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Analisis Pendapatan dan Biaya Operasional terhadap Laba Usaha pada Antero Hotel Jababeka Asrul; Sri Waluya
Mulia Pratama Vol 1 No 1 (2022): Mulia Pratama Jurnal Ekonomi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

This study aims to determine how much the variables of Income and Operational Costs have a significant effect on Operating Profit at Antero Hotel Jababeka and to find out whether the Operational Cost control that is carried out can increase or decrease operating profit at Antero Hotel Jababeka. The data were analyzed using quantitative methods using financial statement data, especially the Balance Sheet and Profit and Loss Statement by using a case study approach. The results of the research include, in 2018 the income earned was Rp. 13,643,852,440 with operational costs of Rp. 12,271,948,067 and generate a profit of Rp. 312,832,709. While in 2019 the income earned was Rp. 12,587,126,951 and the operational costs incurred are Rp. 9,926,191,346 and generate a profit of Rp. 1,005,848,084. In 2019 the operating profit obtained was higher than in 2018, this is because the efficiency of operating cost control carried out by the hotel has a very positive effect so that it can increase operating profit in 2019. And in 2020 the income earned was Rp. 2,485,783,144 with operational costs that are Rp. 1,955,816,548 by generating an operating profit of Rp. 475,580,750 in which the operating profit earned was very low compared to 2018 and 2019. This is because during the covid-19 pandemic the hotel only operated until the middle of the year or about 6 months because the income generated was no longer stable and the operational costs incurred are also not small, therefore the hotel decided to take a strategy to temporarily stop operating until the pandemic subsides.

Analisis Pengaruh Strategi Promosi dan Kualitas Pelayanan Terhadap Kepuasaan Pelanggan : Studi Empirik Pada Alfamart Taman Narogong Sri Waluya; Asrul
Mulia Pratama Vol 2 No 1 (2022): Mulia Pratama Jurnal Ekonomi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

Penelitian ini bertujuan untuk mengetahui besarnya pengaruh startegi promosi, kualitas pelayanan terhadap kepuasaan pelanggan Alfamart Taman Narogong dan mengetahui variabel determinan antara startegi promosi dan kualitas pelayanan terhadap kepuasaan pelanggan. Lebih jauh, studi ini menggunakan pendekatan kuantitatif dengan format deskriftif serta teknik pengumpulan data melalui angket atau kuisioner. Pengambilan sampel menggunakan rumus solvin menghasilkan 60 responden. Data primer diolah dengan menggunakan uji ekonometrik meliputi instrumen data, uji asumsi klasik, uji analisis regresi linear berganda, koefisien determinasi, uji t, dan uji F. Alat bantu menggunakkan program SPSS versi 24. Hasil penelitian menunjukkan strategi promosi dan kualitas pelayanan berpengaruh signifikan terhadap kepuasaan pelanggan pada Alfamart Taman Narogong yang diketahui melalui nilai Adj.R Square sebesar 44% dan sisanya 56% dipengaruhi oleh faktor-faktor lainnya. Variabel yang paling berpengaruh terhadap kepuasaan pelangggan adalah kualitas pelayanan dengan nilai koefisien sebesar 1.679.

Analisis Pengaruh Strategi Promosi dan Kualitas Produk Terhadap Keputusan Pembelian Pada PT Nulab Pharmaceutical Indonesia Rakhmat; Sri Waluya
Mulia Pratama Vol 1 No 1 (2021): Mulia Pratama Jurnal Ekonomi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

