Garuda - Garba Rujukan Digital

Determinant Indicators of Turnover Intentions, Work Productivity, Work Safety, Health and Human Relations Ida Ayu Iswari Pidada
Jurnal Manajemen dan Bisnis Vol 16 No 2 (2019)
Publisher : Universitas Pendidikan Nasional

ABSTRACT This research aimed to Analyze indicators (1) safety affect the work productivity of employees at Melia Bali hotel Nusa Dua?, (2) health affect employee work productivity at Melia Bali hotel Nusa Dua?, (3) human relations influence employee work productivity at Melia Bali hotel Nusa Dua?,(4) safety affect employee turnover intentions at the Melia Bali hotel Nusa Dua?, (5) health affect employee turnover intentions at Melia Bali hotel Nusa Dua?, (6) work productivity affect employee turnover intentions at Melia Bali hotel?. Which all the reasons of this research is aimed to Analyze indicators that determine turnover intentions. This research used quantitative method. The subject in this study involved 115 employees. The Collecting data method used observation and questionnaire. The sampling method in this study using a type of non-probability sampling with combination method: purposive sampling-accidental sampling-quota sampling. The collected data analyzed with SEM analysis of AMOS version 20.0.The results showed that there is a highly significant influence of Safety, Health, Human Relation, and Employees productivity towards Turnover intentions employees. In addition, based on the simple regression analysis model that indicated a positive and significant influence of Safety, Human Relation, toward Employees productivity. Then, there is a positive and highly significant influence between Employees productivity towards Turnover intentions.

THE EFFECTIVENESS OF ONLINE MARKETING TRENDS : B2B AND B2C APPLICATION Ida Ayu Iswari Pidada
Jurnal Ilmiah Manajemen & Bisnis Vol 5 No 1 (2020)
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.531 KB)

This research aims to determine the effectiveness of online marketing using B2C (Business to Consumer) and B2B (business to business) at Movenpick Resort and Spa Jimbaran, Bali. This research used qualitative methods used in a case study approach. Methods of data collection have used library research with previous research and field research with observation, interviews, and documentation. The results showed that online marketing using B2B (Business to Business) and B2C (Business to Consumer) was very effective for the sales process at Mövenpick Resort and Spa Jimbaran, Bali it’s seen from the data provided by the sources which showed that the sales period 01 January 2017 - 01 January 2019 the biggest sale is through the internet, that is by using CRS (central reservation system) which is connected from OTA (Online Travel Agent), amounting to 73.2 percent. Whereas sales using the official website from Mövenpick, namely www.movenpick.com or MHR.com are only 6.3 percent. Sales obtained by the front desk/walk-in, telephone and office reservation are only 0.1 percent.

THE INFLUENCE OF QUALITY OF WORK LIFE, WORK FACILITIES, AND ORGANIZATIONAL COMMITMENT ON JOB SATISFACTION Ida Ayu Iswari Pidada; Ni Putu Rikaandriani
Jurnal Ekonomi dan Bisnis Airlangga Vol. 31 No. 2 (2021): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V31I22021.83-91

Introduction: This study aims to analyze the influence of quality of work life, work facilities, and organizational commitment on job satisfaction at the Karma Royal Jimbaran hotel.Methods: The population in this study are employees of Karma Royal Jimbaran with a total sample of 30 people. Data collection techniques in this study are using documentation, interviews, observations, and questionnaires. The data analysis technique uses multiple linear regression analysis.Results: The results shows that quality of work life, work facilities and organizational commitment have positive and significant effect on employee job satisfaction at Hotel Karma Royal Jimbaran.Conclusion and suggestion: For Hotel Karma Royal Jimbaran, the results of this study can be used as a theoretical basis to increase employee job satisfaction by increasing the quality of work life which is implemented by paying attention to the welfare of employees through the salaries received by employees, improving work facilities which are implemented by optimizing the availability of transportation for employees. thus supporting the speed and timeliness of employees' work also increasing organizational commitment to employees, this is implemented by building a conducive work environment and giving employees proper rights so that it will increase employee loyalty and employee commitment to continue working at the Karma Royal Jimbaran Hotel.

THE IMPACT OF CONTENT MARKETING, INFLUENCERS, AND E-PROMOTION ON PURCHASE INTENTION Ida Ayu Iswari Pidada; Putu Gede Genta Taruna Suyasa
Jurnal Ekonomi dan Bisnis Airlangga Vol. 31 No. 2 (2021): JURNAL EKONOMI DAN BISNIS AIRLANGGA
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jeba.V31I22021.117-123

Introduction: This study aims to analyze the impact of content marketing, influencers, and e-promotion on purchase intention.Methods: This research is conducted on the Instagram Social Media of Biang Denpasar Gallery with population of 1,040 customers and sample of 91 customers.Results: The results of the study show that content marketing, influencers, and electronic promotions have positive and significant impact on purchase intention. E-Promotion or online promotion as an activity through internet media.Conclusion and suggestion: The type of promotional media used will affect purchases at an online shop. E-Promotion has the highest and significant value. E-promotion can be improved by paying attention to the searchability indicator.

