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Equality of Strategy and Resources in Plastic Packaging Industry Companies Case Study : PT. Sinergi Inti Plastindo Tbk Khoirun Nisa Bahri
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 1 No 4 (2022): IJHESS-FEBRUARY 2022
Publisher : CV. AFDIFAL MAJU BERKAH

This study aims to identify a strategic group model in the plastic packaging industry in Indonesia. The plastic packaging industry plays an important role in the manufacturing industry. With the increasing demand for a manufactured product, the plastic packaging industry is still very tempting for business people. Strategic Group is a number of business units or a number of companies that use the same strategy with the same resources. This research focuses on PT. Sinergi Inti Plastindo, Tbk a plastic packaging company in Indonesia. The company produces various types of plastic packaging for food products. This case study research method is also used to describe a strategy used by companies as a strategy to deal with competition in industrial groups. The results of the research show that the market leader holds the highest sales in 2019 using the same strategy as its competitors. The results also show that companies operating in the same industry need to develop their product types. Don't just focus on one type of product. The number of types of products produced will increase the sales of the company. In addition, the market share obtained by the company will be higher.

Application of TIROCA Model at PT SPINDO Khoirun Nisa Bahri; Nadia Meirani; Popy Rufaidah
International Journal of Applied Business and International Management Vol 4, No 1 (2019): April 2019
Publisher : AIBPM Publisher

This paper aims to examine the application of strategic analysis with the TIROCA (Tangible Asset, Intangible Asset, and Organisational Capability) model as a basis to identify the strengths and weaknesses of a company, namely, PT Steel Pipe Industry of Indonesia, Tbk. (PT SPINDO, Tbk.). The company is one of the steel pipe manufacturers in Indonesia. The company has the largest production capacity in Indonesia and has experience in producing various kinds of steel pipes / tubes and various other related products. The company is one of the largest steel pipe manufacturers with the largets production capacity in Indonesia. The paper used a case study research method in order to explore the strategic strengths and weaknesses of the company through its: tangible asset, intangible asset, and organisational capability. The results of the study show the company's superiority come from the following three-resources: (1) tangible resources are derived from the sophistication of machinery and factory equipment; (2) intangible resources are generated from the innovation and creativity of the firm’s HR in creating various products; and (3) organizational capability resources derived from the firm’s competencies and skills in managing product development and the ability to recruit HR.

Strategic Analysis using TIROCA Model: Case Study at PT Steel Pipe Industry of Indonesia, Tbk. (PT SPINDO, Tbk.). Khoirun Nisa Bahri; Nadia Meirani; Popy Rufaidah
Journal of International Conference Proceedings (JICP) Vol 1, No 2 (2018): Proceedings of the 2nd International Conference of Project Management (ICPM) Gor
Publisher : AIBPM Publisher

This paper aims to examine the application of strategic analysis with the TIROCA (Tangible Asset, Intangible Asset, and Organisational Capability) model as a basis to identify the strengths and weaknesses of a company, namely, PT Steel Pipe Industry of Indonesia, Tbk. (PT SPINDO, Tbk.). The company is one of the steel pipe manufacturers in Indonesia. The company has the largest production capacity in Indonesia and has experience in producing various kinds of steel pipes / tubes and various other related products. The company is one of the largest steel pipe manufacturers with the largets production capacity in Indonesia. The paper used a case study research method in order to explore the strategic strengths and weaknesses of the company through its: tangible asset, intangible asset, and organisational capability. The results of the study show the company's superiority come from the following three-resources: (1) tangible resources are derived from the sophistication of machinery and factory equipment; (2) intangible resources are generated from the innovation and creativity of the firm’s HR in creating various products; and (3) organizational capability resources derived from the firm’s competencies and skills in managing product development and the ability to recruit HR. Keywords: TIROCA Model, strategic analysis, tangible assets, intangible assets, and organizational capability

PENGEMBANGAN PARIWISATA BERBASIS MASYARAKAT PADA MASYARAKAT SEKITAR DAYA TARIK WISATA SEJARAH BUDAYA KERATON KASEPUHAN CIREBON Delfta Tunjung Baswarani; Khoirun Nisa Bahri; Lutfiatul Mahmudah
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 10 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i10.3822-3839

