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All Journal Journal of Economics, Entrepreneurship, Management Business and Accounting JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah
Rahmawati Rahmawati
Universitas Patompo
Humanities Economics, Econometrics & Finance Education Social Sciences

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Analisis Pendapatan dan Perilaku Konsumsi Masyarakat Serta Dampaknya Terhadap Kesejahteraan Masyarakat Kota Makassar dan Kabupaten Gowa Riski Aprilianti Baharuddin*; Nur Arisah; Rachmawaty Rachmawaty; Rahmawati Rahmawati; Andi Izatul Fiddah
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol 8, No 3 (2023): Juni, socio-economics, community law, cultural history and social issues
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimps.v8i3.25212

Abstract

Tujuan dari kajian ini adalah untuk menganalisis pendapatan, perilaku konsumsi, dampak pendapatan, dan perilaku konsumsi masyarakat Kota Makassar dan Kabupaten Gowa selama pandemi Covid-19. Penelitian ini menggunakan metode penelitian kualitatif, serta teknik pengumpulan data menggunakan observasi dan wawancara. Berdasarkan hasil penelitian di dapatkan, (1) Analisis pendapatan masyarakat Kota Makassar dan Kabupaten Gowa selama pandemi Covid-19, menunjukkan bahwa pendapatan yang diterima masyarakat Kota Makassar dan Kabupaten Gowa mengalami penurunan drastis, hal ini dipengaruhi oleh beberapa faktor yakni adanya pembatasan social atau PSBB di Kota Makassar dan Kabupaten Gowa sehingga masyarakat dilarang beraktivitas diluar rumah. (2) Perilaku konsumsi masyarakat Kota Makassar dan Kabupaten Gowa tak jauh berbeda, dimana sikap seseorang dalam membeli barang yang sesuai dengan kebutuhan atau keinginan, sedangkan perilaku konsumsi masyarakat dipengaruhi oleh beberapa faktor seperti lingkungan sekitar, pendapatan dan lain-lain. Serta (3) Pendapatan dan perilaku konsumsi masyarakat adalah hal yang saling mempengaruhi dan mem-berikan dampak pada kesejahteraan masyarakat.
How do Customer Satisfaction and Trust Affect Customer Loyalty in Using Micro Bank Flagship Products? Rahmawati Rahmawati; Nursinah Amrullah; Andi Naila Quin Azisah Alisyahbana
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 1 No 3 (2023): Volume 1, Issue 3, September 2023
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v1i3.164

Abstract

This study aims to determine the effect of satisfaction and trust on customer loyalty in using the Bank's micro superior products. The research population is Bank customers in Makassar City who use micro superior products. The final sample obtained was 100 respondents. Data analysis used path analysis using Statistical SPSS 25. The results of data analysis show that the satisfaction variable has a significant effect on trust. The satisfaction variable has no positive and significant effect on loyalty. The trust variable has a positive and significant effect on loyalty. Then the analysis of satisfaction on loyalty through trust is known to have a direct effect, while the indirect effect of satisfaction through trust on loyalty, which means that the value of the indirect effect is greater than the value of the direct effect. So it can be concluded that indirectly satisfaction through trust has a significant effect on loyalty. In order to increase consumer loyalty, banks need to continue to improve the quality of their products and services. In addition, banks can provide education to customers to increase customer understanding of the benefits they get from the bank's flagship micro products and how to use them effectively.
Co-Authors Andi Izatul Fiddah Andi Naila Quin Azisah Aliasyahbana Nur Arisah Nursinah Amrullah Rachmawaty Rachmawaty Riski Aprilianti Baharuddin*