Garuda - Garba Rujukan Digital

Branding Institusi Pendidikan Melalui Media Sosial Instagram Cry Cinta Putri Anjel; Betris Lovely Lengkong; Deske W. Mandagi; Sandra J.R. Kainde
SEIKO : Journal of Management & Business Vol 5, No 2 (2022): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.2893

Globalisasi dan digitalisasi telah mendorong institusi pendidikan untuk lebih inovatif dalam menggunakan media sosial untuk pemasaran. Namun, model teoritis yang menjelaskan efektivitas social media marketing (SMM) khususnya Instagram di lembaga pendidikan masih sedikit. Studi ini mencoba untuk mengisi kesenjangan teoritis dengan berfokus pada 4 variabel: SMM, kesadaran merek, citra merek dan sikap merek. Data kuantitatif dikumpulkan melalui survei terhadap 149 responden yang merupakan Gen Z dengan rentang usia 15-25 tahun. Data kemudian dianalisis menggunakan Structual Equation Modeling (SEM) dengan bantuan program SmartPLS Statistics. Hasil analisis data mengungkapkan tiga temuan penting. Pertama, SMM berpengaruh signifikan dan positif terhadap sikap merek, kesdaran merek dan citra merek. Kedua, citra merek memiliki pengaruh signifikan dan positif terhadap sikap merek. Ketiga, kesadaran merek berpengaruh signifikan terhadap citra merek. Hasil ini memberikan informasi berharga bagi pengelola lembaga pendidikan dalam memanfaatkan media sosial sebagai alat untuk membangun brand institusi yang kuat.

FROM LIKES TO LOYALTY: THE INTERPLAY OF SOCIAL MEDIA MARKETING IN SHAPING EDUCATION INSTITUTION BRAND ATTITUDE AND LOYALTY Sandra J.R. Kainde; Deske W. Mandagi
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research investigates the impact of social media marketing (SMM) on brand loyalty of education institutions. With the rising utilization of social media platforms in higher education, comprehending the interconnection between social media marketing and brand loyalty has become increasingly crucial. The research employs a quantitative approach involving a sample of 250 senior high school students, utilizing Structural Equation Modelling (SEM) technique in SmartPLS software to analyze the collected data. The study aims to examine the influence of SMM activities on students' attitude towards educational institutions brand and their loyalty. The findings reveal that SMM plays a vital role in shaping students' attitudes towards educational institutions and in building their loyalty towards those institutions. Furthermore, the influence of SMM on brand loyalty is mediates by brand attitude. The study concludes with practical implications for educational marketers to effectively utilize social media marketing strategies to establish brand loyalty and enhance the overall reputation of their institution

The Combined Effect of Brand Gestalt, Brand Awareness, and Brand Image on Ecotourism WOM Intention Mandagi, Deske W.; Pasuhuk, Lefrand S.; Kainde, Sandra J.R.
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 5 No. 3 (2024): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v5i3.3147

Purpose: This study aims to critically examine the interplay of brand gestalt, brand awareness, and brand image in the rapidly evolving context of ecotourism destinations, addressing the immediate need for insights that can enhance sustainable tourism marketing strategies. Methodology: A quantitative research design was utilized in this study using survey-based data on 241 respondents who were visitors to ecotourism destinations in North Sulawesi, Indonesia. Results: This study found that service quality, platform type, shopping convenience, and product quality have a positive influence on consumer satisfaction when shopping online. Limitations: One potential limitation of the study is that the respondents were limited to customers of online shoppers and college students in North Sulawesi, which may restrict the generalizability of the findings to broader consumer populations. Contribution: Tourism operators can use the insights gained from this study to enhance their brand strategy. By focusing on building a strong brand gestalt, increasing brand awareness, and fostering a positive brand image, they can effectively stimulate WOM, which is a powerful marketing tool in ecotourism.

Work-Life Balance, Kepuasan Kerja, dan Kinerja Di Antara Karyawan Milenial dan Gen Z: Tinjauan Sistematis: Work-Life Balance, Job Satisfaction and Performance Among Millennial and Gen Z Employees: A Systematic Review Evi C Waworuntu; Sandra J. R. Kainde; Deske W Mandagi
Society Vol 10 No 2 (2022): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v10i2.464

Although the impact of work-life balance and job satisfaction on employee performance has been extensively studied, there still lacks a comprehensive understanding of the interplay among these variables among millennials and generation Z (gen Z) employees. This present inquiry, therefore, aims to systematically analyze how work-life balance and job satisfaction affect millennials’ and gen Z’s performance. Following a systematic literature review approach, relevant studies published in 2018-2022 were derived from two main academic databases (Google scholar and Research gate). Thirty-five peer-reviewed articles were then carefully selected and analyzed. The result shows that (1) work-life balance and job satisfaction positively affect millennial’s and gen Z’s performance; (2) gen Z are more idealists in thriving for work and growth (3) millennials and gen Z put a value on the supportive work environment, supportive supervisor, and career opportunity for job satisfaction (4) millennial and gen Z put a value on flexibility of work hours, annual leave and work from home for work-life balance.