Pemberdayaan masyarakat merupakan salah satu faktor penting dalam pengembangan daya tarik wisata selain pengembangan fasilitas wisata, fasilitas umum, dan aksesibilitas/ sarana prasarana. Maka akan baik jika masyarakat di kawasan Keraton Kasepuhan Cirebon ini dikembangkan dan diberdayakan melalui konsep pariwisata berbasis masyarakat. Adanya pengembangan Kampung Wisata Adat Magersari Mandalangan juga mendukung program dari Dinas Kebudayaan dan Pariwisata tentang pengembangan kampung-kampung wisata di Kota Cirebon. Penelitian ini menggunakan metode penelitian kualitatif dengan pengambilan datanya melalui bantuan studi literatur, wawancara pada berbagai pihak. Hasil dari penelitian menemukan bahwa masyarakat tidak memiliki pengetahuan yang cukup terhadap pariwisata dan masih memiliki sikap apatis terhadap cagar budaya yang berada di sekitar tempat tinggal mereka sehingga banyak situs cagar budaya yang rusak dan tidak terawat. Selain itu belum terbentuk program paket wisata, dan fasilitas-fasilitas pendukung wisata. Saran pengembangan pada penelitian ini berpedoman pada permasalahan yang terjadi di Kampung Wisata Adat Mandalangan dan daapt dilaksanakan oleh Dinas Kebudayaan dan Pariwisata Kota Cirebon selaku pemerintah daerah, Pemerintah Kelurahan Kesepuhan, Keraton Kasepuhan Cirebon, dan POKDARWIS Magersari Mandalangan.

Pendampingan Pemasaran Produk Ekspor Melalui Aplikasi E-Commerce Pada Sentra Kaos Sablon Bandung Abdul Rozak; Minhajuddin Minhajuddin; Khoirun Nisa Bahri; Tiara Felinda Amalia
Madaniya Vol. 4 No. 4 (2023)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.632

Sentra kaos sablon Jalan Suci Bandung merupakan salah satu sentra industri yang menjadi fokus pemerintah terhadap pengembangan industri fashion nasional. Namun sentra pelaku usaha kaos sablon tersebut masih belum optimal, hal ini terlihat dari fluktuasi penjualan kaos sablon yang mengalami pasang surut dan memiliki kendala dari segi strategi pemasaran. Promosi yang dilakukan oleh pelaku industri kaos sablon masih menggunakan cara tradisional, yakni dengan memasang spanduk di daerah jalan suci serta menggunakan media massa melalui koran, majalah dan televisi. Tim pelaksana pengabdian kepada masyarakat prodi perdagangan internasional Universitas Aisyiyah Bandung berupaya memberikan solusi dari permasalahan yang terjadi melalui pelatihan aplikasi e-commerce disertai pendampingan kepada para pelaku usaha di industri kaos sablon jalan suci bandung. Metode yang disampaikan melalui teknik ceramah dan diskusi interaktif guna memberikan pemahaman pembuatan profil dan landing page dengan memajang produk pada laman website masing-masing toko melalui media sosial kontemporer. Strategi pemasaran produk kaos sablon menggunakan e-commerce merupakan bagian dari e-business; di mana cakupannya lebih luas, tidak hanya sekedar perniagaan namun mencakup kolaborasi mitra bisnis, pelayanan nasabah, dan lainnya. Program pengabdian ini mampu memberikan manfaat besar dan tepat sasaran bagi pelaku UMKM setempat. Model pelatihan ini sangat efektif dalam memberikan wawasan pengetahuan baru di bidang pemasaran online khususnya pembuatan blog website e-commerce dan landing page sebagai sarana promosi produk secara global.

