Article Per Year (5 Year)
p-Index From 2021 - 2026
0.659
P-Index
This Author published in this journals
All Journal Journal of Business and Management The Asian Journal of Technology Management (AJTM) Jurnal Manajemen Indonesia Journal of Innovation, Business and Entrepreneurship Journal of Consumer Study and Applied Marketing
Evy Rachmawati CH, Evy
School Of Business And Management, Institut Teknologi Bandung, Indonesia
Decision Sciences, Operations Research & Management Social Sciences

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 5 Documents
Search
Journal : Journal of Business and Management

 1 
EVALUATING CUSTOMER LEVEL OF LOYALTY BASED ON THE USE OF LOYALTY CARD AT COKOTETRA CAFÉ IN BANDUNG Astari, Vivi; Chaldun, Evy Rachmawati
Journal of Business and Management Vol 6, No 3 (2017)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Abstract. Background: Many tools that can be use with marketing division of the café to attract the customer and keep the customer loyal with the cafe. On the other hand, some cafés are not aware with this situation, especially for the small café that assume this is will increase their cost.  The purpose of this research is to know the customer loyalty as an outcome from the program that offer by Cokotetra Café, that is loyalty card. There is a significant effect or not by using the loyalty card to increase the customer loyalty level. Methods: By using the quantitative method will measure the customer level of loyalty based on the using of loyalty card. The data will be processed by discriminant analysis. This research will focus on Cokotetra Café Bandung.  Results: The result of this research is that the using of loyalty card in Cokotetra café gives an impact to the customer loyalty at the second level of loyalty that is affective level.  Conclusion:This study will contribute to give the evaluation to Cokotetra cafe to evaluate their loyalty card program. Keywords:  Customer Loyalty, Customer Relationship Management, Loyalty, Loyalty Card, Small Enterprise
Understanding Motivational Factors Affecting Entrepreneurial Decision : a Comparison Between Bandung Student Entrepreneurs And Student Non Entrepreneurs Sihombing, Rodeta; Rachmawati CH, Evy
Journal of Business and Management Vol 4, No 6 (2015)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (186.263 KB)

Abstract

Abstract. Today’s students are tomorrow’s potential entrepreneurs. This paper is focused on identify motivational factors that affecting bandung students motivation in becoming an entrepreneur. The objective of the research was to analyse the different motivational factors affecting entrepreneurial and working decision in order to find the proper way to increase the number of student entrereneur. Data was collected using a self administered questionnaire that was distributed through online survey. The population was student from all faculty in Bandung Institute of Technology. The finding of this study show that there is a gap between student entrepereners and non entrepreneurs, it is economic core, and both student show a high motivation in individual core. The results is there is a significant different motivation between student entrepreneurs and student non entrepreneurs. Non-financial and financial support should be improved to university student in Indonesia in order to increase the number of student entrepreneurs. Keyword : Entrepreneurial Decision, Motivational Factors, Indonesian student.
The Influence of Marketing Mix to Consumer Purchasing Decisions DK Donut, Cimindi, Bandung Rohman, Ngabdur; Rachmawati, Evy
Journal of Business and Management Vol 5, No 1 (2016)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (338.812 KB)

Abstract

Abstract. This research objective to know the marketing mix of DK Donut Company and the influence of marketing mix toward purchase decision donut. Variables that used are variable marketing mix and variable reseller purchase decision. Questionnaire was done toward 78 respondents that take randomly and be analyzing using SPPS. Researcher also had done observation on production place. The results of this research are DK Donut Company had set marketing mix (product, price, place, and promotion).In product variable, DK Donut Company had produced a product with brand DK Donut. DK Donut’s reseller can use their brands and sell the product with reseller price.In price variable, DK Donut Company decided its product price based on competition based pricing (competitor’s price). In place or distribution variable, DK Donut Company has some reseller who distribute company’s product. DK Donut production place is not strategic so the location is not easy accessible reseller especially reseller by a car. In promotion variable, DK Donut had built billboards to promote the product and brands DK Donut to the reseller/consumer. Variable product and price gives positive influence toward purchase decision significantly. Recommendation to DK Donut Company to make the production place strategic by replace production place (by rent a shop store) which is accessible to all kind of reseller. DK Donut Company has to keep cleanliness production place and do some promotion program to get new reseller and maintain old reseller.  Keyword: marketing mix, reseller, purchase decision, DK Donut Company
IDENTIFICATION OF INFLUENCING FACTOR ISLAMIC BASED VALUE ENTREPRENEURSHIP TOWARDS BUSINESS PERFORMANCE : A STUDY CASE IN BANDUNG Sanjaya, M Ramadhani; Chaldun, Evy Rachmawati
Journal of Business and Management Vol 7, No 2 (2018)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