A Systematic Review of Servant Leadership Outcomes in Education Context Sandra J.R. Kainde; Deske Mandagi
EDUKASIA: Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 2 (2023): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v4i2.627

This study presents a comprehensive systematic review aimed at investigating the role of servant leadership within the context of education. The primary objective was to identify and synthesize empirical studies exploring the outcomes and impacts of servant leadership in educational settings. Given the paucity of systematic reviews addressing servant leadership in education, this research seeks to bridge the gap in existing literature by providing an evidence-informed exploration of how servant leadership operates and can be effectively applied in educational institutions. The study employed a systematic literature review methodology, analyzing 30 scientific articles sourced from the Scopus and Web of Science (WOS) databases. The results of the data analysis highlighted the critical role played by servant leadership in the education context. At the individual level, servant leadership fosters a vibrant environment where teachers experience enhanced morale, job satisfaction, and engagement. Trust and loyalty flourish, solidifying the bonds within the educational community. On the organizational level, servant leadership empowers individuals and fosters improved communication, leading to a positive and collaborative organizational culture. The findings underscore the profound impact of servant leadership on teacher outcomes, affirming its relevance as a guiding philosophy for effective leadership within educational settings.

Social Media Marketing And Destination Branding: Current Research Trend And Direction For Future Research Sandra J.R. Kainde; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.7920

Social media has become a pivotal tool in shaping destination branding strategies, profoundly influencing tourists’ perceptions and behaviors. This study aims to systematically review the existing literature to examine the intersection of social media marketing and destination branding, with the goal of identifying dominant research themes, theoretical gaps, and future research directions. Utilizing a Systematic Literature Review (SLR) methodology, the study analyzes peer-reviewed journal articles published between 2010 and 2025, sourced from the Scopus database. Following the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) framework, rigorous screening, data extraction, and synthesis were applied. The final dataset includes 103 relevant studies, with 66 articles subjected to in-depth bibliometric and content analysis. VOSviewer was employed for data visualization and thematic clustering. The findings reveal eight key thematic clusters: Social Media and Co-Creation, Sustainability in Branding, Digital Engagement, Emotional and Experiential Branding, Place Identity, and Brand Equity. The results offer critical insights into how social media facilitates brand co-creation and emotional resonance in destination marketing and highlight underexplored areas for future investigation. This review contributes to both academic scholarship and practical strategy development by offering a comprehensive thematic map of the evolving discourse on social media and destination branding.

A Systematic Review of Servant Leadership Outcomes in Education Context Kainde, Sandra J.R.; Mandagi, Deske
EDUKASIA Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 2 (2023): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v4i2.627

This study presents a comprehensive systematic review aimed at investigating the role of servant leadership within the context of education. The primary objective was to identify and synthesize empirical studies exploring the outcomes and impacts of servant leadership in educational settings. Given the paucity of systematic reviews addressing servant leadership in education, this research seeks to bridge the gap in existing literature by providing an evidence-informed exploration of how servant leadership operates and can be effectively applied in educational institutions. The study employed a systematic literature review methodology, analyzing 30 scientific articles sourced from the Scopus and Web of Science (WOS) databases. The results of the data analysis highlighted the critical role played by servant leadership in the education context. At the individual level, servant leadership fosters a vibrant environment where teachers experience enhanced morale, job satisfaction, and engagement. Trust and loyalty flourish, solidifying the bonds within the educational community. On the organizational level, servant leadership empowers individuals and fosters improved communication, leading to a positive and collaborative organizational culture. The findings underscore the profound impact of servant leadership on teacher outcomes, affirming its relevance as a guiding philosophy for effective leadership within educational settings.

