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All Journal Jurnal Visi Pengabdian Kepada Masyarakat Amkop Management Accounting Review (AMAR)
Mualifah Nurhidayati
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Arts Humanities Economics, Econometrics & Finance Education Engineering Mathematics Mechanical Engineering Social Sciences

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Strategi Penerapan Pemasaran Digital Marketing pada Warung Sembako Bintang Antony Sentoso; Mualifah Nurhidayati; Sheril Fitri Riana; Mischelle Lo; Jovina Jovina; Ricky Tan
Amkop Management Accounting Review (AMAR) Vol. 3 No. 1 (2023): January - June
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (961.915 KB) | DOI: 10.37531/amar.v3i1.507

Abstract

Pesatnya perkembangan teknologi dan digital mendorong transformasi dunia pemasaran secara konvensional (offline) menjadi secara digital (online) hal ini juga berlaku pada UMKM. Usaha Mikro Kecil dan Menengah (UMKM) berperan strategis dalam proses pembangunan ekonomi nasional dengan meningkatkan PDB negara Indonesia dalam menghadapi Era Industri 4.0. sehingga penerapan pemasaran digital perlu dilakukan oleh UMKM demi meningkatkan penjualan yang dapat berpengaruh terhadap perekonomian negara. Kegiatan pengabdian ini bertujuan untuk melakukan analisa terhadap strategi pemasaran yang telah dilakukan oleh UMKM Warung Sembako Bintang dan memberikan wawasan dan menerapkan strategi pemasaran secara digital yang berguna untuk memperluas jangkauan pemasarannya. Metode pelaksanaannya berupa koordinasi, perencanaan, pelaksanaan hingga monitoring terhadap kegiatan yang dilakukan dengan mitra. Hasil dari kegiatan ini berupa adanya transformasi strategi pemasaran secara digital dapat mempermudah UMKM Warung Sembako Bintang dalam memperluas pemasarannya
Implementasi Proses Rekrutmen Dan Seleksi Pada Karyawan Di UKM Early Coffe Batam Mualifah Nurhidayati; Yuli Indah Fajar Dini
Jurnal Visi Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): Jurnal Visi Pengabdian Kepada Masyarakat : Edisi Februari 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/pengabdian.v5i1.1904

Abstract

The background raised in this service activity is to provide an understanding of the right recruitment and selection process or stages for Early Coffee and the use of social media to advertise job vacancies in accordance with the required positions. The purpose of this service activity is so that Early Coffee can find out how to recruit employees who are in accordance with the required positions so that the process of selecting new employees will be appropriate and can improve employee work performance because they work according to their fields. The method used in this activity is an introduction to the recruitment and selection process with several stages, making prospective employee forms and explaining the job description of each employee. The results obtained in this activity are that Early Coffee is very careful and strategic in selecting suitable employees and social media is a means for Early Coffee to open job advertisements to the wider community while marketing its culinary beverage business
Implementasi Proses Rekrutmen Dan Seleksi Pada Karyawan Di UKM Early Coffe Batam mualifah Nurhidayati; Yuli Indah Fajar Dini
Jurnal Visi Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2024): Jurnal Visi Pengabdian Kepada Masyarakat : Edisi Februari 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/pengabdian.v5i1.2669

Abstract

The background raised in this service activity is to provide an understanding of the right recruitment and selection process or stages for Early Coffee and the use of social media to advertise job vacancies in accordance with the required positions. The purpose of this service activity is so that Early Coffee can find out how to recruit employees who are in accordance with the required positions so that the process of selecting new employees will be appropriate and can improve employee work performance because they work according to their fields. The method used in this activity is an introduction to the recruitment and selection process with several stages, making prospective employee forms and explaining the job description of each employee. The results obtained in this activity are that Early Coffee is very careful and strategic in selecting suitable employees and social media is a means for Early Coffee to open job advertisements to the wider community while marketing its culinary beverage business.
Co-Authors Jovina Jovina Mischelle Lo Ricky Tan Sentoso, Antony Sheril Fitri Riana Yuli Indah Fajar Dini