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All Journal Nawadeepa: Jurnal Pengabdian Masyarakat
Ana Elvia Jakfar
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Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

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Edukasi Bahasa Asing bagi Pelaku UMKM dalam Mendukung Pariwisata Berkelanjutan di Banda Aceh dan Aceh Besar Jusnaini Hasni; Veni Nella Syahputri; Endah Anisa Rahma; Rismawati Rismawati; Giovanni Oktavinanda; Cut Irna Liyana; Ana Elvia Jakfar; Rusma Setiyana
Nawadeepa: Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2026): June
Publisher : Pencerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58835/nawadeepa.v5i2.735

Abstract

The low level of foreign language proficiency, particularly in English, among Micro, Small, and Medium Enterprises (MSMEs) in Banda Aceh and Aceh Besar is one of the obstacles to supporting sustainable tourism development, especially in serving foreign tourists. This community service activity aims to improve the functional English language skills of MSME actors in order to strengthen the community-based and sustainable tourism services. The implementation method used a participatory approach based on the needs of partners, including hands-on practice and mentoring. The material focused on Aceh tourism vocabulary, everyday communicative expressions, and cross-cultural communication strategies in tourist interactions, product promotion, and customer service. This activity involved 10 MSME actors around the tourist areas of Banda Aceh and Aceh Besar. The results showed a significant improvement in the participants' English language skills and increased confidence in offering products and services. The output was an increase in the capacity of MSME human resources and the strengthening of their role in the sustainable tourism ecosystem based on local Acehnese wisdom. This activity has the potential to be replicated as a model of applied foreign language education for MSME actors in other tourist destinations in Indonesia.
Co-Authors Cut Irna Liyana Endah Anisa Rahma, Endah Anisa Giovanni Oktavinanda Jusnaini Hasni Rismawati Rismawati RUSMA SETIYANA Veni Nella Syahputri, Veni Nella