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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL Transformasi Manageria: Journal of Islamic Education Management

Agus Dwi Cahya

Universitas Sarjanawiyata Tamansiswa Yogjakarta

Author-ID : 5656166

Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 3 Documents Claim Missing Document

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Articles

Pengaruh Brand Awareness, Brand Association, dan Perceived Quality terhadap Keputusan Pembelian Produk Iphone dari Apple di Kota Madya Yogyakarta Guptagama Suharmawan Lingga; Muinah Fadhilahi; Agus Dwi Cahya
Transformasi Manageria: Journal of Islamic Education Management Vol 3 No 1 (2023): Transformasi Manageria: Journal of Islamic Education Management
Publisher : PKP Fakultas Syariah LPPM IAI Nasional Laa Roiba

This study aims to examine the effect of Brand Awareness, Brand Association, and Perceived Quality on increasing purchasing decisions. This research is a quantitative research. The sample for this study was collected using a method called purposive sampling. Based on the purposive sampling technique, data collection was carried out through an online survey using the Google Forms platform, with a total sample of 100 people from the population of Yogyakarta City. Multiple linear regression using SPSS version 25 is the data analysis technique used. The findings of this study indicate that the Brand Awareness factor (X 1) has no effect on purchasing decisions (Y). Variable social brand associations (X 2) have an impact on purchasing decisions (Y). Then the Perceived Quality (X3) variable has a beneficial and significant influence on buying choices. Keywords: Brand Awareness, Brand Association, Perceived Quality, Purchase Decision

Pengaruh Nct Dream sebagai Brand Ambassador dan Brand Image terhadap Perilaku Impulse Buying pada Produk Mie Instan Lemonilo Pingky Octavian; Ambar Lukitaningsih; Agus Dwi Cahya; Ida Bagus Nyoman Udayana
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

The use of brand ambassadors has recently become a trend and is widely used in various products. Popular culture from South Korea brings new impacts to the business world, one of which is in product promotion or marketing. This study aims to determine: (1) the effect of NCT Dream as a brand ambassador on impulse buying behavior on instant noodle products lemonilo, (2) influence of brand image on impulse buying behavior lemonilo instant noodle products. (3) the influence of the NCT Dream brand ambassador and brand image together on impulse buying on Lemonilo instant noodle products. This study is a quantitative study using survey methods so that the population in this study are K-pop fans who live in Yogyakarta who know about NCT Dream and Lemonilo products. In taking samples using purposive sampling technique. Data collection uses a questionnaire method that has been tested for validity and reliability. This study uses a sampling technique by distributing questionnaires to take a sample of 75 people so that they can be tested for validity and reliability. With a 95% confidence level, the findings of this study indicate that brand ambassadors have a significant effect on impulse buying and brand image has a significant effect on impulse buying, and brand ambassadors and brand image have a joint effect on impulse buying behavior. This finding has implications for lemonilo products that the use of brand ambassadors can improve brand image and affect impulse buying behavior. Keywords: Brand Ambassadors; Brand Image; Impulse Buying Behavior

Faktor-Faktor yang Mempengaruhi Loyalitas Pelanggan: Salsabela Eka Pancarini; Ambar Lukitaningsih; Agus Dwi Cahya
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

This research aims to test whether service quality, customer satisfaction, and brand image affect customer loyalty to Shopee users in the DIY area. This research took samples from several e-commerce users who were in the DIY area. The method of determining the sample is non-probability sampling using a purposive sampling method. Data collection was carried out using a questionnaire distributed using a google form. The number of questionnaires processed was 100 questionnaires obtained from the Hair formula, namely the indicator multiplied by 5. The research data were analyzed using multiple regression analysis and this processing was carried out using the SPSS version 26 application. The results of this study indicate that all independent variables simultaneously affect the dependent variable. But partially, Service Quality has no effect on Customer Loyalty, Customer Satisfaction has an effect on Customer Loyalty, and Brand Image has an effect on Customer Loyalty. Keywords: Service Quality; Customer Satisfaction; Brand Image; Service Loyalty

Co-Authors Ambar Lukitaningsih Guptagama Suharmawan Lingga Ida Bagus Nyoman Udayana Muinah Fadhilahi Pingky Octavian Salsabela Eka Pancarini

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