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All Journal SEIKO : Journal of Management & Business JURNAL MANAJEMEN BISNIS Jurnal Pendidikan Manajemen Perkantoran (JPManper) Jurnal Visi Pengabdian Kepada Masyarakat Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil
Yuli Indah Fajar Dini
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Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Mathematics Mechanical Engineering Social Sciences Other

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Analisa Faktor yang Mempengaruhi Konsumen Minuman Boba Membeli Ulang Dan Berpromosi Mulut Ke Mulut di Batam Doni Effendi; Yuli Indah Fajar Dini
SEIKO : Journal of Management & Business Vol 4, No 3 (2022)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i3.2570

Abstract

Abstrak Penelitian ini bertujuan untuk menganalis faktor-faktor yang mempengaruhi konsumen minuman boba untuk membeli ulang dan berpromosi dari mulut ke mulut dikarenakan beberapa faktor yaitu promosi harga, citra merek, kualitas minuman, dan nilai yang dirasakan yang berpengaruh terhadap kepuasan pelanggan untuk membeli kembali dan mempromosikan dari mulut ke mulut pada minuman boba yang ada di Kota Batam. Kuesioner yang disebarkan berdomisili di kota Batam dan juga mempunyai kegemaran terhadap minuman boba. Pengambilan sampel pada penelitian ini difokuskan untuk para pengguna sosial media aktif yang mempunyai ketertarikan untuk membeli ulang dan berpromosi dari mulut ke mulut terhadap minuman boba dengan berbagai merek seperti Chat Time, Xi Boba, Boba King, Xing Fu Tang, KOI The, dan Street Boba serta minuman boba merek lainnya yang ada di Kota Batam. Pada studi penelitian ini terdapat sejumlah 21 pertanyaan terkait pada kuesioner penelitian ini, maka banyaknya sampel yang dibutuhkan minimum berjumlah 352 responden. Namun, untuk mencegah kekurangan data dan memastikan keakuratan data yang diperoleh, maka jumlah kuesioner yang dibagikan sebanyak 352 kuesioner melalui Google Form. Kata Kunci : Promosi Harga; Citra Merek; Kualitas Minuman; Nilai Manfaat; Kepuasan Pelanggan; Pembelian Abstract This study aims to analyze the factors that influence boba drink consumers to repurchase and promote by word of mouth due to several factors, namely price promotion, brand image, drink quality, and perceived value that affect customer satisfaction to repurchase and promote from word of mouth on boba drinks in Batam City. The questionnaires distributed are domiciled in the city of Batam and also have a penchant for boba drinks. Sampling in this study focused on active social media users who have an interest in repurchasing and word of mouth promotion of boba drinks with various brands such as Chat Time, Xi Boba, Boba King, Xing Fu Tang, KOI The, and Street Boba. as well as other brands of boba drinks in Batam City. In this research study there are a number of 21 questions related to this research questionnaire, so the number of samples required is a minimum of 352 respondents. However, to prevent data shortages and ensure the accuracy of the data obtained, the number of questionnaires distributed was 352 questionnaires via Google Form. Keywords: Price Promotion; Brand Image; Food Quality; Perceived Value; Customer Satisfaction; Repurchase Intention; Word Of Mouth
Analisis Faktor – Faktor Yang Mempengaruhi Minat Beli Konsumen terhadap Produk Ramah Lingkungan Dari Coffee Shop Di Kota Batam Alfiona Alfiona; Yuli Indah Fajar Dini
SEIKO : Journal of Management & Business Vol 4, No 2 (2021): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v4i3.2617

