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All Journal Jurnal Pengabdian Literasi Digital Indonesia JEBD TGO Journal of Community Development
Nely Supeni
Institut Teknologi dan Sains Mandala
Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Social Sciences

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Sosialisasi Pemasaran Digital, Literasi Keuangan Dan Pelatihan Pembuatan Besek Tape Bagi UMKM Desa Kasiyan Kecamatan Puger,Jember Mainatul Ilmi; Nely Supeni
Jurnal Pengabdian Literasi Digital Indonesia Vol. 1 No. 2 (2022): December
Publisher : Puslitbang Akademi Relawan TIK Indonesia (ARTIKA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (450.323 KB) | DOI: 10.57119/abdimas.v1i2.7

Abstract

The impact of the COVID-19 pandemic is still being felt by MSMEs in Indonesia to this day. MSMEs need to survive in the midst of the crisis by encouraging MSMEs to adapt and transform following business trends that are currently developing. One of them is MSME fish basket craftsmen and fermented cassava (Tape) producers in Kasiyan Village, Puger District, Jember Regency who require knowledge and understanding of digital marketing and financial literacy, as well as product innovation training in the form of Besek Tape as a means of broadening their horizons so that MSMEs can develop their businesses and are ready to face business challenges in the future.
Business Improvement of Virgin Coconut Oil (VCO) in Jember Lor Village, Patrang District, Jember Regency Nely Supeni; Mainatul Ilmi; Saiful Amin
TGO Journal of Community Development Vol. 1 No. 1 (2023): January - June
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2023.002

Abstract

This time the Community Partnership Program (PKM) partners are Home Industries (IRT), namely Virgin Coconut Oil (VCO) Entrepreneurs. VCO is oil produced from pure coconut through a fermentation process, without using preservatives. The benefits of this oil in addition to maintaining health and stamina, can also cure all kinds of diseases. Besides being drinkable, this VCO can be used as an external medicine, namely as a topical medicine for wounds on the body. The problems faced by PKM partners this time are as follows: 1) The equipment for the VCO production process is still limited. The grated coconut used to grate coconut meat is still traditional, namely manual coconut grater. 2) There is no proper recording of financial statements in order to know the profit/loss of VCO oil production business. Thus, Mr. Agung's VCO oil production business requires: 1) Procurement of an electric coconut grater 2) Mentoring for the preparation of financial reports.
Implementation of Improved Accounting and Digital Marketing Applications at Binoemar Roastery MSMEs Diana Dwi Astuti; Nely Supeni
TGO Journal of Community Development Vol. 1 No. 2 (2023): July - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2023.013

Abstract

The community service activities that we carry out are to help MSMEs survive and develop in the future. Our implementation of community service is providing training, assistance, and motivation to remain sustainable in entrepreneurship for MSMEs. Community service activities were carried out on July-August 2023 at Binoemar Roastery MSMEs, Krajan Hamlet, Banyuwangi. This MSME is engaged in processing coffee beans and opening a coffee cafe. The production results include Original Coffee Powder with Arabica, House Blend, Excelsa, Lanang Coffee, and Robusta types. Apart from selling ground coffee, it also sells mature coffee beans under the name Authentik. Gold sizes start from Small, Large, Jumbo, Premium, and Gold. Apart from that, it also sells golden packages that can be directly brewed, namely K-POP, at a price of Rp. 8,000,-. The original sales system was by leaving it in souvenir shops in Banyuwangi Regency. Binoemar Roastery has not recorded income and expenses from its business. As a result of training and mentoring at Binoemar Roastery with various problems, we provided assistance for 1 month. So the result of what we do is provide a simple form of bookkeeping in Excel form and accompany its operation. Create digital marketing through the Shopee and TikTok applications.
Pengaruh Kualitas Produk, Kualitas Pelayanan,Harga, Promosi Dan Lokasi Terhadap Keputusan Pembelian Pada Mixue Di Jember Nuril Auwalin; Nely Supeni; Hayatul Maspufah
Jurnal Ekonomi dan Bisnis Digital Vol. 2 No. 4 (2025): April - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study was conducted to determine the influence of Product Quality, Service Quality, Price, Promotion, and Location on Purchase Decision at Mixue Patrang Jember. The research data were obtained through the distribution of questionnaires to respondents who had made purchases at Mixue. The sampling method used was non-probability sampling with a purposive sampling technique. The population in this study consisted of consumers of Mixue Patrang Jember, with a total sample of 60 respondents. The data analysis techniques used included Validity Test, Reliability Test, Normality Test, Multicollinearity Test, Heteroscedasticity Test, Coefficient of Determination Test, t-test, and F-test, as well as multiple linear regression analysis with the help of SPSS Version 25. The results of the study show that partially, the variables Product Quality and Price have a significant influence on purchase decisions, while Service Quality, Promotion, and Location do not have a significant effect. However, simultaneously, all five variables significantly influence purchase decisions at Mixue Patrang Jember.
Co-Authors Diana Dwi Astuti Hayatul Maspufah Ilmi, Mainatul Nuril Auwalin Saiful Amin