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All Journal Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis J-Coop : Journal of Co-operative
Mohammad Fahreza
Universitas Koperasi Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering

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Pengaruh Lingkungan Kerja dan Kepuasan Kerja Terhadap Produktivitas Kerja Karyawan (Studi Kasus Pada Koperasi Pegawai Pemerintah Kota Bandung) Rintan Rahayu; Heri Nugraha; Mohammad Fahreza
J-Coop : Journal of Co-operative Vol. 2 No. 1 (2026): J-Coop : Journal of Co-operative
Publisher : LPPM Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/jc.v2i1.57

Abstract

This study aims to determine the effect of work environment and job satisfaction on employee productivity at the Bandung City Government Employees Cooperative. The background of this research is the decline in employee productivity caused by an unsupportive work environment and relatively low job satisfaction. The research method used is a descriptive and verifiable quantitative approach with data collection through questionnaires distributed to 25 cooperative employees. Data were analyzed using multiple linear regression to test the influence of independent variables on the dependent variable. The results showed that the work environment had a positive and significant effect on work productivity by 28.6%, job satisfaction had a positive effect by 31.8%, and simultaneously both variables had a contribution of 48.6% to employee productivity. The conclusion of this study shows that the better the work environment and the higher the job satisfaction, the higher the employee productivity will be.
Pengaruh influencer endorsement terhadap persepsi kualitas produk: studi pada skincare somethinc Agus Nugraha; Mohammad Fahreza; Syifa Adawiyah
Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Vol. 5 No. 1 (2026): Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis
Publisher : ARKA INSTITUTE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55904/v1r8y951

Abstract

Penelitian ini menganalisis pengaruh influencer endorsement terhadap persepsi kualitas produk Somethinc, besarnya kontribusi pengaruh tersebut, serta perbedaan persepsi antara konsumen pengguna dan non-pengguna. Penelitian menggunakan desain kuantitatif potong lintang. Populasi target adalah pengguna TikTok di Indonesia yang pernah terpapar konten endorsement Somethinc; jumlah populasi tidak diketahui secara pasti. Sebanyak 110 responden dipilih melalui purposive sampling dan mengisi kuesioner daring. Data ordinal ditransformasi dengan Method of Successive Intervals, kemudian dianalisis menggunakan regresi linier sederhana dan independent-samples t-test pada IBM SPSS 27. Hasil menunjukkan influencer endorsement berpengaruh positif dan signifikan terhadap persepsi kualitas produk. Model menjelaskan 49,4 persen variasi persepsi kualitas. Tidak terdapat perbedaan signifikan antara pengguna dan non-pengguna. Temuan menegaskan peran endorsement sebagai isyarat kualitas sebelum maupun sesudah penggunaan. Somethinc perlu memprioritaskan kesesuaian influencer-produk, kredibilitas, autentisitas, dan konten edukatif, serta mengintegrasikan ulasan konsumen untuk mengurangi kesenjangan antara ekspektasi promosi dan pengalaman aktual.
Co-Authors Agus Nugraha Heri Nugraha Rintan Rahayu Syifa Adawiyah