Article Per Year (5 Year)
p-Index From 2020 - 2025
0.947
P-Index
This Author published in this journals
All Journal SEIKO : Journal of Management & Business Jurnal Pengabdian kepada Masyarakat juremi: jurnal riset ekonomi Jurnal Pengabdian Mandiri
Anggia Sekar Putri
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 5 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Jurnal Pengabdian kepada Masyarakat

 1 
PENDAMPINGAN DALAM STRATEGI PEMASARAN PADA UMKM DI DESA KUALA SEMPANG Risnawati, Risnawati; Ginola Tri Shindy; Anggia Sekar Putri; Octaviani, Octaviani; Nanda Putri; Novitri Rahmawati; Salsabila, Salsabila; Risa Febriyatna
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 9: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i9.9638

Abstract

Marketing strategy is a measurable action intended to introduce company products to the wider community. A marketing strategy is a collection of business steps that have been combined at the level of product introduction to making consumers make purchases. The problem we encountered was related to marketing strategies that had not been implemented properly in Kuala Sempang Village. For this reason, we held "Marketing Strategy Assistance for MSMEs in Kuala Sempang Village". The method we used when researching was using the direct assistance method. The results of the survey we conducted showed a lack of understanding regarding MSME marketing strategies in Kuala Sempang Village. So, it can be concluded that this marketing strategy assistance is very important for business actors, because having a marketing strategy can increase the sales targets they want to achieve.
IMPLEMENTASI PACKAGING STRATEGY GUNA MENINGKATKAN DAYA SAING USAHA RENGGINANG BERBAHAN BAKU UBI DI DESA TOAPAYA UTARA Anggia Sekar Putri; Yuritanto, Yuritanto; Yusrizal, Yusrizal; Nanda Dewi Anggraeni; Ida Jernita Zendrato; Nanang Willy Prayogo; Rara Christya Marshanda; Ramadi, Ramadi; Rega Andira Pratama
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 9: Februari 2025
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v4i9.9640

Abstract

The rengginang business made from cassava in TOAPAYA UTARA Village District is generally considered a medium, small and micro enterprise (MSME) which has weaknesses in terms of business management, especially strategic marketing management, this condition is relatively seen as an obstacle to business competitiveness. Packaging is the activity of designing and producing containers or wrappers as a product. The aim of a packaging strategy is to produce packaging that is attractive, easy to carry, safe, does not cause food contamination, and provides complete and adequate product information. Good packaging can increase sales of a product. This Community Service uses the coaching clinic method, which is a combination of three indicators (counseling, mentoring and evaluation). The result of this research is that the implementation of a packaging strategy can increase the competitiveness of product sales. Good packaging is a means of communication that helps increase sales. Over time, packaging has undergone an evolution in its function, from initially only aiming to protect a product, now having a broader function, one of which is branding or product identity. The best local products are produced, in this case rengginang which has the potential to be absorbed in the market. Packaging Strategy formulation is effective in terms of: choosing colors that are attractive and inviting attention, having distinctive characteristics, containing information about rengginang products made from sweet potatoes, providing comfort for consumers who see it, giving a more positive impression and providing relatively high emotional power, and implementing business management good by partners.
Co-Authors Alfi Hendri Armansyah Armansyah Dwi Septi Haryani Ginola Tri Shindy Ida Jernita Zendrato Marsudi Marsudi Maryati Maryati Nadia Rosita Pandiangan Nanang Willy Prayogo Nanda Dewi Anggraeni Nanda Putri Novitri Rahmawati Octaviani Octaviani Raja Hardiansyah Ramadi Ramadi, Ramadi Rara Christya Marshanda Rega Andira Pratama Risa Febriyatna Risgar Friassantano Risnawati Risnawati Salsabila, Salsabila Selvi Fauzar Sri Langgeng Ratnasari Yuritanto, Yuritanto Yusrizal Yusrizal