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All Journal Asia-Pacific Management and Business Application Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Barista : Jurnal Kajian Bahasa dan Pariwisata
Ita Maemunah
NHI Bandung Tourism Polytechnic
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Implementation of Cleanliness, Health and Environmental Sustainability Guidelines in Restaurants around the Southern Java Crossing Route in Ciamis Regency Ita Maemunah
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 2 (2021): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i2.1970

Abstract

This study aims to determine the extent to which restaurants on the southern route of Java in Ciamis district implement standard health protocols for Cleanliness, Health, Safety and Environmental Sustainability (CHSE) in order to prevent the spread of the COVID-19 outbreak. This standard health protocol refers to the health guidebook in hotels and restaurants (CHSE) that has been issued and published by the Ministry of Tourism and Creative Economy. This research was conducted as a measuring tool as a control reference in the implementation of the CHSE health protocol, especially in restaurants in the southern route of Java, Ciamis district. This study used a survey research method approach with data collection techniques through interviews; observation, and literature study. The population in this study were restaurants located on the southern route of Java in Ciamis Regency with a non-random sampling technique, namely accidental sampling. The results of this study indicate that the implementation of general guidelines and specific guidelines for CHSE health protocols is still not going well. 
The Implementation of Guidelines for Cleaning, Health, Safety, and Environmental Sustainability of Homestay/Tourism’s Pondok in Pandanrejo Village, Purwekorto, Central Java Ratih Pitria Purnamasari; Nenden Dianawati; Ita Maemunah; Dody Affandi
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4822

Abstract

The development of tourist villages is one of the efforts to grow local entrepreneurial potential, diversify tourism products, support the local community's economy, and revitalize local culture. One of the tourist villages that can be developed into a tourist destination is Pandanrejo Village, Purworejo, Central Java.Pandanrejo is one of the tourist villages that is included in the top 50 best tourist villages in Indonesia which is assessed by the Ministry of Tourism and Creative Economy. To support the sustainability of tourist villages, this research was carried out as a measuring tool as a reference for control in the application of health protocol standards Cleanliness, Health, Safety and Environmental Sustainability (CHSE) to prevent the spread of the COVID-19 outbreak, especially in Homestays located in Pandanrejo Tourism Village, Purworejo Regency, Central Java. This health protocol standard refers to the bookGuidelines for the Implementation of Hygiene, Health and Environmental Sustainability Homestay / Pondok Wisata issued and published by the Ministry of Tourism and Creative Economy. This guidebook is intended for the tourism industry in preparing products and services that are clean, healthy, safe, and environmentally friendly during the Covid-19 pandemic. The research method used is a survey method for the application of general and specific guidelines according to the CHSE health protocol. The research team also used interview and observation methods to obtain the necessary.
The Use of Twitter in Social Media Marketing: Evidence from Hotels in Asia Rora Puspita Sari; Fajar Kusnadi Kusumah Putra; Ita Maemunah; Nenden Dianawati
APMBA (Asia Pacific Management and Business Application) Vol 11, No 1 (2022)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2022.011.01.4

Abstract

The study aims to investigates hotels’ social media marketing practices and how they manage online conversation as well as represent themselves using Twitter. This study employs samples from fifty hotels from 47 countries in Asia, the API method was used to crawl and gather Twitter data. Content analysis was applied to 5438 tweets created by the official hotel Twitter accounts. The results revealed that Twitter was used mostly for five priorities in doing marketing comforts including sales and promotion, introducing and explaining information related to hotel products and services, while were less likely to be used as a medium for handling complaints, creating sales promotions, and sharing light conversation. The findings of this study make an important contribution toward filling the gap in exploring what kind of posts hotels in Asia published on their official Twitter accounts, and how hotels maximize the Twitter platform as digital marketing media and in handling customers’ complaints. This study has shed some light on how hotel marketers effectively manage and take advantage of microblogging sites, in this case the used of Twitter as marketing tools. Further research comparing with bigger data and other countries, or regions will enrich the research findings.
KUALITAS PELAYANAN RESTORAN BALKONDES DI SEKITAR KAWASAN CANDI BOROBUDUR Ita Maemunah; Ratih Fitria; Dodi Affandi
Barista : Jurnal Kajian Bahasa dan Pariwisata Vol. 6 No. 1 (2019): Juni
Publisher : Unit Bahasa, Politeknik Pariwisata NHI Bandung

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Abstract

Research on the Service Quality of Balkondes Restaurants around the Borobudur Temple area was carried out to solve the problem of the level of business competition in the market space, as well as the low targets in achieving what Balkondes restaurants must achieve. This research was conducted to identify the wants and needs of restaurant-restaurant customers around Borobudur Temple, so that they can innovate the applied service strategies. This study uses a descriptive research method approach with data collection techniques through interviews; questionnaire; and literature study. The population in this study were balkondes in the Borobudur Temple area with a non-random sample technique, namely accidental sampling. Broadly speaking, the results of this study indicate that customers give good scores on the aspects of ease of location, comfort of the place, speed of presentation, explanation of waiters and attitude of response to customer complaints, while other aspects studied are only given sufficient scores.
Co-Authors Dodi Affandi Dody Affandi Fajar Kusnadi Kusumah Putra Nenden Dianawati Ratih Fitria Ratih Pitria Purnamasari Rora Puspita Sari