these two variable items are valid. The Cronbach's Alpha value of the two variables is realible. This will have an impact on increasing profits, increasing customers and increasing sales.
SDG's and Zero Emission Vision in Indonesia: Implementation of Green Marketing and 'Green' Direct Marketing Campaign Opportunities based on Population Database Taufiq Rahmat; Ratih Hurriyati; Puspo Dewi Dirgantari
International Journal of Nusantara Islam Vol 10, No 1 (2022): International Journal of Nusantara Islam
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijni.v10i1.22263

Abstract

This study was conducted in Indonesia to achieve Zero Emissions and SDG'S by increasing public awareness as consumers of big data-based direct marketing campaign opportunities with a Green Marketing approach. Researchers used qualitative research methods with a descriptive design. The data collection technique was carried out in a triangulation (combined) manner, and the data analysis was inductive. The data source used in this research is secondary data with documentation from reputable scientific journals, official news, and reports. Data analysis in this study used Miles and Huberman's interactive data analysis model, namely data reduction, data presentation, and conclusion drawing/verification. The observations show that the trend of green marketing in Indonesia has been implemented, both from the production side (corporations) and the consumption side (consumers). However, the results are still far from the zero-emission target. Marketers' understanding and knowledge indicate that consumers' green consumption behavior should focus on increasing appropriate communication about the benefits of green consumption among consumers. It is characterized by the Achievement of Household Waste Management Performance which is the most significant contribution showing that green consumer behavior is still low. Through green communication and promotions, marketers and policymakers will be able to emphasize the benefits of practicing GCB among consumers. Normatively, the government can supervise products that claim to be environmentally friendly in the spirit of achieving sustainable production and consumption activities. In addition, the government can make Population Data linked to cellphone SIM card numbers and connected to other social media applications to become databases in implementing green marketing in the sense of building green consumer behavior through green campaigns.
Co-Authors Agus Rahayu Halimah Zahrah Ratih Hurriyati Taufiq Rahmat