 Abstract. The ratio of Indonesian entrepreneurs based on BPS data has risen to 3.1 percent. Indonesia is the largest muslim population of the world. According to BPS sensus 2010, the percentage of Muslim in Indonesia is 87,18% and from that amount some people are entrepreneur. Islam offer the concept of economic and business value that written in the Quran and what Messenger Muhammad. Therefore, is important to know how the Islamic value affect the entrepreneur spirit and mindset of muslim entrepreneur in and the impact of that Islamic value on the performance of business. This study used qualitative approach as research methodology. The method of sampling is purposive sampling. Observation and interview used to gain data from the respondent. Islamic value in business are integrity, transparency, fairness, target orientation that derived from quran and history of Muhammad SAW. The research concludes that Islamic entrepreneurship concept are align with modern theory ofentrepreneurship. The main purpose of business in Islam is to spread benefit to society as the manifestation of worship to gain blessing from god. The study find that some of muslim entrepreneur in Indonesia, know and implement that value in their business activity whereas some of them are not. The implementation of Islamic value give positive correlation on business performance, but in requirement that business strategy is designed well first. Therefore, it really recommended for all muslim entrepreneur to implement this value in their business.  Keywords: Business Performance, Entrepreneurship, Islamic Value, Spirituality, Muslim Entrepreneur
The Factors Influence Customer Purchase Intention on Cause-Related Marketing in Sadari Sedari Rusdiansyah, Fadel Rasyid; Chaldun, Evy Rachmawati
Journal of Business and Management Vol 10, No 2 (2021)
Publisher : Journal of Business and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sadari Sedari is A nonprofit organization that comes with the aim to strive for education and environmental sustainability through selling secondhand clothes collected from society. Their revenue is a fundamental thing towards their donation amount. Behind the selling activity, the heaps of used-clothes piled up in their storage because of the items that are not sold is become their concern. This study aims to discover the factors that influence customer purchase intention on cause-related marketing in Sadari Sedari and trace the linkage between them. The Theory of Planned Behavior (TPB) is used with additional variables of cause involvement and brand-cause fit. The survey collected 205 respondents within the age dominated of 18-23, domiciled in Jabodetabek and Bandung. The data processed with the PLS-SEM method. The research found the most significant influence to purchase intention is on attitude that affected by brand-cause fit. The research designed with the case study of Sadari Sedari and could be a reference for nonprofit organizations, or businesses to develop a cause-related marketing initiatives. Moreover, these findings could be a reference for researchers to use TPB to evaluate customer purchase intention in cause-related marketing activity.Keywords: Cause-Related Marketing, Consumer Behavior, Non-Profit Organization, Purchase Intention, Sadari Sedari, Theory of Planned Behavior (TPB)
Co-Authors Ali Fikri, Ramadhan Astari, Vivi Eko Agus Prasetio Gatot Yudoko Ichsan, Miftahul Indra Kurniawan Made Fiona Dwi Utami Ngabdur Rohman, Ngabdur Nuraisyah, Mala Pohan, Atika Sari Putri, Marcha Monita Ayu Rodeta Sihombing, Rodeta Rusdiansyah, Fadel Rasyid Sanjaya, M Ramadhani Sariputra, Yoko Siska, Julia Syah, Muhammad Mahbub Tsabitha, Nabila Utami, Made Fiona Dwi Widodo, Ameera Rahil Sahira Yuska, Novrisky