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All Journal International Journal of Economics Development Research (IJEDR) KARYA: Jurnal Pengabdian Kepada Masyarakat
Dewi Margaretha Prabowo
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN PEMBELIAN KERIPIK PISANG SKALA KECIL “MAK YAH” Mu’tasim Billah; Maulana Daffa Zain; Dimas Aditya Putra; Farikatu Daroini; Dewi Margaretha Prabowo; Azzalea Putri Dewanty
KARYA: Jurnal Pengabdian Kepada Masyarakat Vol 2 No 3 (2022): KARYA: Jurnal Pengabdian kepada Masyarakat
Publisher : FKIP Universitas Samawa

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Abstract

Penelitian ini dilaksanakan di Desa Pakel, Kecamatan Bareng, Kabupaten Jombang, Jawa Timur pada bulan September hingga Oktober 2022. Penelitian ini bertujuan untuk mengetahui proses produksi, besarnya biaya, penjualan dan pemasaran, juga branding, serta kepemilikan Nomor Induk Berusaha oleh pelaku usaha keripik pisang ini mengenai status legalitas usahanya. Metode penelitian yang digunakan adalah studi kasus pada usaha keripik pisang Mak Yah yang berada di Dusun Jemparing, Desa Pakel, Kecamatan Bareng, Kabupaten Jombang, Jawa Timur. Berdasarkan penelitian yang dilakukan dapat ditarik kesimpulan bahwa, produksi rumahan keripik pisang dalam satu kali proses produksi, dengan harga jual sebelum proses branding sebesar Rp 40.000,-/Kg, hingga mengalami kenaikan harga jual setelahnya yaitu sebesar Rp 45.000,-/Kg. Dengan demikian, guna untuk kelayakan usaha Keripik Pisang Mak Yah diperlukan adanya identitas/tanda pengenal (NIB) terkait pengajuan izin usaha maupun izin komersial/operasional lainnya yang akan membantu proses bisnis tersebut.
Marketing Strategy Analysis Using SWOT Analysis Method Dewi Margaretha Prabowo; Iriani Iriani
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.5230

Abstract

Currently, drinking coffee has become an integral part of the millennial lifestyle. This trend has led to a proliferation of coffee shops, especially in Surabaya. At the heart of Surabaya is Kota Kopi Ambengan, a modern cafe with a unique vintage charm. However, Kota Kopi has experienced a decline in sales turnover over the past few years. The current marketing strategy needs to be reevaluated. This study aims to develop a strong marketing strategy for Kota Kopi. The research employs the SWOT method to analyze the cafe's internal and external factors, including Strengths, Weaknesses, Opportunities, and Threats. By determining the weight and rating of these factors using the IFAS and EFAS matrices, the cafe's position relative to its competitors and potential strategies are identified using the grand strategy matrix. The internal and external factor weighting scores are both 4,000. According to the grand strategy matrix, Kota Kopi's position in quadrant I suggests it should adopt aggressive strategies. Recommended strategies include modernizing the cafe's interior while maintaining its vintage feel, ensuring product safety and cleanliness, enhancing hygiene in food and beverage production, and offering exclusive incentives to nearby office workers and high school students.
Co-Authors Azzalea Putri Dewanty Dimas Aditya Putra Farikatu Daroini Iriani Iriani Maulana Daffa Zain Mu’tasim Billah