THE EFFECTIVENESS OF ONLINE MARKETING USING B2C AND B2B AT MOVENPICK RESORT AND SPA JIMBARAN, BALI. Ida Ayu Iswari Pidada
JURNAL BISNIS HOSPITALITI Vol 8 No 1 (2019): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v8i1.374

This research aims to determine the effectiveness of online marketing using B2C (Business to Consumer) and B2B (business to business) at Movenpick Resort and Spa Jimbaran, Bali. This research used qualitative methods used a case study approach. Methods of data collection has used library research with previous research and field research with observation, interviews and documentation. The results showed that online marketing using B2B (Business to Business) and B2C (Business to Consumer) was very effective for the sales process at Mövenpick Resort and Spa Jimbaran, Bali it’s seen from the data provided by the sources which showed that the sales period 01 January 2017- 01 January 2019 the biggest sale is through the internet, that is by using CRS (central reservation system) which is connected from OTA (Online Travel Agent), amounting to 73.2 percent. Whereas sales using the official website from Mövenpick, namely www.movenpick.com or MHR.com are only 6.3 percent. Sales obtained by the front desk / walk in, telephone and office reservation are only 0.1 percent

Travelling sebagai coping stress bagi generasi milenial I Gusti Ngurah Widya Hadi Saputra; Ida Ayu Iswari Pidada
KINERJA Vol 18, No 2 (2021)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jkin.v18i2.9338

Era revolusi industri 4.0 belakangan sedang bergema di berbagai sektor. Tuntutan fleksibilitas, responsivitas, dan akurasi yang tepat menuntut sumberdaya manusia untuk mampu beradaptasi terhadap lingkungan di era 4.0 ini, tidak terkecuali generasi milenial. Disrupsi ternyata tidak hanya mempengaruhi dan mengubah fisik, tetapi juga psikologis manusia. Tingginya tingkat stress dan munculnya burnout bagi kaum pekerja dapat berdampak negatif baik bagi diri pekerja sendiri seperti kelelahan dan kurang tidur, bahkan dapat mengganggu kinerja individu dan tim. Bila hal ini terus menerus terjadi, bukan tidak mungkin perusahaan akan mengeluarkan biaya yang cukup besar dalam hal mengatasi efek stress pekerja akibat adanya turnover pekerja yang tinggi, biaya perekrutan karyawan baru yang tinggi, dan sebagainya. Sebenarnya, dalam mengatasi suatu permasalahan manusia sudah pasti akan melakukan sesuatu dalam menghadapi permasalahan tersebut. Tindakan itu dinamakan dengan coping. Coping stress dalam hal ini merupakan upaya seseorang dalam menghadapi permasalahannya sebagai stressor. Travelling, merupakan salah satu cara coping stress bagi pekerja, utamanya kaum milenial dalam mengatasi stress kerja dan meningkatkan life satisfaction mereka. Dari penelitian menunjukan bahwa variabel autonomy, detachment from work, relaxation, dan mastery experience ketika melakukan kegiatan traveling memiliki peran penting dalam pemenuhan life satisfaction responden.

Factors affecting purchase decision by applying green marketing campaign Ida Ayu Iswari Pidada; Desak Made Febri Purnama Sari; Ni Putu Sinta Febiola Indah Parwati
Journal of Business & Banking Vol 12, No 1 (2022): Mei - Oktober 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jbb.v12i1.3128

This study aims to determine the effect of green brand image, green price, and brand prestige on purchasing decisions for AQUA Returnable Glass Bottle products. This is a quantitative study with the population of casual dining restaurant customers in Badung Regency. They have decided to purchase and consume AQUA Returnable Glass Bottle products. The data were collected by distributing questionnaires and Likert scale. The sample was taken by using a purposive sampling. The data were analyzed using multiple linear regression analysis. The result showed that partially green brand image, green price, and brand prestige have a positive and significant effect on purchasing decisions. Simultaneously, green brand image, green price, and brand prestige have a significant effect on purchasing decisions. The research implication for AQUA is that it is recommended to be able to maintain the image it already has while still applying green marketing as a tool to support product-purchasing decisions. For further research, the researchers should add other variables and indicators such as green products, green advertising, lifestyle, and social influence.

