Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Media Bina Ilmiah
Lingga Aqila Maharani
Universitas Pendidikan Nasional
Humanities Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
OMNICHANNEL APPROACH: CUSTOMER LOYALTY THROUGH BRAND EXPERIENCE AND CHANGE HABITS CUSTOMER ON SEPHORA Desak Made Febri Purnamasari; Ida Ayu Oka Martini; Lingga Aqila Maharani; Ida Ayu Iswari Pidada
Media Bina Ilmiah Vol. 17 No. 1: Agustus 2022
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (529.721 KB)

Abstract

Omnichannel Approach: Customer Loyality Through Brand Experience and Change Habits Customer on Sephora Kuta, the purpose of this study was to examine the effect of the omnichannel approach on customer loyalty through brand experience and change habits of customers on Kuta. Thus, this study determines the structural causal relationship between the omnichannel approach and one dependent variable and two mediating variables. A total of 100 respondents who are customers of Kuta Kuta responded to the questionnaire. This study uses partial least square (PLS) and reveals the results that the omnichannel approach has a positive effect on customer brand experience; the omnichannel approach positively affects change habits of customers; brand experiences that arise positively affect customer loyalty; change habits of customers positively affect customer loyalty; The omnichannel approach does not become a fulcrum for customers to be loyal so that the results obtained in the field are negative; The omnichannel approach has a positive effect on customer loyalty through brand experience and change habits. The results of this study indicate that customer brand experience and change habits have an important effect on the omnichannel approach to increasing customer loyalty.
Co-Authors Desak Made Febri Purnama Sari Ida Ayu Iswari Pidada Ida Ayu Oka Martini