Garuda - Garba Rujukan Digital

Branding Institusi Pendidikan Melalui Media Sosial Instagram Cry Cinta Putri Anjel; Betris Lovely Lengkong; Deske W. Mandagi; Sandra J.R. Kainde
SEIKO : Journal of Management & Business Vol 5, No 2 (2022): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.2893

Globalisasi dan digitalisasi telah mendorong institusi pendidikan untuk lebih inovatif dalam menggunakan media sosial untuk pemasaran. Namun, model teoritis yang menjelaskan efektivitas social media marketing (SMM) khususnya Instagram di lembaga pendidikan masih sedikit. Studi ini mencoba untuk mengisi kesenjangan teoritis dengan berfokus pada 4 variabel: SMM, kesadaran merek, citra merek dan sikap merek. Data kuantitatif dikumpulkan melalui survei terhadap 149 responden yang merupakan Gen Z dengan rentang usia 15-25 tahun. Data kemudian dianalisis menggunakan Structual Equation Modeling (SEM) dengan bantuan program SmartPLS Statistics. Hasil analisis data mengungkapkan tiga temuan penting. Pertama, SMM berpengaruh signifikan dan positif terhadap sikap merek, kesdaran merek dan citra merek. Kedua, citra merek memiliki pengaruh signifikan dan positif terhadap sikap merek. Ketiga, kesadaran merek berpengaruh signifikan terhadap citra merek. Hasil ini memberikan informasi berharga bagi pengelola lembaga pendidikan dalam memanfaatkan media sosial sebagai alat untuk membangun brand institusi yang kuat.

FROM LIKES TO LOYALTY: THE INTERPLAY OF SOCIAL MEDIA MARKETING IN SHAPING EDUCATION INSTITUTION BRAND ATTITUDE AND LOYALTY Sandra J.R. Kainde; Deske W. Mandagi
Jurnal Ekonomi Vol. 12 No. 02 (2023): Jurnal Ekonomi, Perode April - Juni 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research investigates the impact of social media marketing (SMM) on brand loyalty of education institutions. With the rising utilization of social media platforms in higher education, comprehending the interconnection between social media marketing and brand loyalty has become increasingly crucial. The research employs a quantitative approach involving a sample of 250 senior high school students, utilizing Structural Equation Modelling (SEM) technique in SmartPLS software to analyze the collected data. The study aims to examine the influence of SMM activities on students' attitude towards educational institutions brand and their loyalty. The findings reveal that SMM plays a vital role in shaping students' attitudes towards educational institutions and in building their loyalty towards those institutions. Furthermore, the influence of SMM on brand loyalty is mediates by brand attitude. The study concludes with practical implications for educational marketers to effectively utilize social media marketing strategies to establish brand loyalty and enhance the overall reputation of their institution

The Combined Effect of Brand Gestalt, Brand Awareness, and Brand Image on Ecotourism WOM Intention Mandagi, Deske W.; Pasuhuk, Lefrand S.; Kainde, Sandra J.R.
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 5 No. 3 (2024): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v5i3.3147

Purpose: This study aims to critically examine the interplay of brand gestalt, brand awareness, and brand image in the rapidly evolving context of ecotourism destinations, addressing the immediate need for insights that can enhance sustainable tourism marketing strategies. Methodology: A quantitative research design was utilized in this study using survey-based data on 241 respondents who were visitors to ecotourism destinations in North Sulawesi, Indonesia. Results: This study found that service quality, platform type, shopping convenience, and product quality have a positive influence on consumer satisfaction when shopping online. Limitations: One potential limitation of the study is that the respondents were limited to customers of online shoppers and college students in North Sulawesi, which may restrict the generalizability of the findings to broader consumer populations. Contribution: Tourism operators can use the insights gained from this study to enhance their brand strategy. By focusing on building a strong brand gestalt, increasing brand awareness, and fostering a positive brand image, they can effectively stimulate WOM, which is a powerful marketing tool in ecotourism.

