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All Journal Jurnal Pendidikan dan Konseling Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Jurnal Multidisiplin Madani (MUDIMA) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Jurnal Pengabdian Masyarakat Formosa (JPMF) Formosa Journal of Multidisciplinary Research (FJMR) Formosa Journal of Social Sciences (FJSS) Formosa Journal of Science and Technology (FJST) Formosa Journal of Applied Sciences (FJAS) Asian Journal of Community Services (AJCS) Jurnal Ilmiah Pendidikan Holistik (JIPH) Journal of Legal and Cultural Analytics (JLCA) Asian Journal of Management Analytics Indonesian Journal of Society Development (IJSD) Jurnal Pengabdian Pancasila (JPP) International Journal of Integrative Sciences International Journal of Scientific Multidisciplinary Research (IJSMR) Indonesian Journal of Advanced Research (IJAR) Jurnal Sosial, Politik dan Budaya (SOSPOLBUD)
Vicki Dwi Purnomo
Fakultas Hukum , Universitas Widya Mataram Yogyakarta
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Public Health Social Sciences Other

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Journal : Asian Journal of Management Analytics

 1 
The Effect of Housing Marketing Mix on Purchase Decisions for Type 36 Houses in Jenar, Purworejo Regency Vicki Dwi Purnomo
Asian Journal of Management Analytics Vol. 2 No. 1 (2022): January 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajma.v2i1.2414

Abstract

As population growth continues to increase, the need for housing is also increasing.  Meanwhile, consumers want to get higher quality housing, causing competition in the property industry to become increasingly stringent.  To be able to win the competition, the right marketing strategy is needed, one of which is the marketing mix strategy.  The purpose of this study was to determine the effect of the marketing mix on home buying decisions either partially or simultaneously and to determine which marketing mix variables have the most dominant influence on home buying decisions, distribution and promotion channels which are the basic variables of the marketing mix as the independent variables and the consumer's home buying decision as the dependent variable.  The population studied was all buyers of Housing Type 36 Jenar Purworejo.  In this study using a proportional sampling technique based on predetermined criteria, namely the buyer of housing type 36, Jenar Purworejo housing.
Co-Authors Ahmad Turmudi Ahmad Turmudi Aida Dewi Aida Dewi Aida Dewi Andrie Irawan Arif Faozi Ariyanti Luhur Tri Setyarini Ariyanti Luhur Tri Setyarini AS Martadani Noor Benedictus Hestu Cipto Handoyo Benedictus Hestu Cipto Handoyo Benedictus Hestu Cipto Handoyo Benedictus Hestu Cipto Handoyo Budi Agus Riswandi Edi Prianto Edi Prianto Hartanto Hartanto Hasrul Buamona Hasrul Buamona Hasrul Buamona Hasrul Buamona Henry Kuncoroyekti Irsyad Santoso Ishvi Joenaini Koenti Jumadi Jumadi Kelik Endro Suryono Matius Pangeran Probo S Murdoko Murdoko Najib A. Gisymar Noor Rahmat Noval Maulana Hazzar Nur Zanis Nur Zanis Riawan Tjandra Rifa’i Setya Aji Pradana Rohidin Rossita Trijaya Novia Sahid Supriyanto Sasmita Alya Hestina Surodjo Surodjo Suroyo Suroyo Suryawan Raharjo Syarofi Syukron Abdul Kadir Syukron Abdul Kadir Syukron Abdul Kadir Syukron Abdul Kadir Syukron Abdul Kadir Trisno Raharjo Trisno Raharjo wantara Yustinus Bowo