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This Author published in this journals
All Journal International Journal of Applied Business and International Management
Rofian Almas Akbar
President University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Underlying Factors of the Use of E-Commerce by SMEs in Tanjung Lesung Rofian Almas Akbar; Adhi Setyo Santoso; Andi Ina Yustina; Hajanirina Andrianantenaina
International Journal of Applied Business and International Management Vol 7, No 3 (2022): December 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (396.785 KB) | DOI: 10.32535/ijabim.v7i3.1693

Abstract

This study aims to analyze the factors that the SME onwers in Tanjung Lesung need to promote their products through e-commerce. This study employed a quantitative method, presenting 23 questions anticipated to provide insight into the research problem. This study purposively selected 300 samples of small and medium-sized business owners who use the internet to sell their products. The results show that the management relationship between productivity and actual behavior revealed a favorable relationship between perceived usefulness and actual behavior, but a negative relationship between external pressure on actual behavior and organizational support for actual behavior. The study's limitations included the impact of internet usage via e-commerce on small and medium-sized businesses. Keywords: Actual Behavior, External Pressure, Managerial Productivity, Organizational Support, Perceived Usefulness
Underlying Factors of the Use of E-Commerce by SMEs in Tanjung Lesung Rofian Almas Akbar; Adhi Setyo Santoso; Andi Ina Yustina; Hajanirina Andrianantenaina
International Journal of Applied Business and International Management Vol 7, No 3 (2022): December 2022
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v7i3.1693

Abstract

This study aims to analyze the factors that the SME onwers in Tanjung Lesung need to promote their products through e-commerce. This study employed a quantitative method, presenting 23 questions anticipated to provide insight into the research problem. This study purposively selected 300 samples of small and medium-sized business owners who use the internet to sell their products. The results show that the management relationship between productivity and actual behavior revealed a favorable relationship between perceived usefulness and actual behavior, but a negative relationship between external pressure on actual behavior and organizational support for actual behavior. The study's limitations included the impact of internet usage via e-commerce on small and medium-sized businesses. Keywords: Actual Behavior, External Pressure, Managerial Productivity, Organizational Support, Perceived Usefulness
Co-Authors Adhi Setyo Santoso Andi Ina Yustina Andrianantenaina, Hajanirina