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All Journal Jurnal Pengabdian Literasi Digital Indonesia
Nely Supeni
Institut Teknologi dan Sains Mandala
Computer Science & IT Control & Systems Engineering

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Sosialisasi Pemasaran Digital, Literasi Keuangan Dan Pelatihan Pembuatan Besek Tape Bagi UMKM Desa Kasiyan Kecamatan Puger,Jember Mainatul Ilmi; Nely Supeni
Jurnal Pengabdian Literasi Digital Indonesia Vol. 1 No. 2 (2022): December
Publisher : Puslitbang Akademi Relawan TIK Indonesia (ARTIKA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (450.323 KB) | DOI: 10.57119/abdimas.v1i2.7

Abstract

The impact of the COVID-19 pandemic is still being felt by MSMEs in Indonesia to this day. MSMEs need to survive in the midst of the crisis by encouraging MSMEs to adapt and transform following business trends that are currently developing. One of them is MSME fish basket craftsmen and fermented cassava (Tape) producers in Kasiyan Village, Puger District, Jember Regency who require knowledge and understanding of digital marketing and financial literacy, as well as product innovation training in the form of Besek Tape as a means of broadening their horizons so that MSMEs can develop their businesses and are ready to face business challenges in the future.
Co-Authors Ilmi, Mainatul