Implementation of Experiential Marketing in an Effort to Increase Tourists' Visiting Decisions at the Cimincul Springs Camping Ground Tourist Attraction, Subang Regency Untung Novianto; Khoirun Nisa Bahri; Siti Alif Betha Nur Jannah
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

The aim of this research is to find out how the implementation of Experiential marketing can improve tourists' visiting decisions. The method used in this research uses a qualitative method. The respondents used in this research were 4 tourists and managers using random sampling. The government's plan, based on the strategic plan of the Ministry of Tourism and Creative Economy, initiates how to revive the tourism sector after the Covid-19 pandemic and revive the community's economy through the tourism sector. The Ministry of Tourism and Creative Economy has a strategy to develop a tourist destination that prioritizes positive value for tourists, so that it can contribute to exploring existing potential. in their respective places or explore their own potential which can be collaborated with this tourism sector. One of them is the establishment of a Camping Ground, which is how the management can provide a positive experience for tourists. After this Camping Ground became increasingly well known and had a positive image, indirectly the management and the community could directly enjoy the results. Based on the description above, research was conducted regarding the Implementation of Experiential Marketing in an Effort to Increase Tourists' Visiting Decisions at the Cimincul Springs Camping Ground Tourist Attraction, Subang Regency. The method used in this research is qualitative, with interview, observation and documentation methods. The number of resource persons in this research was 4 resource persons consisting of management and tourists at the Mata Air Cimincul Camping Ground. The results of this research show that the implementation of Experiential Marketing has contributed to increasing tourists' visiting decisions, with more and more tourists visiting the Cimincul Subang Springs Camping Ground.

The Influence of Instagram, Brand Image, and Price on Online Purchase Decisions Bahri, Khoirun Nisa; Komaladewi, Rita
Asia Pacific Journal of Management and Education (APJME) Vol 6, No 1 (2023): March 2023
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v6i1.1654

This paper aimed to examine the impact of social media Instagram, brand image, and price on online purchasing decisions on SME customers. The sample size in this study was 100 respondents from Atthahirah Clothing's customers. Structural Equational Modeling (SEM) with SmartPLS 3.0 program was used as the analysis technique. The results show that the use of Instagram has no significant effect on online purchasing decision, also consumers do not consider brand image when they make online purchasing decisions. Meanwhile, price positively affects online purchasing decisions. In conclusion, the biggest motivation for Atthahirah consumers in making online purchasing decisions is price. Therefore, pricing is important in determining online purchasing decisions for hijab fashion SMEs consumers.

OPTIMALISASI BRANDING DAN SOCIAL MEDIA INSTAGRAM DALAM RANGKA MENUNJANG KEWIRAUSAHAAN MANDIRI PADA PRODUK KOPI CASCARA COFFEE KEUN Khoirun Nisa Bahri; Nduma Naomi Banurea
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Volume 5 No 1 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i1.25459

Indonesia merupakan negara yang kaya akan sumber daya alamnya. Salah satu sumber daya alam yang memiliki peluang besar dalam pengembangan industri yaitu kopi. Industri kopi memiliki pasar yang besar dan juga didukung dengan potensi bahan baku yang berlimpah. Indonesia adalah negara produsen biji kopi terbesar keempat di dunia setelah Brasil, Vietnam dan Kolombia dengan produksi rata-rata sekitar 700 ribu ton per tahun atau sekitar 9% dari produksi kopi dunia. Melalui perkembangan tersebut, Indonesia yang awalnya dikenal sebagai produsen kopi, perlahan berkembang menjadi negara konsumen kopi. Bahkan, industri pengolahan kopi nasional tidak hanya menjadi pemain utama di pasar domestik, tetapi juga telah merambah sebagai pemain global. Semakin meningkatnya permintaan akan kopi di Indonesia, semakin meningkat pula produksi kopi di Indonesia. Semakin banyaknya produksi kopi, semakin meningkat pula limbah dari kopi menjadi tinggi. Limbah kopi memiliki potensi jika diolah kembali menjadi sebuah produk dapat memiliki nilai ekonomi yang cukup tinggi. Coffee Keun merupakan UMKM yang memproduksi produk olahan kopi dan juga limbah kopi berupa minuman yang diberi nama Kopi Cascara. Coffee Keun terbilang baru dalam bisnis minuman kopi oleh karena itu banyak terdapat kekurangan dalam hal branding maupun strategi pemasarannya. Kegiatan ini bertujuan untuk meningkatkan kemampuan kewirausahaan pada UMKM Coffee Keun agar dapat bersaing dalam pasar dan dapat mengembangkan produknya secara terus menerus.

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