Abstract

Abstrak Penelitian ini bertujuan untuk menganalisa faktor – faktor yang mempengaruhi minat beli konsumen terhadap produk ramah lingkungan dari coffee shop di kota Batam dikarenakan adanya beberapa faktor yang dapat mempengaruhi yaitu permasalahan lingkungan, sikap, kontrol perilaku yang dirasakan, norma subjektif, dan kebiasaan seseorang yang mana berpengaruh terhadap minat beli konsumen terhadap produk ramah lingkungan dari coffee shop di kota Batam. Kuesioner yang disebarkan berdomisili di kota Batam dan pengunjung coffee shop. Pengambilan sampel pada penelitian ini difokuskan untuk para pengunjung coffee shop yang mempunyai ketertarikan terhadap produk ramah lingkungan dari Starbucks Indonesia, Janji Jiwa, Kopi Kenangan, dan Chatime Indonesia. Pada studi penelitian ini terdapat sejumlah 24 pertanyaan terkait pada kuesioner penelitian ini, banyaknya jumlah sampel yang penulis sebar luaskan berjumlah 350 responden yang mana disebar luaskan melalui Google Form. Kata Kunci: Minat Beli; Permasalahan Lingkungan; Sikap; Kontrol Perilaku yang Dirasakan; Norma Subjektif; Kebiasaan Abstract This study aims to analyze the factors that consumer interest in buying environmentally friendly products from coffee shops in the city of Batam because there are several factors that can influence, namely environmental concern, attitude, perceived behavioral control, subjective norms, and habit that affect buying interest. Consumers towards environmentally friendly products from coffee shops in the city of Batam. The questionnaires distributed are domiciled in the city of Batam and visitors to the coffee shop. Sampling in this study is for coffee shop visitors who have an interest in environmentally friendly products from Starbucks Indonesia, Janji Jiwa, Kopi Kenangan, and Chatime Indonesia. In this study, there were a number of 24 questions related to this research questionnaire, the large number of samples that the authors distributed were 350 respondents which were widely distributed through Google Form. Keywords: Purchase Intention; Environmental Concern; Attitude; Perceived Behavioral Control; Subjective Norm; Habit
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI MEDIASI PADA RESTORAN CEPAT SAJI DI KOTA BATAM Jeffryanto Jeffryanto; Yuli Indah Fajar Dini
Jurnal Ilmiah MEA (Manajemen, Ekonomi, & Akuntansi) Vol 6 No 3 (2022): Edisi September - Desember 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (423.478 KB) | DOI: 10.31955/mea.v6i3.2479

Abstract

Restoran cepat saji merupakan tempat yang menyediakan makanan dengan tingkat popularitas yang cukup tinggi dan banyak mendapatkan perhatian dari masyarakat Kota Batam, sehingga membuat penulis melakukan penelitian dengan tujuan menganalisis faktor yang mempengaruhi loyalitas pelanggan dengan kepuasan pelanggan sebagai mediasi. Sampel pada penelitian ini yaitu masyarakat lokal di Kota Batam yang mengunjungi restoran cepat saji seperti KFC, Mcd, Burger King, Pizza Hut, dan lain-lain yang berjumlah sebanyak 400 responden. Data yang dikumpulkan diperoleh dari penyebaran kuesioner (google form) dengan Partial Least Square (PLS) sebagai metode yang dimanfaatkan untuk mengolah data. Hasil dari penelitian ini yaitu variabel persepsi merek dan kualitas layanan tidak berpengaruh signifikan positif pada variabel kepuasan pelanggan. Sedangkan manajemen hubungan pelanggan dan reputasi berpengaruh signifikan positif pada variabel kepuasan pelanggan, dan variabel kepuasan pelanggan juga berpengaruh signifikan positif pada variabel loyalitas pelanggan.
Peran Motivasi sebagai Mediasi pada Pengaruh Pelatihan Pendidikan dan Gaya Kepemimpinan terhadap Kinerja Guru Sekolah Menengah Di Batam Farah Fakhirah Suganda; Yuli Indah Fajar Dini
Jurnal Pendidikan Manajemen Perkantoran Vol 9, No 1 (2024): Januari 2024
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jpm.v9i1.63455

Abstract

Penelitian bertujuan untuk mengetahui pengaruh (1) gaya kepemimpinan terhadap motivasi, (2) gaya kepemimpinan terhadap kinerja guru, (3) pelatihan pendidikan terhadap motivasi, (4)  pelatihan pendidikan terhadap kinerja guru, (5) motivasi terhadap kinerja guru, (6) gaya kepemimpinan terhadap kinerja guru motivasi sebagai mediasi, (7) pelatihan pendidikan terhadap kinerja guru dengan motivasi sebagai mediasi. Jumlah sampel pada penelitian ini adalah 402 responden yang merupakan seorang guru sekolah menengah di Batam dengan metode purposive sampling. Teknik analisis yang digunakan adalah metode Structural Equation Model (SEM) berbasis SmartPLS versi 3. Hasil peneilitian menunjukkan bahwa gaya kepemimpinan, pelatihan pendidikan dan motivasi terbukti bepengaruh posistif terhadap kinerja guru. Namun pelatihan pendidikan tidak terbukti berpengaruh terhadap motivasi, pelatihan pendidikan juga tidak terbukti berpengaruh terhadap kinerja guru jika dimediasi oleh motivasi. Kepala sekolah perlu meningkatkan kepemimpinan dan memberikan pelatihan pendidikan yang sesuai dan dibutuhkan guru agar dapat memotivasi sehingga meningkatkan performanya.
Impact of Job Satisfaction as Mediation on the Performance of Generation Z Employees Yuli Indah Fajar Dini; Chou, Ricky
Jurnal Manajemen Bisnis Vol. 11 No. 2 (2024): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v11i2.915

