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All Journal Advances in Global Economics and Business Journal International Journal of Tourism and Hospitality in Asia Pasific
Rosmelisa Yusof
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Study of Lazada in Malaysia Reveals the Impact of Social Media Marketing, Brand Trust, And Brand Loyalty on Consumers' Intention to Buy Intan Nur Nisa; Yee Huei Lok; Rosmelisa Yusof; Intan Nur Syaimaa Binti Mohd Bakri; Iskandar Aliff; Ivy Teoh Ai Wei; Pradhipta Hadyan Mahatmaputra; Dian Nanda Septi Nurawalya; Sachin; Rochana M B
Advances in Global Economics and Business Journal Vol. 4 No. 1 (2023): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

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Abstract

Lazada Group, which was founded in 2012, is the top online shopping platform in Southeast Asia. During the Covid-19 outbreak, a lot of people have switched to electronic purchasing. Online buying is therefore anticipated to become commonplace in the post-pandemic economy. In Malaysia, Lazada seizes the chance and gains market share. This study intends to investigate if social media marketing, brand trust, and brand loyalty can affect Malaysian Lazada users' purchasing intentions. The information was gathered from 150 Lazada users who joined in the online survey through a google form. The results demonstrate social media marketing, brand trust, and brand loyalty influence Lazada users' purchasing intentions. Thus, this study focused on reference and in-intensity understanding of its correlations and a long-term relationship with its customers.
I am proud working in McDonald’s: Are you a satisfied and loyal employee? Law Lih Herng; Lavhinesh A/L Balaraman; Lee Chiew Ceng; Lee Hui Lin; Erika Dwi Amelia Rahmasari; Fadhila Puput Ramadhani; Shweta Srivastava; Juhi Sharma; Rosmelisa Yusof
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2328

Abstract

One of the top fast-food restaurants in the world, McDonald's has more than 36,000 locations across the globe. In Malaysia, there are more than 320 branches country wide and they employ over 15000 employees around the country, supplying career, and development opportunities. This study aims to focus on how satisfied the employees are with their job and their loyalty towards the fast-food joint. Moreover, this study will also explain how the job satisfaction of the employees has a crucial part in shaping the employees' loyalty towards their workplace. For this study, we have surveyed the employees of five different McDonald’s branches in Malaysia and Indonesia, namely McDonald’s Kulim, McDonald’s Alma, McDonald’s E-Gate, McDonald’s Lowokwaru, and McDonald’s Darmo. Online surveys help to collect a huge amount of data while interviews provide deep and clear opinions and feelings of the employees. McDonald’s is familiar to many people. When McDonald’s understands and learns more about the employees’ satisfaction and loyalty, it is able to provide better service to the customers. As a customer, we can gain higher satisfaction.
Contributing Factors to Customers Loyalty in Gadgets A Study on Apple Brand Rosmelisa Yusof; Lok Yee Huei; Nur Aisya Adnan; Nur Aliah Ilyana Jefry; Nur Aliana Sofea Syuhaimi; Nur Alieza Natasha Marzuki; Nilna Iffa Afifatia Fasya; Naura Nuhaa Tsabita
International Journal of Tourism and Hospitality in Asia Pasific Vol 6, No 2 (2023): June 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijthap.v6i2.2344

Abstract

Apple is a well-known technology corporation globally and one of the most valuable brands in 2020. Apple Inc. is a company that designs, develops, and distributes mobile communication and media players, PCs, and portable digital music players. Apple's products include iPhones, iPads, Macs, and iPods.In Malaysia, most university students choose to utilize Apple devices for their studies.This research examines why most students prefer Apple products in their daily lives. This research will also examine customer satisfaction, product quality, and other aspects and attitudes that impact customers' loyalty to Apple products. The data was acquired through monitoring and surveying students at University Sains Malaysia. This paper's analysis approach compares theory to observation and survey data.
Co-Authors Dian Nanda Septi Nurawalya Erika Dwi Amelia Rahmasari Fadhila Puput Ramadhani Intan Nur Nisa Intan Nur Syaimaa Binti Mohd Bakri Iskandar Aliff Ivy Teoh Ai Wei Juhi Sharma Lavhinesh A/L Balaraman Law Lih Herng Lee Chiew Ceng Lee Hui Lin Lok Yee Huei Naura Nuhaa Tsabita Nilna Iffa Afifatia Fasya Nur Aisya Adnan Nur Aliah Ilyana Jefry Nur Aliana Sofea Syuhaimi Nur Alieza Natasha Marzuki Pradhipta Hadyan Mahatmaputra Rochana M B Sachin Shweta Srivastava Yee Huei Lok