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Pengaruh Penghargaan dan Lingkungan Kerja terhadap Motivasi Kerja Karyawan pada PT. Maar Motor Kabupaten Pidie Jaya Fauziati Fauziati; M. Ferdiananda Chadafi; Ivvon Septina Bella
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 3 (2026): Agustus: Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i3.6844

Abstract

This study empirically examines the existence of the effect of reward variables and the work environment on boosting personnel work motivation at PT. Maar Motor, Pidie Jaya Regency, both partially and simultaneously. A quantitative approach with an exploratory and associative descriptive design was applied to dissect causality between variables. All elements of the population, totaling 36 employees, were fully absorbed using a saturated sampling technique (census). The primary data collection instrument relied on a structured questionnaire with a five-point Likert scale. Statistical analysis was processed through SPSS version 25.0 software, constructing tests for validity, reliability, classical assumptions, multiple linear regression, correlation coefficients, coefficients of determination (), and inferential estimation via -tests and -tests. The results of partial calculations prove that rewards contribute positively and significantly to elevating work motivation (; ). In parallel, the work environment also demonstrates a positive and significant effect on escalating work motivation (; ). Simultaneously, the integration of rewards and work environment conditions is proven to exert a significant impact on employee work drive (; ). The coefficient of determination () reaches a value demonstrating that variations in work motivation dynamics are determined by the combination of the appreciation system and work atmosphere, while the remainder is elaborated by external determinants outside the estimation model. These findings emphasize the urgency of restructuring incentive patterns as well as revitalizing both physical and psychological work climates to optimize human resource performance.
PENGARUH BUDAYA ORGANISASI, KEPEMIMPINAN, DAN LINGKUNGAN KERJA TERHADAP KINERJA PEGAWAI PADA KANTOR CAMAT NISAM KABUPATEN ACEH UTARA Muhammad Rafi Ananda; M. Ferdiananda Chadafi
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 4 No. 2 (2026): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v4i2.9295

Abstract

Kinerja pegawai merupakan salah satu faktor penting dalam mendukung tercapainya tujuan organisasi, khususnya dalam penyelenggaraan pelayanan publik. Penelitian ini bertujuan untuk menganalisis pengaruh budaya organisasi, kepemimpinan, dan lingkungan kerja terhadap kinerja pegawai, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif dengan populasi dan sampel sebanyak 36 pegawai pada Kantor Camat Nisam Kabupaten Aceh Utara. Data dikumpulkan melalui kuesioner, observasi, dan dokumentasi, kemudian dianalisis menggunakan regresi linear berganda, uji t, uji F, koefisien korelasi, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa budaya organisasi tidak berpengaruh secara parsial terhadap kinerja pegawai, sedangkan kepemimpinan dan lingkungan kerja berpengaruh secara parsial terhadap kinerja pegawai. Secara simultan, budaya organisasi, kepemimpinan, dan lingkungan kerja berpengaruh signifikan terhadap kinerja pegawai. Nilai koefisien korelasi sebesar 0,851 menunjukkan hubungan yang sangat kuat, sedangkan nilai koefisien determinasi sebesar 0,725 menunjukkan bahwa ketiga variabel independen menjelaskan 72,5% variasi kinerja pegawai. Hasil penelitian menunjukkan pentingnya perhatian terhadap kepemimpinan dan lingkungan kerja dalam mendukung peningkatan kinerja pegawai.
PENGARUH KUALITAS PRODUK, BRAND IMAGE, DAN HARGA TERHADAP KEPUASAN PELANGGAN RUMAH MAKAN WONG SOLO LHOKSEUMAWE Ghazi Al Ghifari; M. Ferdiananda Chadafi; Nurmalawati
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 4 No. 2 (2026): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v4i2.9356

Abstract

This study aims to analyze the effect of product quality, brand image, and price on customer satisfaction at Wong Solo Restaurant Lhokseumawe. The study employed a quantitative approach using a survey method. The population consisted of all customers of Wong Solo Restaurant Lhokseumawe, with a sample of 96 respondents selected through purposive sampling. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of IBM SPSS version 27.0. The results indicate that product quality has a positive and significant effect on customer satisfaction, as evidenced by a t-value of 3.417 and a significance value of 0.001 < 0.05. Meanwhile, brand image does not have a significant effect on customer satisfaction, with a t-value of 1.397 and a significance value of 0.166 > 0.05. Price also does not have a significant effect on customer satisfaction, with a t-value of 1.500 and a significance value of 0.137 > 0.05. Simultaneously, product quality, brand image, and price significantly affect customer satisfaction, as indicated by an F-value of 27.562 and a significance value of 0.000 < 0.05. The coefficient of determination (R²) of 0.473 indicates that 47.3% of the variation in customer satisfaction can be explained by product quality, brand image, and price, while the remaining 52.7% is influenced by other variables outside the scope of this study. The findings reveal that product quality is the most dominant factor influencing customer satisfaction at Wong Solo Restaurant Lhokseumawe.
PENGARUH DIGITAL MARKETING, INOVASI PRODUK DAN MODAL KERJA TERHADAP PENDAPATAN USAHA UMKM DI GAMPONG BAYU KECAMATAN KUTA MAKMUR KABUPATEN ACEH UTARA Syahrul Kamal; M. Ferdiananda Chadafi
Jurnal Ekonomi Manajemen Dan Bisnis (JEMB) Vol. 4 No. 2 (2026): November
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jemb.v4i2.9333

Abstract

This study aims to analyze the effect of digital marketing, product innovation, and working capital on the business income of MSMEs in Gampong Bayu, Kuta Makmur Subdistrict, North Aceh Regency. This study used a quantitative causal-associative approach, with data collected through questionnaires and documentation. The population consisted of 60 business units, with a sample of 37 MSME respondents selected using purposive sampling. Data were analyzed using multiple linear regression with the assistance of SPSS. The results showed that digital marketing had a positive and significant effect on business income, with a regression coefficient of 0.441, a t-count of 3.170, and a significance value of 0.003. Product innovation had a positive and significant effect, with a regression coefficient of 0.103, a t-count of 3.380, and a significance value of 0.007. Working capital also had a positive and significant effect, with a regression coefficient of 0.377, a t-count of 3.222, and a significance value of 0.003. Simultaneously, the three variables had a significant effect on business income, with an F-count of 34.950 and a significance value of 0.000. The Adjusted R Square value of 0.739 indicates that 73.9% of the variation in MSME business income can be explained by digital marketing, product innovation, and working capital.