Abstract

This study explores the impact of job satisfaction as a mediator on the performance of Generation Z employees. The research focuses on examining the relationship between work motivation, leadership style, work competence, job satisfaction, and employee performance. Using a quantitative methodology, data were collected through surveys and analyzed using statistical tools such as SPSS and SmartPLS. The results indicate that job satisfaction significantly mediates the relationship between the independent variables (work motivation, leadership style, and work competence) and employee performance. These findings have important implications for organizational strategies aimed at improving employee performance through enhanced job satisfaction.
Implementasi Proses Rekrutmen Dan Seleksi Pada Karyawan Di UKM Early Coffe Batam Mualifah Nurhidayati; Yuli Indah Fajar Dini
Jurnal Visi Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): Jurnal Visi Pengabdian Kepada Masyarakat : Edisi Februari 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/pengabdian.v5i1.1904

Abstract

The background raised in this service activity is to provide an understanding of the right recruitment and selection process or stages for Early Coffee and the use of social media to advertise job vacancies in accordance with the required positions. The purpose of this service activity is so that Early Coffee can find out how to recruit employees who are in accordance with the required positions so that the process of selecting new employees will be appropriate and can improve employee work performance because they work according to their fields. The method used in this activity is an introduction to the recruitment and selection process with several stages, making prospective employee forms and explaining the job description of each employee. The results obtained in this activity are that Early Coffee is very careful and strategic in selecting suitable employees and social media is a means for Early Coffee to open job advertisements to the wider community while marketing its culinary beverage business
Analisa Manajemen Proyek Pada Pemanfaatan Limbah Stik Es Krim Menjadi Lampu Tidur Davis Reandy; Ferdawson Ferdawson; Rich Jackson; Yuli Indah Fajar Dini
Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil Vol. 2 No. 3 (2024): Juli: Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipi
Publisher : Asosiasi Riset Ilmu Teknik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/konstruksi.v1i3.391

Abstract

This waste used from ice cream sticks will be transformed into a lantern with contemporary aesthetics that can function both as equipment and ornament. The issue of needs and desires, or fulfilling needs, always confronts humanity. Needs are requirements for human survival; among them are economic needs, which are basic needs for society and are therefore met through various work patterns, procedures and strategies. Continuous efforts to meet needs require rational behavior from individuals, which requires action to prevent inefficiency and waste. Conclusion Specific criteria, such as the amount of active components, safety standards, and microbiological test results, are necessary to evaluate tissue quality. It is important to carry out thorough testing at every stage of the production process to guarantee that recyclable containers are of the highest quality.
Implementasi Proses Rekrutmen Dan Seleksi Pada Karyawan Di UKM Early Coffe Batam mualifah Nurhidayati; Yuli Indah Fajar Dini
Jurnal Visi Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): Jurnal Visi Pengabdian Kepada Masyarakat : Edisi Februari 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/pengabdian.v5i1.2669

Abstract

The background raised in this service activity is to provide an understanding of the right recruitment and selection process or stages for Early Coffee and the use of social media to advertise job vacancies in accordance with the required positions. The purpose of this service activity is so that Early Coffee can find out how to recruit employees who are in accordance with the required positions so that the process of selecting new employees will be appropriate and can improve employee work performance because they work according to their fields. The method used in this activity is an introduction to the recruitment and selection process with several stages, making prospective employee forms and explaining the job description of each employee. The results obtained in this activity are that Early Coffee is very careful and strategic in selecting suitable employees and social media is a means for Early Coffee to open job advertisements to the wider community while marketing its culinary beverage business.
Co-Authors Alfiona Alfiona Chou, Ricky Davis Reandy Doni Effendi Farah Fakhirah Suganda Ferdawson Ferdawson Jeffryanto Jeffryanto Mualifah Nurhidayati Rich Jackson