Work-Life Balance, Kepuasan Kerja, dan Kinerja Di Antara Karyawan Milenial dan Gen Z: Tinjauan Sistematis: Work-Life Balance, Job Satisfaction and Performance Among Millennial and Gen Z Employees: A Systematic Review Evi C Waworuntu; Sandra J. R. Kainde; Deske W Mandagi
Society Vol 10 No 2 (2022): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v10i2.464

Although the impact of work-life balance and job satisfaction on employee performance has been extensively studied, there still lacks a comprehensive understanding of the interplay among these variables among millennials and generation Z (gen Z) employees. This present inquiry, therefore, aims to systematically analyze how work-life balance and job satisfaction affect millennials’ and gen Z’s performance. Following a systematic literature review approach, relevant studies published in 2018-2022 were derived from two main academic databases (Google scholar and Research gate). Thirty-five peer-reviewed articles were then carefully selected and analyzed. The result shows that (1) work-life balance and job satisfaction positively affect millennial’s and gen Z’s performance; (2) gen Z are more idealists in thriving for work and growth (3) millennials and gen Z put a value on the supportive work environment, supportive supervisor, and career opportunity for job satisfaction (4) millennial and gen Z put a value on flexibility of work hours, annual leave and work from home for work-life balance.

A Systematic Review of Servant Leadership Outcomes in Education Context Sandra J.R. Kainde; Deske Mandagi
EDUKASIA: Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 2 (2023): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v4i2.627

This study presents a comprehensive systematic review aimed at investigating the role of servant leadership within the context of education. The primary objective was to identify and synthesize empirical studies exploring the outcomes and impacts of servant leadership in educational settings. Given the paucity of systematic reviews addressing servant leadership in education, this research seeks to bridge the gap in existing literature by providing an evidence-informed exploration of how servant leadership operates and can be effectively applied in educational institutions. The study employed a systematic literature review methodology, analyzing 30 scientific articles sourced from the Scopus and Web of Science (WOS) databases. The results of the data analysis highlighted the critical role played by servant leadership in the education context. At the individual level, servant leadership fosters a vibrant environment where teachers experience enhanced morale, job satisfaction, and engagement. Trust and loyalty flourish, solidifying the bonds within the educational community. On the organizational level, servant leadership empowers individuals and fosters improved communication, leading to a positive and collaborative organizational culture. The findings underscore the profound impact of servant leadership on teacher outcomes, affirming its relevance as a guiding philosophy for effective leadership within educational settings.

Social Media Marketing And Destination Branding: Current Research Trend And Direction For Future Research Sandra J.R. Kainde; Deske W. Mandagi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.7920

Social media has become a pivotal tool in shaping destination branding strategies, profoundly influencing tourists’ perceptions and behaviors. This study aims to systematically review the existing literature to examine the intersection of social media marketing and destination branding, with the goal of identifying dominant research themes, theoretical gaps, and future research directions. Utilizing a Systematic Literature Review (SLR) methodology, the study analyzes peer-reviewed journal articles published between 2010 and 2025, sourced from the Scopus database. Following the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) framework, rigorous screening, data extraction, and synthesis were applied. The final dataset includes 103 relevant studies, with 66 articles subjected to in-depth bibliometric and content analysis. VOSviewer was employed for data visualization and thematic clustering. The findings reveal eight key thematic clusters: Social Media and Co-Creation, Sustainability in Branding, Digital Engagement, Emotional and Experiential Branding, Place Identity, and Brand Equity. The results offer critical insights into how social media facilitates brand co-creation and emotional resonance in destination marketing and highlight underexplored areas for future investigation. This review contributes to both academic scholarship and practical strategy development by offering a comprehensive thematic map of the evolving discourse on social media and destination branding.

Stimulasi Kreativitas Individu Melalui Keterampilan Pengelolaan Waktu Siswa SMA Negeri 1 Airmadidi Kainde, Sandra; Aseng, Andrew Christian; Supit, Deisye; Kereh, Dela Christin; Daular, Natasha
Servitium Smart Journal Vol 1 No 2 (2023): Servitium Smart Journal
Publisher : Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31154/servitium.v1i2.13

Kurangnya pemahaman tentang kreativitas dan bagaimana cara mengembangkan kreativitas itu sendiri, merupakan keterbatasan bagi siswa dalam kaitannya dengan keterampilan pengelaloaan waktu. Ketidakmampuan untuk mempriotritaskan tugas dan aktivitas menyebabkan siswa terlalu banyak menghabiskan waktu untuk kegiatan yang tidak produktif. Penulis beserta beberapa dosen dan mahasiswa memilih untuk melakukan kegiatan Pengabdian Kepada Masyarakat (PKM) di Sekolah Menengah Atas Negeri 1 Airmadidi oleh karena sekolah ini berada di area wilayah yang sama tempat penulis dan tim mengajar sehingga masyarakat termasuk para siswa dipandang layak dan perlu untuk mendapatkan materi dan stimulasi ini. Metode yang digunakan adalah ceramah, tanya jawab dan aktivitas di kelas selama 45 menit atau satu jam pelajaran kelas regular. Para mahasiswa turut memberikan pendampingan dalam proses kegiatan ini, juga dalam aktivitas dan administrasi. Pada akhir dari kegiatan, siswa memberikan umpan balik dari materi yang telah dipaparkan, menjawab beberapa pertanyaan dan menyelesaikan aktivitas. Secara keseluruhan mereka mengerti, cara mengelola waktu yang baik dan pemanfaatan waktu secara efisien, dapat mendorong siswa memiliki kreativitas. Keterampilan dalam mengelola waktu untuk para siswa sangatlah penting untuk memberikan waktu dan ruang dalam mendorong kreativitas individu.

