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The Mediatization and Culture Of The Korean Wave Phenomenon Among Malay Female Youth Nurul Akqmie Badrul Hisham; Abdul Latiff Ahmad; Chang Peng Kee
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 7, No 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.741

Abstract

The development of media technology became a key element in constructing social realities. This study analyses the process of mediatization in contemporary youth culture and how social media has played a role in creating the mediated world. Aiming to explore the mediated world of Korean Wave female fans in Malaysia using the perspective mediatization and culture. This study was conducted using qualitative research and a netnography was conducted due to the movement control orders or locked downs that took place in many countries due to the Covid-19 pandemic.  The study was conducted on events that took place on the Internet. This study shows social media as a catalyst in connecting fans with the social phenomenon and it has allowed fans to create their own mediated world and online community. The mediazation process bring fans and celebrities closer to each other with information on the Korean Wave obtained without interruption and filtering. Social media had led to negotiation creations of social reality, the empowerment of groups involved and these groups participation in the evolution of the Korean Wave becomes an essential part of the phenomenon.
The Mediatization and Culture Of The Korean Wave Phenomenon Among Malay Female Youth Nurul Akqmie Badrul Hisham; Abdul Latiff Ahmad; Chang Peng Kee
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 2 (2022): December 2022 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v7i2.741

Abstract

The development of media technology became a key element in constructing social realities. This study analyses the process of mediatization in contemporary youth culture and how social media has played a role in creating the mediated world. Aiming to explore the mediated world of Korean Wave female fans in Malaysia using the perspective mediatization and culture. This study was conducted using qualitative research and a netnography was conducted due to the movement control orders or locked downs that took place in many countries due to the Covid-19 pandemic.  The study was conducted on events that took place on the Internet. This study shows social media as a catalyst in connecting fans with the social phenomenon and it has allowed fans to create their own mediated world and online community. The mediazation process bring fans and celebrities closer to each other with information on the Korean Wave obtained without interruption and filtering. Social media had led to negotiation creations of social reality, the empowerment of groups involved and these groups participation in the evolution of the Korean Wave becomes an essential part of the phenomenon.
NAVIGATING INTERCULTURAL SPACES: A COMPARATIVE ANALYSIS OF COMMUNICATION BARRIERS, DIGITAL MEDIA UTILIZATION, AND ADAPTATION EXPERIENCES AMONG IISMA AWARDEES IN SOUTH KOREA AND MALAYSIA Melly Ridaryanthi; Vinka Patricia; Yuni Tresnawati; Eka Perwitasari Fauzi; Abdul Latiff Ahmad
MediaKom : Jurnal Ilmiah Komunikasi Vol. 16 No. 01 (2026): Mediakom Jurnal Ilmiah Ilmu Komunikasi
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the intercultural adaptation experiences of Indonesian undergraduate students participating in the Indonesian International Student Mobility Awards (IISMA) program, comparing awardees placed in South Korea (Hanyang University) and Malaysia (Universiti Kebangsaan Malaysia). Adopting a constructivist qualitative paradigm rooted in communication scholarship, the research investigates the interplay between cultural distance, verbal and non-verbal barriers, and contemporary digital mediation through theories of Anxiety/Uncertainty Management (AUM) and Integrative Cross-Cultural Adaptation. Data collected from in-depth interviews and institutional reports reveal that distinct cultural landscapes shape unique communicative hurdles. Awardees in South Korea faced a significant linguistic divide, rigid non-verbal hierarchies, and the pressures of an accelerated urban lifestyle (ppali-ppali). Conversely, awardees in Malaysia dealt with the subtle complexities of a multicultural society and semantic shifts within a false linguistic proximity. Across both cohorts, digital media platforms functioned as crucial adaptive mediators, providing real-time translation, logistical navigation, and psychological coping mechanisms through co-ethnic social networks. Ultimately, the findings demonstrate that overcoming these communication barriers facilitates personal and intercultural growth, illustrating the classic stress-adaptation-growth dynamic and highlighting the value of context-specific institutional preparation for international student mobility.