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Competition in the business world is very tight, tight business competition can also be seen on the demand side for pharmacy goods. Company leaders will direct all efforts to win the competition in purchasing decisions through effective promotion strategies and good product quality. The purpose of this study was to determine the effect or how much influence the variable promotion strategy and product quality had on purchasing decisions at PT Nulab Pharmaceutical Indonesia. The method used in this study is a quantitative method, data collection techniques used by distributing questionnaires and library data. The sample of this research is the consumers at PT Nulab Pharmaceutical Indonesia totaling 50 people with random sampling method. The analytical method used is multiple linear regression. The results of data processing using SPSS version 23 found that the adjusted R square was 57.6%. That is, the variables of promotion strategy and product quality can explain the purchasing decision variables by 57.6%. The difference is influenced by other variables that are not used in this study. The results of this study conclude that partially the promotion strategy variable has no significant effect on purchasing decisions. In contrast to the product quality variables that have a significant effect on purchasing decisions at PT Nulab Pharmaceutical Indonesia simultaneously, promotional strategies and product quality affect purchasing decisions.

Analisis Pengaruh Kompensasi dan Pelatihan Kerja Terhadap Produktivitas Karyawan Ajb Bumiputera 1912 Sri Waluya; Erliza
Mulia Pratama Vol 1 No 1 (2022): Mulia Pratama Jurnal Ekonomi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

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In this modern era the development of science and technology more advanced, it encourages the rapid development of companies, so that the necessary changes - changes that must be done by the company. In this case the company has the support of human resources to promote the company, one of them is the employee, where the provision of compensation and job training is very influential on employee productivity, for that the author is interested to take the title "Analysis Influence Compensation and Job Training Employee Productivity AJB Bumiputera 1912, has a formulation of the problem of how much influence the compensation and job training on employee productivity AJB Bumiputera 1912. The purpose of this study was to determine the effect of compensation and job training on employee productivity. This research uses data collection method through literature research and field research where field research is done by direct observation (observation), interview and using questionnaire (questionnaire), questionnaire tested using validity test and reliability test whether questionnaire is feasible or not used as research , the type of sample used is the sample area technique, to determine the object of research for the object of research is not too widespread where the sample used is 64 employees in the claim department. Data were analyzed using qualitative and quantitative methods using analytical tools such as classical assumption test, multiple linear regression analysis and Goodnes of Fit test. Using SPSS Version 22. Based on data analysis, it can be concluded that in the partial test (t test) through SPSS Version 22 it can be seen that the result of the sig value for the compensation variable (X1) on employee productivity shows Thitung > Ttabel 3.528 > 1,999. So the compensation effect on employee productivity. The result of testing of job training variable (X2) on employee productivity (Y) shows Thitung < Ttabel 1,854 < 1,999. So job training has no effect on employee productivity. Based on the result of thorough testing (Test f) through SPSS Version 22 seen from sig result 0.000 < 0,05. Then the independent variables of compensation and job training (independent) have a significant effect on the dependent variable of employee productivity. The overall result of data management using SPSS Version 22 can be concluded that the independent variable of compensation (X1) has positive and significant effect on employee productivity while job training variable (X2) has no positive and significant effect on employee productivity dependent variable (Y) AJB Bumiputera 1912.

Analisis Pengaruh Kepemimpinan dan Fasilitas Kerja Terhadap Kinerja Pegawai Puskesmas Jatimulya, Kabupaten Bekasi Sri Waluya; Edison
Mulia Pratama Vol 1 No 1 (2023): Mulia Pratama Jurnal Ekonomi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Ekonomi Mulia Pratama

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Jatimulya Health Center is a community health center whose performance needs to be improved. Its current performance is still not optimal. The title of this research is Analysis of the Influence of Leadership and Work Facilities on the Performance of Jatimulya Health Center Employees, Bekasi Regency. This study aims to determine whether leadership and work facilities have an influence on employee performance at the Jatimulya Health Center. Research data comes from library research, field research, data from questionnaires. The theoretical basis used is leadership theory, work facility theory and performance theory. Methods of data analysis using validity test, reliability test, classic assumption test, multiple linear regression analysis, analysis of the coefficient of determination, t test and F test using the SPSS 23 application. Based on the results of the data analysis carried out (Y = 9.244 + 0.267 X1 + 0.453 X2), it is concluded that the leadership variable (X1) has a positive and significant influence on employee performance. The work facility variable (X2) also has a positive and significant influence on employee performance. The test results for the coefficient of determination (R2) of 0.503 means that the employee performance variable is influenced by the leadership and work facilities variable by 50.3% and the remaining 49.7% is influenced by other factors that are not examined. The results of the F test show Fcount 13.467 > Ftable 3.35, leadership and work facilities together have a significant influence on employee performance.