A Systematic Review of Servant Leadership Outcomes in Education Context Kainde, Sandra J.R.; Mandagi, Deske
EDUKASIA Jurnal Pendidikan dan Pembelajaran Vol. 4 No. 2 (2023): Edukasia: Jurnal Pendidikan dan Pembelajaran
Publisher : LP. Ma'arif Janggan Magetan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62775/edukasia.v4i2.627

This study presents a comprehensive systematic review aimed at investigating the role of servant leadership within the context of education. The primary objective was to identify and synthesize empirical studies exploring the outcomes and impacts of servant leadership in educational settings. Given the paucity of systematic reviews addressing servant leadership in education, this research seeks to bridge the gap in existing literature by providing an evidence-informed exploration of how servant leadership operates and can be effectively applied in educational institutions. The study employed a systematic literature review methodology, analyzing 30 scientific articles sourced from the Scopus and Web of Science (WOS) databases. The results of the data analysis highlighted the critical role played by servant leadership in the education context. At the individual level, servant leadership fosters a vibrant environment where teachers experience enhanced morale, job satisfaction, and engagement. Trust and loyalty flourish, solidifying the bonds within the educational community. On the organizational level, servant leadership empowers individuals and fosters improved communication, leading to a positive and collaborative organizational culture. The findings underscore the profound impact of servant leadership on teacher outcomes, affirming its relevance as a guiding philosophy for effective leadership within educational settings.

Musik dalam Perkembangan Potensi Akademik Siswa Sekolah Dasar Meiske Maythy Lasut, Elizabeth; Kainde, Sandra
DIDASCO Vol 3 No 2 (2025): August 2025
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31154/sjip.v3i2.1310.87 - 97

Education is determining the result of the human being. Education also gives a huge contribution regarding the improvement of a nation. The effort to increase the quality process and the students’ learning outcome from primary level need to be realized in order to obtain the quality of human resource which is will be able to support the national advancement. The work should be the teachers’ and parents’ duty and responsible. Teachers’ role is very important to improve students’ ability through teaching and learning process at school directly. Teachers need to find out a helpful method in elaborating students’ way of think in order to learn easily to achieve the goals. There are several methods and facilitations which are used to push students’ learning potency. Music is one of various methods that used to help the teaching and learning process. Learning music is assumed as one of the triggers of students to learn better. This literature review is conducted to know how far the role of music in developing elementary students’ academic potential.

The relationship of entrepreneurship education, financial literacy, family environment, attitude to finance, and student entrepreneurial interest Simanungkalit, Ate Gueen; Kainde, Sandra J. R.; Tumbel, Jerry Noldin
Indonesian Research Journal in Education |IRJE| Vol. 10 No. 1 (2026): IRJE |Indonesian Research Journal in Education| in Progress|
Publisher : Universitas Jambi, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/irje.v10i1.49228

This study examined the influence of entrepreneurship education, financial literacy, family environment, and attitudes towards finance on entrepreneurial interest among students of the Faculty of Economics and Business at Universitas Klabat. It involved 210 students (144 from the Management Study Program and 66 from the Accounting Study Program) who completed an Entrepreneurship course. A 5-point Likert-scale questionnaire was used to measure four independent variables and one dependent variable, yielding a Cronbach's alpha of 0.868. Descriptive statistics indicated high scores on the variables studied, and no significant differences in entrepreneurial interest between study programs and genders. Entrepreneurial interest is positively and significantly related to entrepreneurship education, financial literacy, family environment, and attitudes towards finance. Campus entrepreneurial knowledge and family support contribute to increased interest in entrepreneurship. Regression analysis identified entrepreneurial education, family environment, and attitudes towards finance as significant predictors, though their contributions were moderate, suggesting a need for further research on other factors.

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