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All Journal JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen
Abd Jalaludin Sayuti
Politeknik Negeri Sriwijaya
Economics, Econometrics & Finance Education Social Sciences Other

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Anteseden keterlibatan konsumen dalam media sosial dan minat berkunjung ke restoran lokal Heri Setiawan; Jusmawi Bustan; Rini Rini; Abd Jalaludin Sayuti
INOVASI Vol 18, No 4 (2022): November
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v18i4.11570

Abstract

Media sosial semakin populer di kalangan manajer restoran lokal sebagai platform penting untuk memasarkan fasilitas mereka dan membangun hubungan pelanggan. Menarik untuk dilakukan kajian tentang interaksi antara pengunjung dengan destinasi wisata kuliner. Konsumen yang datang ke restoran lokal berjumlah 176 responden menjadi sampel penelitian dengan pendekatan sampel purposive. Pengujian keterkaitan antar variabel yang diajukan menggunakan persamaan struktural. Studi ini menjelaskan bahwa interaksi sosial dan keterlibatan pengunjung memiliki hubungan positif dan tidak signifikan. Berbagi informasi dan keterlibatan pengunjung mempunyai hubungan positif dan tidak signifikan. Atraksi wisata kuliner dan keterikatan pengunjung memiliki hubungan positif dan signifikan. Keterlibatan pengunjung dan niat kunjungan berhubungan secara positif dan signifikan.
Unlocking Growth: Exploring How Social Capital, Organizational Learning Capability Shape Business Performance through Business Model Innovation Heri Setiawan; Abd Jalaludin Sayuti
JPBM (Jurnal Pendidikan Bisnis dan Manajemen) Vol 10, No 2: September 2024
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um003v10i22024p129

Abstract

This study focuses on revealing the power of social capital and organizational learning capabilities to increase business performance by using business model innovation as a mediation variable. The population of this study was micro and small enterprises in Palembang amounting to 1.103 SMEs and the sample used was 172 SMEs. The sampling technique uses purposive sampling assuming micro and small enterprises are still actively running their businesses until Agustus 2023. Data analysis uses an SEM-based structural model approach. The survey findings revealed that social capital could significantly improve business model innovation but not for business performance. Organizational learning capabilities could significantly improve business model innovation and performance. Then, business model innovation can reinforce social capital ties, organizational learning capabilities, and business performance. This survey expands the existing knowledge by scrutinizing the role of business model innovation as mediation between social capital and organizational learning capabilities, and, hence, makes a notable adjunct to the existing knowledge in the micro and small enterprises context by concentrating on the connection between social capital, organizational learning capability, business model innovation, and business performance. Keywords: Business model innovation, Business performance, Organizational learning  capabilities, Social capital, SMEs  
Co-Authors Heri setiawan Heri Setiawan Jusmawi Bustan Rini Rini