PEMBUATAN LABEL DAN KEMASAN SERTA PEMASARAN DIGITAL UNTUK MENINGKATKAN HASIL PENJUALAN PADA UMKM DI KECAMATAN TAMBUN SELATAN Reni Yesi; Budi Rachmawati; Danar Tri Hartanto; Asrul Asrul; Sri Waluya
Journal of Career Development Vol 4, No 1 (2026): Journal of Career Development
Publisher : Career Development Center Division at Amkop Business School

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/jcd.v4i1.229

Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) di Kecamatan Tambun Selatan melalui pendampingan pembuatan label produk, pengembangan kemasan, dan penerapan pemasaran digital. Permasalahan utama yang dihadapi mitra meliputi kemasan produk yang masih sederhana, belum adanya identitas merek yang kuat, serta rendahnya pemanfaatan media digital sebagai sarana promosi. Metode pelaksanaan menggunakan pendekatan partisipatif melalui tahapan identifikasi kebutuhan, pelatihan, praktik, pendampingan, implementasi, dan evaluasi. Kegiatan meliputi pelatihan desain label, pengembangan kemasan yang lebih menarik, pembuatan akun bisnis pada media sosial dan marketplace, serta pendampingan penyusunan konten pemasaran digital. Hasil kegiatan menunjukkan bahwa peserta mampu menghasilkan label produk yang lebih informatif, memperbaiki kualitas kemasan, serta meningkatkan kemampuan dalam memanfaatkan platform digital seperti WhatsApp Business, Instagram, Facebook, TikTok, dan marketplace sebagai media promosi. Program ini memberikan dampak positif terhadap peningkatan kualitas produk, penguatan identitas merek, perluasan jangkauan pemasaran, serta peningkatan kompetensi digital pelaku UMKM. Pendampingan yang berkelanjutan diperlukan agar implementasi strategi pemasaran digital dapat memberikan dampak yang lebih optimal terhadap peningkatan daya saing dan penjualan UMKM.Kata kunci: UMKM; Label Produk; Kemasan Produk; Pemasaran Digital; Pengabdian kepada Masyarakat.

Linking Transformational Leadership to Employee Performance Through Work Engagement: Study at STIE Mulia Pratama Bekasi Nurfai Nurfai; Sri Waluya; Hadi Nurhadi
Journal of Marketing Management and Innovative Business Review Vol. 3 No. 2 (2025): Vol. 3 No. 2 (2025): Mariobre, December 2025 (e-ISSN: 3031-4208)
Publisher : Management Study Program, Universitas Kristen Indonesia Paulus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63416/mrb.v3i2.447

This study examines the structural relationships among transformational leadership, work engagement, and employee performance within a higher education institution. Drawing upon the Job Demands–Resources (JD-R) framework, the research investigates whether work engagement mediates the effect of transformational leadership on employee performance. A quantitative approach was employed using census sampling, involving 48 permanent employees. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to assess the measurement and structural models. The results indicate that transformational leadership has a strong and significant positive effect on work engagement. Work engagement, in turn, significantly influences employee performance. However, the direct effect of transformational leadership on employee performance is not statistically significant. Mediation analysis reveals that work engagement fully mediates the relationship between transformational leadership and employee performance. These findings suggest that leadership improves performance primarily by enhancing employees’ psychological engagement rather than through direct performance-driving mechanisms. The study contributes to leadership and organizational behavior literature by highlighting the central role of engagement as a transmission mechanism linking leadership practices to performance outcomes, particularly in the context of higher education institutions. Practically, the findings emphasize the importance of fostering employee engagement as a strategic pathway for improving organizational performance.

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