OMNICHANNEL APPROACH: CUSTOMER LOYALTY THROUGH BRAND EXPERIENCE AND CHANGE HABITS CUSTOMER ON SEPHORA Desak Made Febri Purnamasari; Ida Ayu Oka Martini; Lingga Aqila Maharani; Ida Ayu Iswari Pidada
Media Bina Ilmiah Vol. 17 No. 1: Agustus 2022
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (529.721 KB)

Omnichannel Approach: Customer Loyality Through Brand Experience and Change Habits Customer on Sephora Kuta, the purpose of this study was to examine the effect of the omnichannel approach on customer loyalty through brand experience and change habits of customers on Kuta. Thus, this study determines the structural causal relationship between the omnichannel approach and one dependent variable and two mediating variables. A total of 100 respondents who are customers of Kuta Kuta responded to the questionnaire. This study uses partial least square (PLS) and reveals the results that the omnichannel approach has a positive effect on customer brand experience; the omnichannel approach positively affects change habits of customers; brand experiences that arise positively affect customer loyalty; change habits of customers positively affect customer loyalty; The omnichannel approach does not become a fulcrum for customers to be loyal so that the results obtained in the field are negative; The omnichannel approach has a positive effect on customer loyalty through brand experience and change habits. The results of this study indicate that customer brand experience and change habits have an important effect on the omnichannel approach to increasing customer loyalty.

Travelling sebagai coping stress bagi generasi milenial I Gusti Ngurah Widya Hadi Saputra; Ida Ayu Iswari Pidada
KINERJA Vol 18, No 2 (2021): Mei
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jkin.v18i2.9338

Era revolusi industri 4.0 belakangan sedang bergema di berbagai sektor. Tuntutan fleksibilitas, responsivitas, dan akurasi yang tepat menuntut sumberdaya manusia untuk mampu beradaptasi terhadap lingkungan di era 4.0 ini, tidak terkecuali generasi milenial. Disrupsi ternyata tidak hanya mempengaruhi dan mengubah fisik, tetapi juga psikologis manusia. Tingginya tingkat stress dan munculnya burnout bagi kaum pekerja dapat berdampak negatif baik bagi diri pekerja sendiri seperti kelelahan dan kurang tidur, bahkan dapat mengganggu kinerja individu dan tim. Bila hal ini terus menerus terjadi, bukan tidak mungkin perusahaan akan mengeluarkan biaya yang cukup besar dalam hal mengatasi efek stress pekerja akibat adanya turnover pekerja yang tinggi, biaya perekrutan karyawan baru yang tinggi, dan sebagainya. Sebenarnya, dalam mengatasi suatu permasalahan manusia sudah pasti akan melakukan sesuatu dalam menghadapi permasalahan tersebut. Tindakan itu dinamakan dengan coping. Coping stress dalam hal ini merupakan upaya seseorang dalam menghadapi permasalahannya sebagai stressor. Travelling, merupakan salah satu cara coping stress bagi pekerja, utamanya kaum milenial dalam mengatasi stress kerja dan meningkatkan life satisfaction mereka. Dari penelitian menunjukan bahwa variabel autonomy, detachment from work, relaxation, dan mastery experience ketika melakukan kegiatan traveling memiliki peran penting dalam pemenuhan life satisfaction responden.

Upaya Peningkatan Usaha Mikro Kecil Menengah di Desa Pitra Tabanan Melalui Sosialisasi Edukasi Pemasaran Digital Nyoman Sri Manik Parasari; I Made Galang Suputra; Ni Putu Yunita Anggreswari; Ida Ayu Iswari Pidada
GERVASI: Jurnal Pengabdian kepada Masyarakat Vol. 7 No. 2 (2023): GERVASI: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM IKIP PGRI Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31571/gervasi.v7i2.5371

Sejumlah usaha mikro kecil menengah (UMKM) di Desa Pitra Tabanan belum mengikuti perkembangan digital secara langsung, disebabkan oleh kurangnya keterampilan dan pelatihan mengenai pemasaran digital. Tujuan pengabdian ini adalah untuk meningkatkan pemahaman dan kemampuan pelaku UMKM dalam melakukan pemasaran digital sebagai upaya membangun dan memperluas jaringan pemasaran berbasis teknologi digital. Metode yang digunakan dalam kegiatan ini adalah pelatihan dan sosialisasi mengenai penggunaan sosial media dalam memasarkan suatu produk. Hasil yang telah dicapai dari program kegiatan ini yaitu adanya perkembangan terhadap masyarakat dan UMKM di Desa Pitra dalam menggunakan media sosial sebagai sarana untuk mempromosikan dan mengembangkan usaha UMKM agar lebih dikenal luas di berbagai wilayah.

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