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Journal : East Asian Journal of Multidisciplinary Research (EAJMR)

Efforts to Improve the Competitiveness of Chicken Egg Sales Vicki Dwi Purnomo
East Asian Journal of Multidisciplinary Research Vol. 2 No. 2 (2023): February 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i2.2585

Abstract

In this research, the background is that there is a lot of competition between entrepreneurs, especially in attracting consumer interest in products so that they can increase their business competitiveness. One way is to implement a marketing strategy. The marketing strategy must be structured effectively in order to be able to create the right strategy as a top priority in the business being carried out in order to maintain the company's existence. The focus of this research is to find out the implementation of the marketing strategy for the Chicken Egg Business in Kuncen Hamlet in increasing the competitiveness of SMEs, to find out the obstacles encountered in implementing the marketing strategy for the Chicken Egg Business in Kuncen Hamlet in increasing the competitiveness of SMEs. The type of research used is descriptive research using a qualitative approach. The method used in data collection is the method of interviews, observations, and documentation. The results of the research show that the marketing strategy used by the Chicken Egg Business is to segment the market, target market, market position, and marketing mix; there are obstacles that affect the marketing strategy in the Chicken Egg Business; The marketing strategy carried out by the Chicken Egg Business has been quite effective in terms of increasing production and sales from year to year.
A Sociological Review of Law Against the Exploitation of Street Children by Parents in the City of Yogyakarta Vicki Dwi Purnomo; Kelik Endro Suryono
East Asian Journal of Multidisciplinary Research Vol. 2 No. 2 (2023): February 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i2.2630

Abstract

The aims are to find out what are the factors that influence the exploitation of street children by parents in the city of Makassar, to find out how the government's efforts to prevent and resolve acts of exploitation of street children by parents in the city of Yogyakarta. This qualitative study uses research methods to produce descriptive data. The research location is located in the city of Yogyakarta. Data collection was carried out using observation, interviews and documentation techniques. The results of the study show that there are 4 factors behind the exploitation of street children by parents in the city of Makassar, namely: economic factors (poverty), environmental factors, and cultural factors. The research results are expected to provide benefits and contributions to scientific thinking and add new knowledge to authors, to provide useful information about street children in the city of Yogyakarta and further research is needed.
Hamlet Youth Efforts to Build a Village in Kulon Progo Kelik Endro Suryono; Aida Dewi; Vicki Dwi Purnomo
East Asian Journal of Multidisciplinary Research Vol. 2 No. 3 (2023): March 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v2i3.2671

Abstract

The background of this research is community participation in efforts to build village potential starting from the hamlet. The problem formulation in this research is 1) What is the planning strategy for building the potential of Bendungan village starting from the hamlet? 2) What are the obstacles faced in the village development planning strategy from the Dusun Kuncen Wates District, Kulon Progo Regency? 3) What are the efforts to overcome obstacles in the planning strategy for developing Villages from Dusun? The research design that the authors use is a descriptive analysis research design. The primary data source is that there are 15 people who were interviewed. Data collection techniques in this study were library research, and field studies (observations and interviews). Data analysis techniques in this study were collecting observation and interview data, interpreting observation and interview data, describing observation and interview data to answer the research problem formulation and drawing conclusions from observation and interview data to answer the research problem formulation. Based on the results of the study that 1) The village development planning strategy starting from Kuncen Hamlet, Wates District, Kulon Progo Regency, in general, can be implemented, but there are still several indicators of implementation that are still not optimal, 2) lack of awareness that village potential can be explored can be more beneficial for welfare 3) The efforts made, namely inviting the community to be more active, providing understanding to the community, are still not being implemented by the Village Government.