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All Journal JURNAL MAKRO MANAJEMEN Assyarikah : Journal of Islamic Economic Business Assyarikah: Journal Of Islamic Economic Business
Moh. Herman Djaja
Universitas Madura
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah Pada PT. Mas Agung Sejehatera Unit Kedungdung Sampang Moh. Herman Djaja; Runik Puji Rahayu
Assyarikah: Journal of Islamic Economic Business Vol 3, No 2 (2022): Assyarikah: Journal Of Islamic Economic Business
Publisher : Al-Amien Prenduan for Islamic Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/assyarikah.v3i2.814

Abstract

This research is a quantitative descriptive study using a sample of 93 customers, taken from the study population. The research location is at PT. Mas Agung Sejehatera Kedungdung Sampang Unit. Sampling using random sampling technique. the test equipment used to test the research instrument is in the form of a validity test and a reliability test. The analysis technique uses multiple regression techniques. The results show that the coefficient of determination R Square is 0.870 or 87.0% which indicates that the increase in customer satisfaction is influenced by Responsiveness (X1), Assurance (X2) and Physical Evidence (X3), while the remainder is (100% - 87.0%) = 13.0%) influenced by other factors not examined in this study. The results of calculations using the F test obtained F count of 17.431 and when consulted with F tables of 2.47 showed F count > F table. So the author's hypothesis is that responsiveness (X1), assurance (X2) and physical evidence (X3) are suspected simultaneously to the dependent variable, namely customer satisfaction (Y) at PT. Mas Agung Sejahtera Kedungdung Unit. The calculation results obtained t count for the Responsiveness variable (X1) of 1.048 and if consulted with t table of 1.661 obtained t count <t table. Guarantee variable (X2) of 0.273 and if consulted with t table of 1.661 obtained t count <t table. Whereas for the Physical Evidence variable (X3) the t value is 7.775 and if consulted with a t table of 1.661 it is obtained t count > t table, it can be concluded that the Physical Evidence variable (X3) has a partial effect on Customer Satisfaction (Y) at PT. Mas Agung Sejahtera Kedungdung Unit can be proven. From the results of calculations using the t test, it turns out that of the three variables, the Physical Evidence variable (X3) has the greatest t value, which is equal to 7.775.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Nasabah Pada PT. Mas Agung Sejehatera Unit Kedungdung Sampang Moh. Herman Djaja; Runik Puji Rahayu
Assyarikah: Journal of Islamic Economic Business Vol 3, No 2 (2022): Assyarikah: Journal Of Islamic Economic Business
Publisher : Al-Amien Prenduan for Islamic Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28944/assyarikah.v3i2.814

Abstract

This research is a quantitative descriptive study using a sample of 93 customers, taken from the study population. The research location is at PT. Mas Agung Sejehatera Kedungdung Sampang Unit. Sampling using random sampling technique. the test equipment used to test the research instrument is in the form of a validity test and a reliability test. The analysis technique uses multiple regression techniques. The results show that the coefficient of determination R Square is 0.870 or 87.0% which indicates that the increase in customer satisfaction is influenced by Responsiveness (X1), Assurance (X2) and Physical Evidence (X3), while the remainder is (100% - 87.0%) = 13.0%) influenced by other factors not examined in this study. The results of calculations using the F test obtained F count of 17.431 and when consulted with F tables of 2.47 showed F count > F table. So the author's hypothesis is that responsiveness (X1), assurance (X2) and physical evidence (X3) are suspected simultaneously to the dependent variable, namely customer satisfaction (Y) at PT. Mas Agung Sejahtera Kedungdung Unit. The calculation results obtained t count for the Responsiveness variable (X1) of 1.048 and if consulted with t table of 1.661 obtained t count <t table. Guarantee variable (X2) of 0.273 and if consulted with t table of 1.661 obtained t count <t table. Whereas for the Physical Evidence variable (X3) the t value is 7.775 and if consulted with a t table of 1.661 it is obtained t count > t table, it can be concluded that the Physical Evidence variable (X3) has a partial effect on Customer Satisfaction (Y) at PT. Mas Agung Sejahtera Kedungdung Unit can be proven. From the results of calculations using the t test, it turns out that of the three variables, the Physical Evidence variable (X3) has the greatest t value, which is equal to 7.775.
Pengaruh Digital Marketing, Engagement Media Sosial dan Kepercayaan terhadap Loyalitas Pelanggan E-Commerce Dwi Wahyuni Febriyanti; Moh. Amir Furqon; Moh. Herman Djaja
Makro: Jurnal Manajemen dan Kewirausahaan Vol. 11 No. 1 (2026): Makro: Jurnal Manajemen dan Kewirausahaan
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53712/jmm.v11i1.3017

Abstract

Perkembangan e-commerce di Indonesia mengalami peningkatan yang signifikan seiring perubahan perilaku konsumen menuju aktivitas digital. Persaingan yang semakin ketat mendorong perusahaan e-commerce untuk membangun loyalitas pelanggan melalui strategi pemasaran digital yang efektif, keterlibatan media sosial yang intensif, serta penguatan kepercayaan pelanggan. Penelitian ini bertujuan menganalisis pengaruh digital marketing, social media engagement, dan customer trust terhadap loyalitas pelanggan e-commerce. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 mahasiswa Fakultas Ekonomi dan Bisnis Universitas Madura yang aktif menggunakan platform e-commerce. Teknik pengambilan sampel dilakukan menggunakan purposive sampling. Analisis data menggunakan regresi linier berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa digital marketing berpengaruh positif dan signifikan terhadap loyalitas pelanggan. Social media engagement juga terbukti meningkatkan loyalitas pelanggan melalui interaksi yang aktif dan pengalaman digital yang lebih personal. Selain itu, customer trust menjadi variabel paling dominan dalam membentuk loyalitas pelanggan karena mampu mengurangi persepsi risiko dalam transaksi online. Secara simultan ketiga variabel tersebut berpengaruh signifikan terhadap loyalitas pelanggan e-commerce. Penelitian ini memberikan implikasi bahwa perusahaan e-commerce perlu memperkuat strategi digital yang terintegrasi dengan media sosial dan membangun kepercayaan konsumen secara berkelanjutan untuk mempertahankan loyalitas pelanggan
Co-Authors Dwi Wahyuni Febriyanti Furqon, Moh. Amir Rahayu, Runik Puji