A Decade of Brand Experience Research in Indonesia: Evolution, Patterns, and Future Directions Kainde, Sandra J.R.; Pasuhuk, Lefrand S.; Mandagi, Deske W.
Jurnal Economic Resource Vol. 9 No. 1 (2026): October - March
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v9i1.2109

In contemporary branding and marketing scholarship, brand experience has become a pivotal construct for explaining how firms create value, cultivate loyalty, and maintain competitive advantage in increasingly digital and experience-intensive markets. Responding to this shift, the present study conducts a systematic literature review (SLR) to examine the evolution, intellectual structure, and thematic composition of brand experience research in the Indonesian context. Guided by the PRISMA framework, the review process screened 14,326 records retrieved from the Scopus database, resulting in a final sample of 132 peer-reviewed journal articles published between 2015 and 2025. Bibliometric and keyword co-occurrence analyses reveal five dominant thematic clusters: (1) core brand experience and relational outcomes, (2) brand management and brand equity formation, (3) digital and technology-mediated brand experience, (4) service quality and experience design, and (5) context-specific and market applications. The findings indicate that brand experience research in Indonesia has transitioned from early service quality and satisfaction-oriented perspectives toward more integrative, strategically grounded, and digitally enabled experiential frameworks. Despite this progression, several vital areas remain underdeveloped, including the emotional and psychological foundations of brand experience, the deeper integration of advanced analytics and artificial intelligence, ethical and cultural dimensions of experiential value, and the development of robust, context-sensitive measurement approaches. By synthesizing fragmented research streams into a coherent thematic structure, this study advances theoretical understanding of brand experience. It provides a structured foundation for future scholarly inquiry and managerial application in Indonesia and comparable emerging market settings.

Financial Stress-Test of the Palm Oil Industry: Bankruptcy Prediction Using the Modified Altman Z-Score During the Downturn Phase Polii, Harke Revo Leonard; Kainde, Sandra J.R.; Pangemanan, Rifal Richard
Economics and Digital Business Review Vol. 7 No. 1 (2026)
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.3605

This study aims to predict the bankruptcy potential of Plantation Sub-Sector companies listed on the Indonesia Stock Exchange (IDX) during the critical downturn cycle of 2017-2019. This period serves as a stress-test window following the commodity boom. Employing a descriptive quantitative approach, the research analyzes secondary data from 10 companies selected through purposive sampling. The primary analytical tool is the Modified Altman Z-Score model. The results indicate severe financial distress within the sector due to price volatility and aggressive downstreaming policies. Specifically, out of the 10 sampled companies, only 1 company was classified as "Healthy" (Z > 2.60), 1 company was identified as "Vulnerable" or in the grey area (1.10 < Z < 2.60), and 8 companies were predicted to be "Bankrupt" (Z < 1.10). These empirical findings suggest a critical vulnerability in the plantation sector, highlighting an urgent need for financial restructuring and strategic management improvements to navigate post-boom challenges and ensure long-term sustainability. Keywords: Bankruptcy Prediction, Modified Altman Z-Score, Plantation Sub-Sector, Financial Distress.

Otoritas Privat Penyedia Indeks Dan Stabilitas Pasar Berkembang: Guncangan Kelayakan Investasi MSCI, Stres Likuiditas IHSG, Dan Reformasi Transparansi Di Indonesia Kainde, Sandra J.R.; Polii, Harke Revo Leonard; Tumbel, Noldy Jerry; Loing, Rooswita
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 4 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i4.10595

Meningkatnya investasi berbasis indeks membuat penilaian penyedia indeks global berfungsi sebagai sinyal yang mengoordinasikan ekspektasi pelaku pasar lintas negara. Studi ini bertujuan menjelaskan bagaimana sinyal tata kelola indeks dari Morgan Stanley Capital International memicu guncangan kelayakan investasi yang berujung pada dislokasi harga dan stres likuiditas di pasar ekuitas Indonesia. Penelitian ini menggunakan pendekatan kualitatif dengan desain studi kasus, yang dioperasionalisasikan melalui penelusuran proses berbasis mekanisme. Data dihimpun dari dokumen primer dan materi kebijakan, bukti pasar Indeks Harga Saham Gabungan dan indikator perdagangan intrahari, serta artefak wacana dan komunikasi publik dari media dan komentar pasar yang dapat ditelusuri. Hasil menunjukkan bahwa reaksi ekstrem muncul ketika pengumuman indeks dipersepsikan sebagai penurunan kelayakan investasi, bukan penyesuaian teknis semata. Legitimasi eksternal memperkuat ekspektasi penyesuaian portofolio berbasis indeks sehingga tekanan jual bergerak serempak. Secara paralel, narasi risiko tentang transparansi kepemilikan, porsi saham beredar publik, dan kualitas pembentukan harga memperbesar ketidakpastian, mempercepat perilaku mengikuti arus, dan menipiskan likuiditas hingga memicu penghentian perdagangan sementara serta mendorong reform kebijakan. Temuan ini menegaskan perlunya penguatan transparansi, integritas pengawasan perdagangan, dan tata kelola data kelayakan investasi untuk meningkatkan ketahanan pasar berkembang.

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